Rethink Real Estate

Today, we take an in-depth look at the auction landscape within the real estate market, specifically addressing the challenges and misconceptions surrounding the auction process. As a leader in non-distressed real estate auctions, Ben discusses the differences that set their method apart from competitors, many of whom may contribute to a misunderstood perception of auctions through high marketing fees, buyer premiums, and no reserve auctions. Ben sheds light on how these practices can diminish a seller's profit and contrasts this with his company's approach, which emphasizes low barriers to entry and transparency. This allows sellers and their agents to truly understand what the market is willing to pay for a property without the unnecessary costs traditionally associated with auctions. The episode focuses on the importance of educating real estate professionals and sellers on the benefits of a modern, transparent auction process that diverges significantly from outdated practices. 🎯 Key Episode Highlights: • Clarifying the misconceptions about real estate auctions. • The negative impact of high fees and premiums on sellers' profits. • The advantages of a low barrier, transparent auction process. • Educating the market on the modern approach to real estate auctions. 👉 Essential Viewing for Real Estate Professionals: Whether you're an agent curious about incorporating auctions into your selling strategy or a seller considering auctioning your property, this episode offers a comprehensive understanding of how modern auctions can benefit you. Be sure to like, subscribe, and share your thoughts or experiences with real estate auctions in the comments section below! 👈 🎥 For more episodes packed with real estate wisdom and innovative strategies, check out the Rethink Real Estate playlist: ⁠https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx⁠ 🔗 Connect with Ben Brady & Harcourts Auctions: ⁠⁠https://www.facebook.com/Benbradyharcourts⁠⁠ ⁠⁠https://www.linkedin.com/in/ben-brady-0b223517⁠⁠ ⁠⁠https://www.instagram.com/harcourtsauctions⁠⁠ ⁠⁠https://www.facebook.com/HarcourtsAuctions⁠⁠ 🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: ⁠https://www.harcourtsauctions.com⁠ #RethinkRealEstate #realestatepodcast #HarcourtsAuctions #RealEstateMarketing #auction #sales #salesstrategies #Podcast #realestatecoaching #RealEstateMarket #RealEstateTrends #BenBrady #auction #realestateauctions #realestateauction

Today's sales strategy distinguishes successful agents from the rest: addressing the elephant in the room to defuse and dominate sales conversations. In a market saturated with agents eager to tout their achievements, Ben posits that the true differentiator lies not in a resume of accolades but in demonstrating the tangible skills that benefit sellers directly. Throughout the discussion, Ben emphasizes the importance of confronting market realities, potential challenges in the marketplace, and essentially allowing sellers to "test drive" an agent's sales capabilities. This approach not only sets an agent apart in a crowded field but also significantly increases the likelihood of securing business by directly showcasing value and competence. 🎯 Key Episode Highlights: • Shifting away from traditional listing presentations to a more engaging, skill-focused approach. • The importance of addressing market conditions and potential challenges upfront. • Demonstrating sales skills in real-time to provide sellers with a unique "test drive" experience. 👉 Essential Listening for Real Estate Agents: Whether you're new to the industry or looking to refine your approach to win more listings, this episode offers a fresh perspective on sales strategy and client engagement. Be sure to like, subscribe, and share your thoughts or experiences with innovative sales tactics in the comments section below! 👈 🎥 For more episodes packed with real estate wisdom and innovative strategies, check out the Rethink Real Estate playlist: ⁠https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx⁠ 🔗 Connect with Ben Brady & Harcourts Auctions: ⁠⁠https://www.facebook.com/Benbradyharcourts⁠⁠ ⁠⁠https://www.linkedin.com/in/ben-brady-0b223517⁠⁠ ⁠⁠https://www.instagram.com/harcourtsauctions⁠⁠ ⁠⁠https://www.facebook.com/HarcourtsAuctions⁠⁠ 🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: ⁠https://www.harcourtsauctions.com⁠ #RethinkRealEstate #realestatepodcast #HarcourtsAuctions #RealEstateMarketing #auction #sales #salesstrategies #Podcast #realestatecoaching #RealEstateMarket #RealEstateTrends #BenBrady

