AWS for Software Companies Podcast

Chief Architect Russell Leighton discusses how Panther's cloud platform revolutionizes security operations by treating detections as Python code and AI enabled alert vetting turning responses from hours into minutes. Topics Include:Panther is a cloud security monitoring tool (cloud SIEM)Works at massive scale, more cost-effective than legacy systemsKey differentiator: "detections as code" written in PythonBrings software engineering best practices to security operationsEnables unit testing and version control for security detectionsRecently adopted generative AI to improve security workflowsSOC burnout is renowned due to tedious ticket processingAI has intelligence of security engineer, works much fasterExample: Alert shows "Russ Leighton removed branch protection"Old way: Manual log analysis, checking user profiles manuallyTakes hours of squinting at detailed log dataNew AI way: Automatic vetting happens in minutesAI checks user profile in Okta or IDPDetermines engineer status, assesses typical behavior patternsProvides risk assessment based on historical alert dataLow risk for engineers, high risk for unusual usersExample: HR person accessing production code is escalatedCustomer quote: Takes vetting "from hours to seconds"Panther customers get dedicated AWS accounts for securityCompany can't see customer data, only self-reported metricsAI provides summaries, risk assessments, timelines, visualizationsAlso suggests remediations like human security engineer wouldInitial concerns about putting AI in production environmentCustomer feedback exceeded expectations with feature requestsAWS Bedrock integration addresses customer security concernsUses Anthropic Claude as base LLM through BedrockCustomers can enable additional Bedrock guardrails independentlyAI transparency prevents hallucination concerns through explanationsClaude's extended thinking mode shows reasoning processAI visualizes thinking with flowcharts explaining decision processParticipants:Russell Leighton – Chief Architect, PantherFurther Links:Website: Panther.comAWS MarketplaceSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Security leaders from Anthropic and AWS discuss how agentic AI is transforming cybersecurity functions to autonomously handle everything from code reviews to SOC operations.Topics Include:Agentic AI differs from traditional AI through autonomy and agencyTraditional AI handles single workflow nodes, agents collapse multiple stepsHigher model intelligence enables understanding of broader business contextsAgents make intelligent decisions across complex multi-step workflows processesEnterprise security operations are seeing workflow consolidation through GenAIOrganizations embedding GenAI directly into customer-facing production applicationsSoftware-as-a-service transitioning to service-as-software through AI agentsSecuring AI requires guardrails to prevent hallucinations in applicationsNew vulnerabilities appear at interaction points between system componentsAttackers target RAG systems and identity/authorization layers insteadLLMs hallucinate non-existent packages, attackers create malicious honeypotsGovernance frameworks must be machine-readable for autonomous agent reasoningAmazon investing in automated reasoning to prove software correctnessAnthropic uses Claude to write over 50% of codeAutomated code review systems integrated into CI/CD pipelinesSecurity design reviews use MITRE ATT&CK framework automationLow-risk assessments enable developers to self-approve security reviews40% reduction in application security team review workloadAnthropic eliminated SOC, replaced entirely with Claude-based automationIT support roles transitioning to engineering as automation replaces frontlineCompliance questionnaires fully automated using agentic AI workflowsISO 42001 framework manages AI deployment risks alongside securityExecutive risk councils evaluate AI risks using traditional enterprise processesAWS embeds GenAI into testing, detection, and user experienceFinding summarization helps L1 analysts understand complex AWS environmentsAmazon encourages teams to "live in the future" with AIInterview candidates expected to demonstrate Claude usage during interviewsSecurity remains biggest barrier to enterprise AI adoption beyond POCsVirtual employees predicted to arrive within next 12 monthsModel Context Protocol (MCP) creates new supply chain security risksParticipants:Jason Clinton – Chief Information Security Officer, AnthropicGee Rittenhouse – Vice President, Security Services, AWSHart Rossman – Vice President, Global Services Security, AWSBrian Shadpour – GM of Security and B2B Software Sales, AWSSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Spryker’s Chief Product Officer, Elena Leonova, discusses the Spryker Business Intelligence platform and how working with AWS as a strategic advisor unlocked deeper opportunities for transformative growth.Topics Include:Elena Leonova introduces Spryker as digital commerce platformSpryker focuses on sophisticated B2B commerce transactionsTraditional industries: manufacturing, industrial goods, med techCustomers sell complex equipment like MRI machines, tractorsProducts are custom-built to order through procurement processesExtensive negotiation and aftermarket servicing are requiredCompetitors focus on fashion, food - not complex equipmentSpryker exclusively hosted on AWS cloud infrastructureAWS