The Secret to Capturing Attention (and Results!) In Your Year-End Campaign

Come October, you start seeing them: postcards and fat envelopes from charities reminding you of those less fortunate and the tough times ahead during the upcoming holiday season — the meals they’ll do without, the gifts they can’t provide their kids, the coats they need to stay warm. You’ll see these appeals begin popping up in your inbox, too, especially if you’ve donated to those organizations in the past. Your social media feeds will probably echo similar requests for aid, particularly during the #GivingTuesday that follows Cyber Monday. Combined with the charitable mindset that the holiday season encourages, these messages find a more receptive audience, which is why year-end fundraising is so important to nonprofits. In this episode, we're talking all about the secret storytelling formula that will win more hearts, minds, and dollars for your organization this year-end. Our expert is Dominique Glanville, a friend of the podcast and a Certified Storybrand Guide. We also brought on Rebecca Gregory Segovia and her decades of expertise serving nonprofit clients to weigh in on how you can apply these principles to your year-end appeals. Dominique has created a special year-end guide for all listeners here: www.yearendchecklist.com We also invite you to learn more about tools that can help you segment your audiences into specific groups for targeted messaging with the GivingDNA Platform. Get a free 7-day trial at givingdna.com/freetrial. Connect with Dominique on LinkedIn https://www.linkedin.com/in/dominiqueglanville/ and at https://heightsstrategic.com/ Connect with Becca: https://www.linkedin.com/in/rebeccagregory/