In this highly informative episode of Rethink Real Estate, host Ben Brady is joined by Eric Lofholm, the seasoned Owner, President, and Lead Sales Coach at Eric Lofholm International. Drawing on nearly 30 years of sales experience, including collaboration with renowned motivational speaker Tony Robbins, Eric brings a treasure trove of sales wisdom to the table, especially tailored to the real estate industry. Ben and Eric delve into the nuances of real estate sales, focusing on the challenges and pitfalls that many agents face in the North American market. With Eric's extensive background, which includes conducting over 100,000 cold calls, this episode is rich in practical advice and strategies for avoiding common sales mishaps. The discussion emphasizes the importance of continuous sales improvement, offering listeners a range of actionable tips to refine their sales techniques and achieve greater success in their real estate endeavors. 🎯 Key Episode Highlights: • Expert insights on common real estate sales errors and how to avoid them. • The significance of continuous sales improvement for real estate professionals. • Actionable strategies for enhancing sales acumen in the real estate sector. 👉 Must-Listen for Real Estate Agents: Whether you're just starting out or looking to elevate your sales game, this episode provides valuable guidance from one of the industry's leading sales experts. Be sure to like, subscribe, and share your thoughts or questions about improving sales techniques in the comments section below! 👈 🎥 For more insightful discussions and real estate strategy sessions, check out the Rethink Real Estate playlist: ⁠https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx⁠ 🔗 Connect with Eric Lofholm and Eric Lofholm International: https://www.linkedin.com/in/ericlofholm/ https://www.ericlofholm.com/ https://saleschampion.com/ https://www.linkedin.com/company/eric-lofholm-international/ 🔗 Connect with Ben Brady and Harcourts Auctions: ⁠Facebook: https://www.facebook.com/Benbradyharcourts⁠ ⁠LinkedIn: https://www.linkedin.com/in/ben-brady-0b223517⁠ ⁠Instagram: https://www.instagram.com/harcourtsauctions⁠ ⁠Facebook: https://www.facebook.com/HarcourtsAuctions⁠ 🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com

Today we are joined with Stephen Rhyne, CEO and Founder of ConveYour, to tackle the crucial aspects of 1099-based recruiting, onboarding, and retention within the real estate industry. Stephen brings his extensive expertise to the table, providing valuable strategies for real estate professionals aiming to build a cohesive, efficient, and enduring team. The conversation delves deep into the challenges and opportunities of recruiting team members who align with your real estate business's goals, quickly and effectively onboarding them to minimize downtime, and implementing retention strategies that ensure your team remains stable and productive over time. This episode is a treasure trove of actionable advice for agents and real estate office leaders who are looking to enhance their team dynamics and operational efficiency. 🎯 Key Episode Highlights: • Effective Recruiting: Finding the right fit for your real estate team. • Streamlined Onboarding: Getting new team members up to speed quickly. • Retention Strategies: Keeping your team together and motivated. 👉 Essential Listening for Real Estate Leaders: Whether you're building a new team or looking to strengthen your current lineup, Stephen's insights offer a roadmap to success in the competitive real estate landscape. Be sure to like, subscribe, and share your thoughts or questions about team management in the comments section below! 👈 🎥 For more insightful discussions and real estate strategy sessions, check out the Rethink Real Estate playlist: ⁠https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx⁠ 🔗 Connect with Stephen Rhyne and ConveYour: https://www.linkedin.com/in/stephenrhyne/ https://www.linkedin.com/company/conveyour/ https://conveyour.com/ https://www.youtube.com/@UCKZ04hKPV_DKd6-8HBP55OQ 🔗 Connect with Ben Brady and Harcourts Auctions: ⁠Facebook: https://www.facebook.com/Benbradyharcourts⁠ ⁠LinkedIn: https://www.linkedin.com/in/ben-brady-0b223517⁠ ⁠Instagram: https://www.instagram.com/harcourtsauctions⁠ ⁠Facebook: https://www.facebook.com/HarcourtsAuctions⁠ 🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com

Today we engage in a fascinating discussion with Chris Cochran, the Director of Marketing for Harcourts Auctions, on the cutting-edge advancements in AI technology and its impact on the marketing inside the real estate industry. In this conversation, Ben and Chris focus on three significant areas of Artificial Intelligence—AI text to image, text to video, and text to voice generators—that have seen remarkable advancements and offer promising applications for enhancing the creative and marketing efforts of Realtors. This episode delves into how these AI tools can revolutionize the way Realtors approach marketing, from creating compelling property images and videos to developing engaging voiceovers for listings. Ben and Chris explore the potential of AI to not only streamline these aspects of real estate marketing but also to provide innovative solutions that can save time, reduce costs, and elevate the quality of marketing materials. 🎯 Key Episode Highlights: • AI in Real Estate Marketing: Exploring the latest advancements. • The Power of AI Tools: Text to image, text to video, and text to voice technologies. • Practical Applications: How Realtors can leverage AI for creative marketing solutions. 👉 A Must-Watch for Innovative Realtors: Whether you're looking to enhance your marketing strategy or curious about the latest tech trends in real estate, this episode is packed with insights into the future of real estate marketing. Be sure to like, subscribe, and share your thoughts or questions about AI in real estate in the comments section below! 👈 🎥 For more episodes packed with real estate wisdom and innovative strategies, check out the Rethink Real Estate playlist: ⁠https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx⁠ 🔗 Connect with Ben Brady & Harcourts Auctions: ⁠⁠https://www.facebook.com/Benbradyharcourts⁠⁠ ⁠⁠https://www.linkedin.com/in/ben-brady-0b223517⁠⁠ ⁠⁠https://www.instagram.com/harcourtsauctions⁠⁠ ⁠⁠https://www.facebook.com/HarcourtsAuctions⁠⁠ 🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: ⁠https://www.harcourtsauctions.com⁠ #RethinkRealEstate #realestatepodcast #HarcourtsAuctions #RealEstateMarketing #auction #sales #artificialintelligence #Podcast #realestatecoaching #RealEstateMarket #RealEstateTrends #BenBrady