partnership enables new capabilities and customer innovationBusiness intelligence tools and AI capabilities now availableRicoh example: global manufacturer of industrial-grade printersRicoh sells through dealers and distributors worldwideS-Diverse: new automotive software marketplace partnership platformConnects automotive manufacturers with embedded software producersSpryker Business Intelligence powered by Amazon QuickSight launchedCommerce becoming more intelligent than traditional repeat purchasesComplex equipment buyers don't purchase MRI machines weeklyPlatform provides insights into customer portal navigation patternsCombines commerce data with search, CRM, competitive intelligenceHelps merchants identify revenue optimization signals from noiseBusiness intelligence integrated directly within Spryker platformCustomers should evaluate platform's future scalability and flexibilityRevenue optimization requires understanding what metrics to improveEasy-to-use data analysis prevents information overload problemsQuickSight's GenAI capabilities enable faster executive decision-makingAWS partnership provided cost optimization and innovation confidenceElena initially viewed AWS as just hosting providerBuilding shared vision with AWS unlocked deeper collaborationAWS became trusted advisor for strategy and partnershipsGenerative AI enables multi-persona communication across customer typesParticipants:Elena Leonova – Chief Product Officer, SprykerSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

ActiveFence CEO Noam Schwartz discusses how his company evolved from protecting platforms against user-generated harmful content to helping companies deploy public-facing AI safely at scale.Topics Include:Noam Schwartz introduces himself as ActiveFence CEOFormer intelligence officer specializing in open source intelligenceMission: protect online experiences for everyone everywhereOnline platforms constantly hammered by various attacksAttacks include cybersecurity, abuse, hate speech, spamCompanies playing endless whack-a-mole game with violationsNeed scalable solution that works across languages/formatsDeveloped enterprise-grade technology for sophisticated companiesAmazon became customer and great partner early onGenerative AI introduction changed the game completelyLLMs non-deterministic unlike traditional programmed chatbotsSame input produces different outputs each timeAI deployed in customer support, healthcare, airlinesNew risks when models speak on company's behalfOne bad output creates legal and reputational damageCompanies need to deploy public-facing AI safelyTransition affects healthcare, finance, gaming, government sectorsBuilding on years of user-generated content expertiseNo specific ChatGPT moment triggered their AI pivotActiveFence was AI company since day oneModel companies like Amazon, Nvidia asked for helpRealized their expertise perfectly suited for AI safetyStaying on top of AI developments is impossibleFocus on customer adoption, not every new releaseMain enterprise challenge is trusting AI technologyUnrealistic expectations for 100% accuracy from AIMost companies will license existing models, not buildSecurity solutions remain independent like traditional cybersecurityParticipants:Noam Schwartz – CEO and Co-Founder, ActiveFenceOfer Oringher – Software and Technology Account Manager, AWSSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Jeff Moncrief discusses Sonrai Security's Cloud Permissions Firewall, and the best practices for using AI-powered summaries and orchestration to ensure security at all points.Topics Include:Jeff Moncrief introduces Sonrai Security and Cloud Permissions FirewallFocus on achieving least privilege access in AWS quicklyLightweight orchestration layer secures IAM from inside outEliminates need to write hundreds of individual policiesCustomers struggle with identity risk in CNAP/CSPM toolsGenerative AI adoption driving top security use casesBedrock and AI agents mentioned daily by customersProduct managers should consider underlying platform security risksAI models have control over infrastructure they run onIdentity is fundamental infrastructure enabling AWS AI modelsSonrai uses Bedrock capability inside Cloud Permissions FirewallJust-in-time access provides temporary, time-boxed AWS accessBedrock generates session summaries from audit logs automaticallyPlain English insights show what happened during sessionsSession summaries improve audit compliance and incident responseCustomer with 1000 accounts manually deployed service controlsFriday afternoon deployment caused very bad weekend disasterPolicy inheritance issues broke child accounts and OUsPlanning and orchestration essential for scaling AI securitySonrai platform built 100% cloud-native on AWSCoordinates service control policies and resource control policiesJust-in-time access relies on IAM Identity CenterParticipates in ISV Accelerate and AWS MarketplaceSecurity best practices start with identity as foundation"Hackers don't hack, they just log in" philosophyEliminate standing privileges with just-in-time access patternsRestrict AI services by user, location, and accountReview over-permissioned or inactive third-party vendor accessActionable insights through useful logging and AI summarizationFuture focus on protecting new services and permissionsParticipants:Jeff Moncrief – Field CTO & Director of Sales Engineering, Sonrai SecurityLinks:Website – Sonraisecurity.comAWS Marketplace – Sonrai SecuritySee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Akanksha Bilani of Intel shares how businesses can successfully adopt generative AI with significant performance gains while saving on costs.Topics Include:Akanksha runs go-to-market team for Amazon at IntelPersonal and business devices transformed how we communicateForrester predicts 500 billion connected devices by 20265,000 billion sensors will be smartly connected online40% of machines will communicate machine-to-machineWe're living in a world of data delugeAI and Gen AI help make data effectiveGoal is making businesses more profitable and effectiveVarious industries need Gen AI and data transformationIntel advises companies as partners with AWSThree factors determine which Gen AI use cases adoptFactor one: availability and ease of use casesHow unique and important are they for business?Does it have enough data for right analytics?Factor two: purchasing power for Gen AI adoption70% of companies target Gen AI but lack clarityLeaders must ensure capability and purchasing power existFactor three: necessary skill sets for implementationNeed access to right partnerships if lacking skillsIntel and AWS partnered for 18 years since inceptionIntel provides latest silicon customized for Amazon servicesEngineer-to-engineer collaboration on each processor generation92% of EC2 runs on Intel processorsIntel powers compute capability for EC2-based servicesIntel ensures access to skillsets making cloud aliveAWS services include Bedrock, SageMaker, DLAMIs, KinesisPerformance is the top three priorities for successNot every use case requires expensive GPU acceleratorsCPUs can power AI inference and training effectivelyEvery GPU has a CPU head node component Participants:Akanksha Bilani – Global Sales Director, IntelSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon/isv/

Victoria Chin of Asana and Michael Horn of AWS demonstrate how Amazon Q integrates with Asana to enable AI-powered workflows while dramatically reducing manual work and improving cross-functional collaboration.Topics Include:Victoria Chin introduces herself as Asana's CPO Chief of StaffMichael Horn from AWS discusses customer feedback on generative AIAI agents limited by quality of data pulled into themAmazon Q Business created to analyze information and take actionHundreds of customers using Q Business across various industries dailyAWS hosts most business applications, ideal for AI journeyAmazon Q has most built-in, managed, secure data connectors availableQ Index creates comprehensive, accessible index of all company dataSecurity permissions automatically pulled in, no manual configuration neededSupports both structured and unstructured data from multiple sourcesVictoria returns to discuss Asana's integration with Q IndexBillions invested in integrations, but usage still lags behindTeams switch between apps 1000 times daily, missing connectionsRoot problem: no reliable way to track who/what/when/whyContent platforms store work but don't manage or coordinateAsana bridges content and communication for effective teamwork scalingAI disrupting software, but questions remain about real valueSoftware must provide structured framework to guide LLMs effectivelyAI needs data AND structure to separate signal from noiseAsana Work Graph maps how work actually gets done organizationallyWork Graph visualized as interconnected data, not rows and columnsMost strategic work is cross-functional, requiring multiple teams collaboratingTraditional integrations require manual setup and knowing when to useQ Index gives Asana access to 40+ different data connectorsUsers can ask questions, get answers with cross-application contextAI Studio enables no-code building of workflows with AI agentsProduct launch example shows intake, planning, execution, and reporting stagesAI can surface relevant documents, research, and updates automaticallyChat is tip of iceberg; real power comes from embedded workflowsIntegration evolves from feature-level to AI-powered product-level connectionsParticipants:Victoria J. Chin – Chief of Staff / Product Strategy, AI, AsanaMichael Horn – Principal Head of Business Development – Artificial Intelligence & Machine Learning, AWSSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon/isv/

AWS leaders commemorate the podcast's 100th episode while looking ahead to expanded coverage of technology partners and continued focus on generative AI, modern data strategies, agentic AI solutions and more!Topics Include:Episode 100 celebrates milestone of AWS software companies podcastWeekly podcast shares ISV stories, best practices, guidanceToday features AWS leader thoughts on ISV communityArym Diamond heads North America data and AI salesSpecialist team helps win deals, create happy customersISV customers do cutting-edge work on AWS platformISVs create force multiplier effect for entire companyBuilding community through podcast video and audio contentKristen Backeberg leads global ISV partner marketing at AWSPodcast featured 157 ISV leaders from 121 companiesReached over 30,000 listeners across 90+ countries worldwideISV partners drive cloud innovation across all industriesAWS supports growth from startups to enterprise leadersAPN network designed to help partners succeed, scaleOlawale Oladehin directs ISV solutions architecture in North AmericaPodcast shares customer insights, journeys, and