We know that storytelling is the most powerful way to reach donors’ hearts and minds... but is there a way to use data to inform WHICH stories are going to get you the results you need? With year-end approaching, you need a strategy that works. 2020 saw historical levels of giving on #GivingTuesday and in December. This year, you may be wondering how many of those gifts and givers will turn up again.
In this episode we sat down with Stephen King -- no, not THAT Stephen King -- to discuss how numbers and statistics can be leveraged as powerful storytelling tools at year-end and beyond.
Connect with Stephen: https://www.growthforce.com/stephen-king-bio
Learn about GivingDNA: www.givingdna.com
Go Beyond Fundraising: The Podcast for Nonprofits