In an enlightening new episode of Rethink Real Estate, host Ben Brady engages with Chris Bowers, the dynamic Realtor and Team Leader of The Bowers Team powered by eXp Realty. With an 18-year tenure in the competitive Arizona real estate market, Chris shares his evolution from a traditional sales-focused Realtor to a visionary entrepreneur prioritizing profit, sustainability, and work-life balance in his business model. Previously committed to boosting sales units annually through various marketing and lead generation strategies, including popular tools like Zillow, Chris experienced a pivotal moment that reshaped his approach to real estate. This episode delves into Chris's realization that a relentless focus on sales volume was not sustainable and his strategic pivot towards optimizing profits. By streamlining his agent team and refining his business model, Chris dramatically reduced expenses, improved efficiency, and most importantly, achieved the balanced lifestyle he had been seeking. Chris was able to achieve this while still providing a best in class service to his clients. 🎯 Key Episode Highlights: • Chris Bowers' transition from sales volume to profitability focus. • The impact of lead generation costs on real estate business sustainability. • Strategies for building a profitable and balanced real estate team. 👉 Must-Watch for Real Estate Agents Seeking Growth and Balance: This episode is packed with valuable insights, strategies, and actionable advice for realtors looking to transition from high-volume sales to a more profitable, sustainable, and balanced business model. Be sure to like, subscribe, and share your thoughts or questions in the comments section below! 👈 🎥 For more insightful discussions and real estate strategy sessions, check out the Rethink Real Estate playlist: ⁠https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx⁠ 🔗 Connect with Chris Bowers and The Bower Team powered by eXp Realty: https://www.soldbybowers.com/ https://www.instagram.com/chrisbowers_realestate/ https://www.youtube.com/@UCldjVhT93roY83S8ckUJT2g 🔗 Connect with Ben Brady and Harcourts Auctions: ⁠Facebook: https://www.facebook.com/Benbradyharcourts⁠ ⁠LinkedIn: https://www.linkedin.com/in/ben-brady-0b223517⁠ ⁠Instagram: https://www.instagram.com/harcourtsauctions⁠ ⁠Facebook: https://www.facebook.com/HarcourtsAuctions⁠ 🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com #chrisbowers #thebowersteam #exprealty #exprealestate #realestate #rethinkrealestate #realestatepodcast #realestatecoaching #realestateteam #realestatesales #realestateagent #agent #broker #brokerage #benbrady #harcourts #harcourtsauctions

In this critical episode, we delve into a crucial, yet often overlooked, aspect of the sales process - outlining clear next steps in the closing section. This discussion highlights a common pitfall where sales presentations end with vague outcomes, leaving the decision-making power solely in the hands of the prospective client. By establishing specific, actionable next steps, real estate professionals can maintain control over the sales process, ensuring efficiency and clarity for both parties involved. Ben emphasizes the importance of this approach in the fast-paced real estate market, where timing is everything. Setting clear expectations not only streamlines the process but also demonstrates a level of professionalism and attention to detail that sets you apart in the competitive sales landscape. This short episode is packed with strategies, tips, and insights on effectively closing sales by confidently guiding prospects through the next stages of the process. 🎯 Key Episode Highlights: • The Importance of Outlining Next Steps: Taking control of the sales process. • Strategies for Effective Closing: How to ensure clarity and action post-presentation. 👉 Essential Listening for Real Estate Professionals: Whether you're a seasoned agent or new to the field, this episode offers valuable advice on enhancing your sales technique for better outcomes. Be sure to like, subscribe, and share your thoughts or experiences with implementing next steps in the sales process in the comments section below! 👈 🎥 For more episodes packed with real estate wisdom and innovative strategies, check out the Rethink Real Estate playlist: ⁠https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx⁠ 🔗 Connect with Ben Brady & Harcourts Auctions: ⁠⁠https://www.facebook.com/Benbradyharcourts⁠⁠ ⁠⁠https://www.linkedin.com/in/ben-brady-0b223517⁠⁠ ⁠⁠https://www.instagram.com/harcourtsauctions⁠⁠ ⁠⁠https://www.facebook.com/HarcourtsAuctions⁠⁠ 🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: ⁠https://www.harcourtsauctions.com⁠ #RethinkRealEstate #realestatepodcast #HarcourtsAuctions #RealEstateMarketing #auction #sales #salesstrategies #Podcast #realestatecoaching #RealEstateMarket #RealEstateTrends #BenBrady