innovationsAWS technology continues evolving to meet customer needsCarol Potts leads North America ISV sales at AWSPodcast started less than two years agoFirst episode titled "Data the Engine for Growth"Customer obsession drives everything AWS does for ISVsDeep collaboration focused on joint ISV success partnershipsVishal Sanghvi heads ISV marketing for North AmericaISVs face pressure delivering products at generative AI paceModern data strategy foundational for ISV product successFavorite episodes include Snowflake, Wiz, Coupang discussionsAWS offers programs for every ISV persona typeFuture episodes focus on generative AI, cybersecurity, dataAgentic AI becoming important for production phase evolutionPodcast expanding scope to include technology partnersParticipants:Kristen Backeberg – Director, Global ISV, Solutions Enterprise and Alliance Partner Marketing, Amazon Web ServicesArym Diamond – Director, US ISV Specialists, Amazon Web ServicesOlawale Oladehin – Director, ISV, Solutions Architecture, North America, Amazon Web ServicesCarol Potts – GM, ISV Sales Segment, North America, Amazon Web ServicesVishal Sanghvi - Head of ISV Field Marketing, North America, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Executive leaders from UneeQ and Zeta Global discuss the revolutionary impact of AI technologies that enable enhanced customer experiences and improved sales performances.Topics Include:Dave Cristini introduces panel on AI in advertising and marketing.Panel explores personalized experiences at scale with privacy focus.UneeQ creates AI-powered digital humans for brand interactions.Zeta Global uses AI to optimize customer messaging.LLMs combined with traditional ML empowers marketers to create models.Marketers can now build models without needing data scientists.AI agents integrated into systems can take action, not just respond.Agent chaining orchestrates sophisticated marketing actions automatically.AWS Bedrock provides tools to shape AI marketing future.Hyper-personalization becoming more achievable through AI automation.Ethics requires authenticity in brand AI representation.Transparency about data usage builds customer trust.Win-win approach: AI should augment teams, not just reduce costs.Integration difficulties remain a major challenge for AI implementation.AI agents have limited context windows and memory.Solution: Create specialized agents with persistent viewpoints.Companies need strong integration capabilities before implementing AI.Privacy regulations impact AI use in global marketing.Highly regulated industries require careful AI implementation strategies.Generative AI creates compliance challenges with unpredictable outputs.Digital humans eliminate judgment, revealing new customer insights.Banking clients discovered customers didn't understand financial terminology.Zeta improved onboarding with AI agents for data mapping.AI data mapping increased NPS scores and accelerated monetization.CMOs and CIOs increasingly collaborating on AI initiatives.Tension exists between marketing (quick wins) and IT (security).Strategic alignment with approved infrastructure enables scaling AI solutions.CEOs have critical role in aligning AI goals across departments.Internal AI use case: practicing sales with digital humans.Sales teams achieved 500% higher sales through AI role-playing.Participants:Danny Tomsett – Chief Executive Officer, UneeQRoman Gun – Vice President, Product, Zeta GlobalDavid Cristini – Director, ISV Sales, North America – Business Applications, AWSSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Ash Pembroke, Portfolio CTO of Caylent, discusses the critical balance of data accuracy in the era of Gen AI for the benefit of boosting innovation.Topics Include:Ash Pembroke, Portfolio CTO of Caylent, self-identifies as a "recovering data scientist."Caylent is an AWS native services company.Data quality remains an issue despite Gen AI.Contrasts legalism versus mysticism in data quality.Legalism: accurate data when applications need it.Mysticism: insights that help decision-making.Traditional data foundations approach is being challenged weekly.Gen AI developments force rethinking of solution architectures.Teams share solutions through giant Slack threads.Example: Vector databases questioned after model context protocol.Still do traditional data assessments, but stay flexible.Integration and data processing constantly get abstracted.Data strategy equals architecture strategy equals business strategy.Traditional approach: standardize data across engineering teams.New approach: allow business users to innovate.Bring valuable techniques back to the organization.Case study: North Sea wind turbine alerts.Initially seen as data quality issue, revealed new predictive failure signal.Gen AI enables local experimentation by business users.Blurring lines between enterprise enablement and software building.BrainBox AI case study: energy optimization across buildings.Architecture decisions impact ability to scale products.Work with business edges rather than looking for patterns.Gen AI can process information from these working groups.Think about data as a product, not asset.Redimensionalize dependencies across your organization.Now's a good time to attack data quality.New tools help visualize complexity across organizations.Participants:·        Ash Pembroke – Portfolio CTO, CaylentSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/