Go Beyond Fundraising: The Podcast for Nonprofits

Given her 20 years of writing direct response copy, we couldn't think of a better person to sit down and interview about matching gifts than Cathe Hoerth. As one of the most popular (and sometimes confusing) methods of direct response fundraising, we figured it was past time to share her wisdom. We explore... - What are the different types of matching gifts? - When is it best to use a matching gift, versus another challenge method? - Risks involved with leveraging a match And more! Learn more about Pursuant's direct response services at pursuant.com. You can also see more information about this episode, download free resources, and submit your ideas for future podcast episodes at Pursuant.com/gobeyondpodcast

If you’ve ever found yourself in a place of authority at your organization, at one point or another you’ve probably experienced what our guest Tim Arnold describes as a “leadership tension.” It’s that either/or thinking that causes stress, anxiety, and division within your organization. But it doesn’t have to be that way. In this conversation between Tim and our CEO Trent Ricker, we’ll explore how nonprofit leaders can cultivate a both/and mindset that allows them to lead their people forward confidently—despite an uncertain future. Tim's book "Lead with And" is available for purchase on February 15, 2022, at https://leadersforleaders.ca/book. LinkedIn - linkedin.com/in/tim-arnold1  Instagram - https://www.instagram.com/_tim_arnold/  Twitter - https://twitter.com/timarnold1  Visit pursuant.com/gobeyondpodcast to download free resources and exclusive content.

In the influential book “Leaders Eat Last,” author Simon Sinek opines, “We are not victims of our situation. We are the architects of it.” Larger-than-life volatility has become a hallmark of our current “normal,” and it’s created challenges for leaders of business and nonprofits. As someone with a unique perspective into both realms, we knew we had to sit down with our CEO and president, Trent Ricker, to get his take on the challenges and opportunities facing our industry as we enter 2022. Ultimately, we have a say in what the future of fundraising looks like, no matter how uncertain the future may seem. Download free industry resources and read the episode transcript at www.pursuant.com/gobeyondpodcast.

In this episode, we spoke with Claire Logue, our new director of technology solutions. With over a decade of experience in SaaS technology, data analytics, and technical consulting, she makes an incredible addition to the growing GivingDNA team. Claire is an accomplished leader in the nonprofit industry with experience in major gift fundraising, campaign management, and prospect research. She comes from an extensive working relationship with WealthEngine, Salesforce, and her nonprofit career took her to the American Red Cross National Headquarters, and Pepperdine University. We’ll be spotlighting our team members from time to time on the podcast, as we celebrate their expertise and experience. Learn more about Claire and GivingDNA at givingdna.com. See more episodes and download free fundraising guides at pursuant.com/gobeyondpodcast

The events of 2020 and 2021 changed the way we form our tribes in significant ways. In the nonprofit space, fundraisers and marketers had to think differently about community engagement when it came to their operations, and in how they cultivated their donors. Now that something of a “next normal” has been established, what do our digital and in-person communities look like? How can we reclaim the most powerful elements of our communities from the pre-COVID days, and integrate them with the digital technologies we've since adopted to create more powerful results going forward? Over the next two episodes, we spend time with Trent Ricker, our CEO and president at Pursuant, to get his perspective as an industry leader as we launch into 2022. 211666

Video is one of the fastest ways to stir a donor’s affections for your cause, and also the medium that intimidates so many fundraisers and nonprofit marketers. In this episode, we spoke with Coury Deeb and Ryan Galanaugh of Nadus Films to learn how nonprofits can create powerful video content that reaches hearts and raises more money -- no matter what your budget. To learn more about Nadus Films and access the video course, visit https://www.nadusinstitute.com/. Nadus Films is generously offering a discount for the course to GO BEYOND listeners. Use Gobeyond at checkout to get 15% off your purchase. Connect with Coury: https://www.linkedin.com/in/coury-deeb-216915b/ Connect with Ryan: https://www.linkedin.com/in/ryan-g-2338a1134/

