Rethink Real Estate

In this timely episode of Rethink Real Estate, host Ben Brady delves into the contentious NAR lawsuit that's stirring the real estate industry, examining its potential effects and public perception. Despite the industry's buzz, independent studies suggest that the impact on the general public's mindset might be less significant than anticipated. Ben further explores a shocking statistic from The Today Show, revealing that 85% of buyer's agents have not physically visited the properties they've helped their clients purchase, a trend that Harcourts Auctions' own experiences echo through the surprising number of buyers attending open houses unaccompanied by their agents. This episode provides an in-depth analysis of the ongoing litigation surrounding buyer side representation and what it could mean for the future of real estate transactions. Ben discusses the implications of these developments for agents, buyers, and the industry at large, offering insights and encouraging a dialogue on how real estate professionals can navigate these changes. 🎯 Key Episode Highlights: • Overview of the NAR lawsuit and its implications for the real estate industry. • Independent studies suggesting minimal impact on public perception of the lawsuit. • Discussion on the statistic that a majority of buyer's agents don't visit properties in person. • Insight into buyer behavior at open houses and what this means for agent representation. 👉 Must-Watch for Real Estate Professionals: Whether you're an agent, broker, or industry observer, this episode sheds light on critical issues facing the real estate sector today. Be sure to like, subscribe, and share your thoughts or experiences regarding the NAR lawsuit and buyer representation in the comments section below! 👈 🎥 Enjoy all your favorite Rethink Real Estate episodes over on YouTube! Join the community and start watching today: https://www.youtube.com/channel/UCzzneEMAHR8WOAzz9lUDzFQ?sub_confirmation=1 🔗 Connect with Ben Brady & Harcourts Auctions: ⁠⁠https://www.facebook.com/Benbradyharcourts⁠⁠ ⁠⁠https://www.linkedin.com/in/ben-brady-0b223517⁠⁠ ⁠⁠https://www.instagram.com/harcourtsauctions⁠⁠ ⁠⁠https://www.facebook.com/HarcourtsAuctions⁠⁠ 🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: ⁠https://www.harcourtsauctions.com⁠ #RethinkRealEstate #BenBrady #NARLawsuit #RealEstateIndustry #BuyerRepresentation #RealEstateTrends #LitigationImpact #AgentBehavior #RealEstateInsights #FutureOfRealEstate

In this innovative episode of Rethink Real Estate, host Ben Brady is joined by Mark Podolsky, author of "Dirt Rich," to explore the often-overlooked realm of buying and reselling land as a lucrative income stream. Mark shares his expert insights into his journey of locating, researching, and reselling parcels of land across the country, providing listeners with a blueprint for success in land investments. Through a detailed discussion, Mark breaks down the process from reaching out to landowners to ensuring the validity of the land and title, and ultimately, reselling the land with a payment plan to eager buyers in the market. This strategy not only opens up a new avenue for real estate investment but also demonstrates the potential for significant returns when thinking outside the traditional real estate box. 🎯 Key Episode Highlights: • An introduction to the concept of land flipping from "Dirt Rich." • The step-by-step process of identifying and purchasing land parcels. • Tips for conducting due diligence on land titles and validity. • Strategies for reselling land effectively with payment plans. 👉 Must-Watch for Aspiring Real Estate Investors: Whether you're a seasoned investor looking for new opportunities or new to the real estate world, Mark's approach to land investment offers a fresh perspective on building wealth. Be sure to like, subscribe, and share your thoughts or questions about land investments in the comments section below! 👈 🎥 Enjoy all your favorite Rethink Real Estate episodes over on YouTube! Join the community and start watching today: https://www.youtube.com/channel/UCzzneEMAHR8WOAzz9lUDzFQ?sub_confirmation=1 🔗 Connect with Mark Podolsky & Land Geek: https://www.thelandgeek.com/ https://www.facebook.com/thelandgeek https://www.instagram.com/thelandgeek/ https://www.linkedin.com/in/thelandgeek/ https://www.amazon.com/Dirt-Rich-Ambitiously-Created-Renovations/dp/1544510772 🔗 Connect with Ben Brady and Harcourts Auctions: ⁠Facebook: https://www.facebook.com/Benbradyharcourts⁠ ⁠LinkedIn: https://www.linkedin.com/in/ben-brady-0b223517⁠ ⁠Instagram: https://www.instagram.com/harcourtsauctions⁠ ⁠Facebook: https://www.facebook.com/HarcourtsAuctions⁠ 🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com #RethinkRealEstate #BenBrady #MarkPodolsky #LandInvestment #RealEstateIncome #DirtRich #LandFlipping #RealEstateStrategy #InvestmentOpportunities #BuildingWealth

