Go Beyond Fundraising: The Podcast for Nonprofits

Since its conception nearly a decade ago, #GivingTuesday has become the kickoff to the year-end giving season. But if fundraisers aren’t prepared to maximize this window of generosity, they could be leaving revenue on the table. A powerful strategy for making the most of the giving season is to develop versioned messages for various donor groups. The good news is advanced donor engagement technology exists to help fundraisers segment to a level of specificity like never before. Our resident donor data expert Ryan Carpenter visited the Pursuant Go Beyond Podcast to share some best practices that you can apply to your year-end campaign. Ryan’s expertise comes from real-time advisement with Pursuant clients using GivingDNA™, which “allows you to understand who your people are—to understand what they care about, the channels they prefer to engage through. And that allows increased engagement. Increased engagement is going to lead to greater giving and more frequent giving.” Equipped with robust donor data from GivingDNA, your nonprofit can apply these insights to reach donors by segment. Ryan offers strategies for six donor segments that are in your file right now. Here’s how you can communicate with each segment for a successful year-end campaign in 2021. Craving more resources around year-end? Check out this year's round-up of #GivingTuesday and year-end giving fundraising expertise at pursuant.com/yearend.

Come October, you start seeing them: postcards and fat envelopes from charities reminding you of those less fortunate and the tough times ahead during the upcoming holiday season — the meals they’ll do without, the gifts they can’t provide their kids, the coats they need to stay warm. You’ll see these appeals begin popping up in your inbox, too, especially if you’ve donated to those organizations in the past. Your social media feeds will probably echo similar requests for aid, particularly during the #GivingTuesday that follows Cyber Monday. Combined with the charitable mindset that the holiday season encourages, these messages find a more receptive audience, which is why year-end fundraising is so important to nonprofits. In this episode, we're talking all about the secret storytelling formula that will win more hearts, minds, and dollars for your organization this year-end. Our expert is Dominique Glanville, a friend of the podcast and a Certified Storybrand Guide. We also brought on Rebecca Gregory Segovia and her decades of expertise serving nonprofit clients to weigh in on how you can apply these principles to your year-end appeals. Dominique has created a special year-end guide for all listeners here: www.yearendchecklist.com We also invite you to learn more about tools that can help you segment your audiences into specific groups for targeted messaging with the GivingDNA Platform. Get a free 7-day trial at givingdna.com/freetrial. Connect with Dominique on LinkedIn https://www.linkedin.com/in/dominiqueglanville/ and at https://heightsstrategic.com/ Connect with Becca: https://www.linkedin.com/in/rebeccagregory/

Today we'll listen to a conversation between Pursuant Vice President, Whitney Norman and Associate Vice President of Client Strategy Britney Mathias as they take a look back on the top 5 takeaways from the 2021 ANA nonprofit Conference

We know that storytelling is the most powerful way to reach donors’ hearts and minds... but is there a way to use data to inform WHICH stories are going to get you the results you need? With year-end approaching, you need a strategy that works. 2020 saw historical levels of giving on #GivingTuesday and in December. This year, you may be wondering how many of those gifts and givers will turn up again. In this episode we sat down with Stephen King -- no, not THAT Stephen King -- to discuss how numbers and statistics can be leveraged as powerful storytelling tools at year-end and beyond. Connect with Stephen: https://www.growthforce.com/stephen-king-bio Learn about GivingDNA: www.givingdna.com

A record number of people lined up to support local, national, and international charities in 2020, which has fundraisers wondering if the historic levels of giving will continue or level out in the coming months. While predicting the future is nearly impossible in 2021, economic indicators point to a dynamic environment for giving at year-end and into 2022. We asked our resident fundraising analytics expert Matthew Mielcarek to weigh in on the economic forces currently shaping philanthropy. Along the way, we explore how fundraisers and nonprofit marketers can prepare to respond to opportunities and challenges at hand. You can download the full ebook of the Pursuant Giving Outlook at HTTP://www.pursuant.com/givingoutlook21. We also invite you to learn more about the GivingDNA Platform, giving analytics and donor insights technology that allows you to get a 360-degree view of who your donors are. It also helps you sort and segment those donors into highly targeted groups for personalized outreach. Get a demo at HTTP://www.pursuant.com/demo.

It's hard to believe, but we've now released 100 episodes of the Go Beyond Podcast! To celebrate the occasion, we sat down with our president and CEO, Trent Ricker, to reflect on the changes in the fundraising landscape since the inception of COVID-19. We also explored the evergreen value of positive donor experiences, and how nonprofit leaders can confidently move forward in a world of increasing data privacy. If you’ve been with us since episode 1, thank you for sticking with us all the way to now, our 100th episode. We’re glad you’re here and grateful for you. We're about to release the Pursuant Giving Outlook, our take on the market forces influencing the philanthropic landscape, what the future may hold, and how nonprofits can implement the findings into their fundraising programs. It’s our most popular resource every year. Sign up to get your copy of the 2021 Pursuant Giving Outlook at pursuant.com/givingoutlook21

Today we’ll listen to a conversation between Pursuant Vice President, Whitney Norman and newly announced Vice President of Digital Kacey Crawford as they discuss the ever changing role that digital plays in the nonprofit world.

Does your nonprofit have a monthly giving program, but wonder if there’s more you could be doing to engage those donors? Or maybe you are looking to start one. Regardless of where you are in your journey to a robust pipeline of recurring givers, we know you’ll enjoy this conversation with Erica Waasdorp, who literally wrote the book — and recently published a new one — on the topic of monthly giving programs. Grab Erica's newest book, Monthly Giving Made Easy: https://www.amazon.com/Monthly-Giving-Made-Erica-Waasdorp/dp/098596832X Learn more about how GivingDNA can help you instantly know who in your donor file is most likely to give a monthly gift if asked: https://www.youtube.com/watch?v=rGda2ksn4gE

This year we’re seeing many nonprofit conferences take on a hybrid, or virtual-only model. AFP Icon, which is always well attended, went all virtual. For some, this may have been more convenient, but for those who might have missed the sessions, we’ve got you covered. Today we’ll listen to a conversation between Pursuant Vice President, Whitney Norman and Director of Client Strategy David Sacchetti as they take a look back on the top ten takeaways from the 2021 AFP ICON Conference.

What began in 1917 as a group of 12 people, the movement of tens of thousands of volunteers and supporters worldwide has grown into the Lutheran Hour Ministries, which broadcasts now weekly to over 125 million people through its various programs. As a program that is now more than one hundred years old with a wide-ranging goal of spreading the gospel worldwide, Lutheran Hour Ministries needed to change its approach to acquisition. Due to an aging donor population, the organization had to acquire more donors than were lapsing. Through a digital campaign approach, Lutheran Hour Ministries hoped to grow their pool of younger constituents to cultivate into donors, then with whom they could foster long-term relationships. We sat down with Chad Fix, Corporate Communication Manager at Lutheran Hour Ministries, to get the full story. Connect with Chad: https://www.linkedin.com/in/chadfixstl https://www.lhm.org/ Connect with Kim: https://www.linkedin.com/in/kimrrichardsonmba/ Learn more about Pursuant Direct Response services at www.pursuant.com Learn more about the GivingDNA at www.givingdna.com