Is the donor pyramid a dusty model that needs to be swept into the dustbins of history? In this episode, we spoke with fundraising consultant Claire Axelrad to discuss her recent revision of her popular article, RIP Donor Pyramid, in which she proposes a dynamic and exciting way nonprofits can align fundraising, marketing, and technology to create a vibrant culture of philanthropy. Read the full article, "RIP Donor Pyramid?": https://clairification.com/2021/08/23/r-p-donor-pyramid/ Connect with Claire: https://clairification.com/contact/ It's not too late to prepare for GivingTuesday or to fine-tune your strategy for digital fundraising. Get our Year-End Playbook here: https://www.givingdna.com/resources/2021-pursuant-giving-outlook-0-0 Looking for a full-service fundraising partner? Learn the secrets of creating an RFP that will help you find the right fit: https://resources.pursuant.com/rfp/resource Follow Pursuant on Social Media: https://www.facebook.com/pursuant https://www.linkedin.com/company/440882 https://twitter.com/Pursuant https://www.instagram.com/pursuantfundraising/ Go Beyond Fundraising, a podcast brought to you by the Pursuant Group, seeks to find the sharpest minds in fundraising, nonprofit marketing, and organizational leadership and create conversations that spark positive change. We exist to help determined nonprofits make an even bigger impact in the world through smart strategy, cutting-edge technology, and actionable data. Learn more at pursuant.com

Cryptocurrency is a hot topic right now among finance enthusiasts, and nonprofit leaders are cautiously curious. But with year-end giving right around the corner, it’s definitely a giving channel to explore given the relatively untapped potential. A recent report from Gemini found that 14% of adults (21 million individuals) in the US own cryptocurrency. A further 66% of the remaining adults surveyed identify as "crypto-curious," and $1 billion+ in cryptocurrency was donated in 2021. If your nonprofit qualifies as "crypto-curious," you're definitely not alone. That's why we enlisted Tina Roh of every.org, a nonprofit technology company that aims to make technology a public good, to explain the world of cryptocurrency, why nonprofits should investigate it, and how to allow donors to give via crypto at year-end. We also brought on Ryan Carpenter to explain how fundraisers can proactively identify people in your donor data who fit the profile of a typical crypto owner. Learn about www.every.org Connect with Tina: https://www.linkedin.com/in/tinaroh/ Connect with Ryan: https://www.linkedin.com/in/rycarpenter/ Read the Gemini report: https://www.gemini.com/gemini-2021-state-of-crypto-us.pdf See Every.org's stats on giving, including crypto metrics: https://metabase.every.org/public/dashboard/55a7289c-36ce-475e-9733-c376f68bd45b Learn about Pursuant at www.Pursuant.com, and learn about GivingDNA at www.givingdna.com

Since its conception nearly a decade ago, #GivingTuesday has become the kickoff to the year-end giving season. But if fundraisers aren’t prepared to maximize this window of generosity, they could be leaving revenue on the table. A powerful strategy for making the most of the giving season is to develop versioned messages for various donor groups. The good news is advanced donor engagement technology exists to help fundraisers segment to a level of specificity like never before. Our resident donor data expert Ryan Carpenter visited the Pursuant Go Beyond Podcast to share some best practices that you can apply to your year-end campaign. Ryan’s expertise comes from real-time advisement with Pursuant clients using GivingDNA™, which “allows you to understand who your people are—to understand what they care about, the channels they prefer to engage through. And that allows increased engagement. Increased engagement is going to lead to greater giving and more frequent giving.” Equipped with robust donor data from GivingDNA, your nonprofit can apply these insights to reach donors by segment. Ryan offers strategies for six donor segments that are in your file right now. Here’s how you can communicate with each segment for a successful year-end campaign in 2021. Craving more resources around year-end? Check out this year's round-up of #GivingTuesday and year-end giving fundraising expertise at pursuant.com/yearend.

Come October, you start seeing them: postcards and fat envelopes from charities reminding you of those less fortunate and the tough times ahead during the upcoming holiday season — the meals they’ll do without, the gifts they can’t provide their kids, the coats they need to stay warm. You’ll see these appeals begin popping up in your inbox, too, especially if you’ve donated to those organizations in the past. Your social media feeds will probably echo similar requests for aid, particularly during the #GivingTuesday that follows Cyber Monday. Combined with the charitable mindset that the holiday season encourages, these messages find a more receptive audience, which is why year-end fundraising is so important to nonprofits. In this episode, we're talking all about the secret storytelling formula that will win more hearts, minds, and dollars for your organization this year-end. Our expert is Dominique Glanville, a friend of the podcast and a Certified Storybrand Guide. We also brought on Rebecca Gregory Segovia and her decades of expertise serving nonprofit clients to weigh in on how you can apply these principles to your year-end appeals. Dominique has created a special year-end guide for all listeners here: www.yearendchecklist.com We also invite you to learn more about tools that can help you segment your audiences into specific groups for targeted messaging with the GivingDNA Platform. Get a free 7-day trial at givingdna.com/freetrial. Connect with Dominique on LinkedIn https://www.linkedin.com/in/dominiqueglanville/ and at https://heightsstrategic.com/ Connect with Becca: https://www.linkedin.com/in/rebeccagregory/