Join us on this intriguing episode of Rethink Real Estate, where host Ben Brady welcomes Chase Boruff, a seasoned Auction Associate recently joined Harcourts Auctions from another premier North American luxury auction company. Chase brings a wealth of knowledge and experience to the table, offering a unique perspective on the auction process within the luxury real estate market. This discussion provides a comparative analysis of different auction models, highlighting how Harcourts Auctions’ non-distressed approach diverges from and offers advantages over traditional methods used by other major players in the industry. Chase and Ben dissect the benefits that both agents and sellers gain from Harcourts Auctions’ innovative process, especially in the context of today's real estate landscape. 🎯 Key Episode Highlights: • Chase Boruff's transition and insights from another luxury auction company. • A deep dive into various auction models in North American luxury real estate. • The distinctive advantages of Harcourts Auctions' non-distressed auction process. • How agents and sellers benefit from Harcourts Auctions in the current market. 👉 A Must-Watch for Real Estate Enthusiasts and Professionals: Whether you're an agent curious about the auction process or a seller considering auctioning your luxury property, this episode sheds light on the nuanced world of real estate auctions. Be sure to like, subscribe, and share your thoughts or questions about real estate auctions in the comments section below! 👈 🎥 Enjoy all your favorite Rethink Real Estate episodes over on YouTube! Join the community and start watching today: https://www.youtube.com/channel/UCzzneEMAHR8WOAzz9lUDzFQ?sub_confirmation=1 🔗 Connect with Chase Boruff: https://www.linkedin.com/in/chase-boruff-8303892a/ 🔗 Connect with Ben Brady & Harcourts Auctions: ⁠⁠https://www.facebook.com/Benbradyharcourts⁠⁠ ⁠⁠https://www.linkedin.com/in/ben-brady-0b223517⁠⁠ ⁠⁠https://www.instagram.com/harcourtsauctions⁠⁠ ⁠⁠https://www.facebook.com/HarcourtsAuctions⁠⁠ 🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: ⁠https://www.harcourtsauctions.com⁠ #auction #auctionstrategy #realestate #realestatepodcast #rethinkrealestate #harcourtsauctions #harcourts #realestatemarketing

In this compelling episode of Rethink Real Estate, host Ben Brady is joined by returning guest Cynthia Cummins, the visionary Founder, CEO, and Realtor at Kindred SF Homes. With an in-depth understanding of the nuances of the San Francisco real estate market, Cynthia brings her unique perspective on navigating the complex interplay of greed among buyers and sellers, especially in the aftermath of highly competitive market conditions. Ben and Cynthia delve into the challenges that arise from the conflicting desires of buyers seeking deals and sellers aiming for peak market prices, a dynamic further intensified by the memory of past sales successes. This discussion expands into broader real estate philosophies and a deep dive into the current state of the San Francisco market, providing valuable insights for anyone looking to buy or sell in some of the world's most competitive marketplaces. 🎯 Key Episode Highlights: • The impact of greed on real estate negotiations and market dynamics. • Strategies for balancing buyer and seller expectations in competitive markets. • Insights into the San Francisco real estate market and its unique challenges. • Philosophical approaches to real estate that prioritize long-term satisfaction over immediate gains. 👉 Essential Listening for Real Estate Enthusiasts and Professionals: Whether you're navigating the San Francisco market or any competitive real estate environment, this episode offers a thoughtful exploration of managing expectations and strategies for success. Be sure to like, subscribe, and share your thoughts or experiences with greed in real estate in the comments section below! 👈 🎥 Enjoy all your favorite Rethink Real Estate episodes over on YouTube! Join the community and start watching today: https://www.youtube.com/channel/UCzzneEMAHR8WOAzz9lUDzFQ?sub_confirmation=1 🔗 Connect with Cynthia Cummins & Kindred SF Homes: https://kindredsfhomes.com/ https://www.realestatetherapy.org/ https://www.facebook.com/KindredSFHomes https://www.youtube.com/@UCCDiHdsak1PQ6d-JRov0xfw https://www.linkedin.com/in/cynthiakindredsf/ 🔗 Connect with Ben Brady & Harcourts Auctions: ⁠⁠https://www.facebook.com/Benbradyharcourts⁠⁠ ⁠⁠https://www.linkedin.com/in/ben-brady-0b223517⁠⁠ ⁠⁠https://www.instagram.com/harcourtsauctions⁠⁠ ⁠⁠https://www.facebook.com/HarcourtsAuctions⁠⁠ 🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: ⁠https://www.harcourtsauctions.com⁠ #RethinkRealEstate #realestatepodcast #HarcourtsAuctions #RealEstateMarketing #auction #sales #salesstrategies #Podcast #sanfranciscorealestate #sfrealtor

Ben Brady is joined by Chris Cochran, the Director of Marketing for Harcourts Auctions, to delve into a topic that's becoming increasingly crucial for real estate professionals: online reviews. In an era where buyers and sellers are more inclined to conduct their own research before choosing an agent, especially in challenging markets, the significance of having a strong online presence through reviews is undeniable. Chris and Ben discuss how online reviews not only bolster your visibility in search results but also lend credibility and authenticity to your real estate brand. They explore effective strategies for gathering and leveraging positive reviews, as well as how to handle any negative feedback that may arise. This conversation is packed with actionable insights for agents looking to enhance their online reputation and attract more clients through the power of reviews. 🎯 Key Episode Highlights: • The increasing impact of online reviews on real estate businesses. • Strategies for effectively gathering and showcasing positive reviews. • The role of online reviews in improving search result rankings. • Best practices for responding to and managing negative feedback. 👉 Must-Listen for Real Estate Agents: Whether you're looking to improve your online presence or understand the intricacies of managing your digital reputation, this episode provides valuable guidance. Be sure to like, subscribe, and share your thoughts or experiences with online reviews in the real estate industry in the comments section below! 👈 🎥 For more episodes packed with real estate wisdom and innovative strategies, follow us on YouTube: https://www.youtube.com/channel/UCzzneEMAHR8WOAzz9lUDzFQ?sub_confirmation=1 🔗 Connect with Ben Brady & Harcourts Auctions: ⁠⁠https://www.facebook.com/Benbradyharcourts⁠⁠ ⁠⁠https://www.linkedin.com/in/ben-brady-0b223517⁠⁠ ⁠⁠https://www.instagram.com/harcourtsauctions⁠⁠ ⁠⁠https://www.facebook.com/HarcourtsAuctions⁠⁠ 🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: ⁠https://www.harcourtsauctions.com⁠ #RethinkRealEstate #realestatepodcast #HarcourtsAuctions #RealEstateMarketing #auction #sales #artificialintelligence #Podcast #realestatecoaching #RealEstateMarket #RealEstateTrends #BenBrady

In this engaging episode of Rethink Real Estate, host Ben Brady explores the complex dynamics of social media marketing within the real estate sector with guest Karlyn Ankrom, Founder, CEO & Lead Strategist of 'Oh Snap! Social'. Together, they delve into the often polarizing views on social media's role in real estate, discussing why many agents perceive it as a necessary yet challenging aspect of their marketing strategy. Karlyn brings a fresh perspective to the conversation, advocating for a return to the original intent of social platforms: fun, transparency, and a window into the user's life. She emphasizes that the most successful real estate professionals on social media are those who embrace these principles, creating authentic content that naturally attracts business and strengthens their connection with their audience. 🎯 Key Episode Highlights: • The love/hate relationship many real estate professionals have with social media marketing. • Strategies for making social media a fun and authentic part of your real estate business. • How genuine content can transform your follower count into real estate deals. 👉 Must-Watch for Real Estate Agents: Whether you're struggling with your social media strategy or looking for ways to enhance your online presence, this episode offers valuable insights into making social media work for your real estate business. Be sure to like, subscribe, and share your thoughts or experiences with social media in real estate in the comments section below! 👈 🎥 For more insightful discussions and real estate strategy sessions, check out the Rethink Real Estate playlist: ⁠https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx⁠ 🔗 Connect with Karlyn Ankrom & Oh Snap! Social: https://ohsnapsocial.com/ https://www.facebook.com/ohsnapsocial/ https://www.instagram.com/ohsnapsocialkarlyn https://www.linkedin.com/in/karlynankrom/ 🔗 Connect with Ben Brady and Harcourts Auctions: ⁠Facebook: https://www.facebook.com/Benbradyharcourts⁠ ⁠LinkedIn: https://www.linkedin.com/in/ben-brady-0b223517⁠ ⁠Instagram: https://www.instagram.com/harcourtsauctions⁠ ⁠Facebook: https://www.facebook.com/HarcourtsAuctions⁠ 🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com #socialmedia #socialmediamarketing #ohsnapsocial #rethinkrealestate #realestatemarketing #realestatesales #digitalmarketing #realestatedigitalmarketing #realestatepodcast #realtorpodcast

In this episode of Rethink Real Estate, host Ben Brady is joined by Brittany May, Business Operations Manager of Harcourts Queensland, and Troy Hillier, Business Performance Manager of Harcourts Queensland. Together, they delve into a groundbreaking initiative in Australia focused on harnessing office and agent data to reveal untapped business opportunities within real estate offices. Ben, Brittany, and Troy discuss the importance of utilizing data analytics to identify both the pitfalls and prospects that agents frequently overlook. This insightful conversation sheds light on the precise methods that can not only help agents discover the real estate business they're missing but also provide strategies for capturing and nurturing these leads effectively for future success. Whether you're a seasoned agent or just starting out, this episode offers valuable lessons on how to leverage data to drive your real estate business forward. 🎯 Key Episode Highlights: • The role of data analytics in identifying missed real estate opportunities. • Advanced strategies for capturing and nurturing leads. • Insights into Harcourts Queensland's initiative to empower agents with data. 👉 Essential Listening for Real Estate Professionals: This episode is packed with actionable advice for agents looking to optimize their business strategy through the power of data analytics. Be sure to like, subscribe, and share your experiences with using data in your real estate practice in the comments section below! 👈 🔗 Connect with Troy Hillier: https://www.linkedin.com/in/troy-hillier-a03b71a8/?originalSubdomain=au 🔗 Connect with Brittany May: https://www.linkedin.com/in/brittany-may-bb6b59115/ 🔗 Connect with Ben Brady & Harcourts Auctions: ⁠⁠https://www.facebook.com/Benbradyharcourts⁠⁠ ⁠⁠https://www.linkedin.com/in/ben-brady-0b223517⁠⁠ ⁠⁠https://www.instagram.com/harcourtsauctions⁠⁠ ⁠⁠https://www.facebook.com/HarcourtsAuctions⁠⁠ 🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com

In this invaluable episode of Rethink Real Estate, host Ben Brady welcomes Tom Murphy, Vice President of National Sales at CSSI- Cost Segregation Services, LLC, for a deep dive into the pivotal role of cost segregation in real estate investments. Specializing in both investment and commercial properties, cost segregation is a strategic tax savings tool that accelerates depreciation, effectively boosting cash flow for property owners. Tom brings his expertise to the forefront, shedding light on the critical differences between short-term rentals (39-year life of depreciation) and long-term rentals (27.5-year life of depreciation). This episode is designed to equip Realtors with the knowledge they need to engage more effectively with investors, leveraging cost segregation insights to foster informed discussions and identify new business opportunities within their local markets. 🎯 Key Episode Highlights: • Introduction to cost segregation and its benefits for real estate investments. • The distinction between short-term and long-term rental depreciation. • Strategies for Realtors to utilize this knowledge in conversations with investors. • Prospecting tips and how to spot opportunities using cost segregation. 👉 Essential Listening for Realtors and Investors: Whether you’re looking to enhance your real estate investment strategy or seeking to expand your understanding of tax advantages in property investment, this episode offers a wealth of knowledge. Be sure to like, subscribe, and share your thoughts or questions about cost segregation in the comments section below! 👈 🎥 For more insightful discussions and real estate strategy sessions, check out the Rethink Real Estate playlist: ⁠https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx⁠ 🔗 Connect with Tom Murphy and CSSI- Cost Segregation Services, LLC: https://www.linkedin.com/in/tom-murphy-1442672b5/ https://costsegregationservices.com/ https://www.facebook.com/cssistudy https://www.linkedin.com/company/cost-segregation-services-llc/ 🔗 Connect with Ben Brady and Harcourts Auctions: ⁠Facebook: https://www.facebook.com/Benbradyharcourts⁠ ⁠LinkedIn: https://www.linkedin.com/in/ben-brady-0b223517⁠ ⁠Instagram: https://www.instagram.com/harcourtsauctions⁠ ⁠Facebook: https://www.facebook.com/HarcourtsAuctions⁠ 🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com

Time to delve into the crucial aspect of sales that often goes overlooked: the relationship between the salesperson and the prospective client. Ben emphasizes the importance of being intentional in building rapport and a genuine connection before diving into the sales pitch. He argues that the art of selling is much more than just closing a deal; it's about laying a solid foundation that paves the way for a successful transaction. Too frequently, salespeople focus solely on the end goal, neglecting the critical step of relationship-building. Ben discusses strategies for nurturing this relationship, ensuring that when it comes time to close, the sales commitment feels natural and is met with enthusiasm rather than resistance. This episode is a must-listen for anyone in sales looking to enhance their approach and achieve better outcomes by prioritizing the client-salesperson relationship. 🎯 Key Episode Highlights: • The importance of rapport and relationship-building in sales. • Why the foundation of the sale is more critical than the close itself. • Strategies for minimizing friction and hesitation during the closing phase. 👉 Essential Listening for Sales Professionals: Whether you're new to sales or looking to refine your technique, this episode offers valuable insights into creating lasting client relationships that lead to success. Be sure to like, subscribe, and share your experiences with relationship-building in sales in the comments section below! 👈 🎥 For more episodes packed with real estate wisdom and innovative strategies, check out the Rethink Real Estate playlist: ⁠https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx⁠ 🔗 Connect with Ben Brady & Harcourts Auctions: ⁠⁠https://www.facebook.com/Benbradyharcourts⁠⁠ ⁠⁠https://www.linkedin.com/in/ben-brady-0b223517⁠⁠ ⁠⁠https://www.instagram.com/harcourtsauctions⁠⁠ ⁠⁠https://www.facebook.com/HarcourtsAuctions⁠⁠ 🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: ⁠https://www.harcourtsauctions.com⁠ #RethinkRealEstate #realestatepodcast #HarcourtsAuctions #RealEstateMarketing #auction #sales #salesstrategies #Podcast #realestatecoaching #RealEstateMarket #RealEstateTrends #BenBrady #auction #realestateauctions #realestateauction

In this must-listen episode of Rethink Real Estate, host Ben Brady engages in a dynamic conversation with Bill Pipes, the renowned coach behind CoachPipes Coaching. With a coaching lineage that includes work with industry giants like Mike Ferry, Tom Ferry, and Keller Williams, Bill brings an unparalleled depth of knowledge to the table. Since 1995, he has been instrumental in guiding thousands of real estate agents toward achieving their business aspirations. In this discussion, Ben and Bill dive into the current landscape of the real estate coaching industry and explore strategies for agents to foster sustainable and healthy growth in their businesses. With a focus on building robust foundations and prioritizing "data over drama," Bill shares invaluable insights for agents looking to expand their operations effectively. This episode is a treasure trove of wisdom for anyone in real estate looking to elevate their business through disciplined, data-driven approaches. 🎯 Key Episode Highlights: • The evolution and current state of the real estate coaching industry. • Strategies for sustainable and healthy business growth. • The importance of building solid foundations in real estate. • How to prioritize data-driven decisions in your business strategy. 👉 Essential Viewing for Real Estate Professionals: Whether you're seeking guidance on your growth journey or interested in the insights of a coaching legend, this episode offers a wealth of knowledge. Be sure to like, subscribe, and share your thoughts or questions about real estate coaching in the comments section below! 👈 🎥 For more insightful discussions and real estate strategy sessions, check out the Rethink Real Estate playlist: ⁠https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx⁠ 🔗 Connect with Bill Pipes and CoachPipes Coaching: https://www.coachpipes.com/ https://www.linkedin.com/in/coachbpipes/ https://www.facebook.com/coachbpipes/ https://www.instagram.com/coachpipes/?hl=en https://www.youtube.com/@UCXjeyoTFYLs1Ussy9f_iXvQ 🔗 Connect with Ben Brady and Harcourts Auctions: ⁠Facebook: https://www.facebook.com/Benbradyharcourts⁠ ⁠LinkedIn: https://www.linkedin.com/in/ben-brady-0b223517⁠ ⁠Instagram: https://www.instagram.com/harcourtsauctions⁠ ⁠Facebook: https://www.facebook.com/HarcourtsAuctions⁠ 🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com