Today, Ben Brady welcomes Brittini Bowers, Realtor and Team Leader of The Bowers Team powered by eXp Realty. Brittini shares her transformative journey in the real estate industry, detailing her transition from owning an education business to supporting someone else's business and then ultimately leveraging her skills alongside her husband, Chris Bowers, to build a formidable team in the competitive Arizona market. Joining the real estate venture in 2018, Brittini brought fresh insights and strategies that significantly impacted their client experience which in turn drastically changed their business' trajectory. Together, Brittini and Chris evolved from a single-agent operation into a thriving team renowned for their success in sales volume and, more importantly, in increasing their profits. This episode delves into the specific systems and processes implemented by Brittini that catalyzed this remarkable growth and change. 🎯 Key Episode Highlights: • Brittini Bowers' journey into real estate and team building. • The evolution of The Bowers Team: From solo agent to market leaders. • Key systems and processes that propelled their business forward. 👉 Must-Watch for Aspiring Real Estate Teams: Whether you're an individual agent looking to expand or part of a team aiming for greater success, Brittini's story offers invaluable lessons in growth, collaboration, and profitability. Be sure to like, subscribe, and share your thoughts or experiences with team dynamics in the comments section below! 👈 🎥 For more episodes filled with real estate wisdom and transformative stories, check out the Rethink Real Estate playlist: ⁠https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx⁠ 🔗 Connect with Brittini Bowers and The Bower Team powered by eXp Realty: https://www.soldbybowers.com/ https://www.instagram.com/brittini_bowersteam/ https://www.linkedin.com/in/brittini-bowers-93a525134/ 🔗 Connect with Ben Brady and Harcourts Auctions: ⁠Facebook: https://www.facebook.com/Benbradyharcourts⁠ ⁠LinkedIn: https://www.linkedin.com/in/ben-brady-0b223517⁠ ⁠Instagram: https://www.instagram.com/harcourtsauctions⁠ ⁠Facebook: https://www.facebook.com/HarcourtsAuctions⁠ 🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com #brittinibowers #thebowersteam #exprealty #exprealestate #realestate #rethinkrealestate #realestatepodcast #realestatecoaching #realestateteam #realestatesales #realestateagent #agent #broker #brokerage #benbrady #harcourts #harcourtsauctions

Ben Brady delves into a less commonly addressed aspect of sales - the challenge of 'silent objections.' Unlike the typical objections that real estate professionals encounter and navigate through direct communication, silent objections are those unspoken hesitations that clients or buyers may have but choose not to voice. Ben discusses the critical nature of recognizing these silent objections during sales conversations. He emphasizes that, without addressing these hidden concerns, real estate agents might mistakenly believe a meeting went well, missing the underlying doubts that prevent clients from moving forward. This episode offers strategies for real estate professionals to detect silent objections, engage clients in more open conversations, and effectively provide the information and reassurance needed to proceed confidently with their decisions. 🎯 Key Episode Highlights: • Identifying Silent Objections: Learning to read between the lines in client conversations. • Strategy for Engagement: Techniques to encourage clients to open up about their real concerns. • Overcoming Hesitations: How to address and dispel doubts to secure client trust and business. 👉 Essential Listening for Real Estate Agents: Whether you’re new to the industry or looking to refine your sales approach, this episode provides valuable insights into improving client communication and enhancing your success rate. Be sure to like, subscribe, and share your experiences with silent objections in the comments section below! 👈 🎥 For more episodes packed with real estate wisdom and innovative strategies, check out the Rethink Real Estate playlist: ⁠https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx⁠ 🔗 Connect with Ben Brady & Harcourts Auctions: ⁠⁠https://www.facebook.com/Benbradyharcourts⁠⁠ ⁠⁠https://www.linkedin.com/in/ben-brady-0b223517⁠⁠ ⁠⁠https://www.instagram.com/harcourtsauctions⁠⁠ ⁠⁠https://www.facebook.com/HarcourtsAuctions⁠⁠ 🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: ⁠https://www.harcourtsauctions.com⁠ #RethinkRealEstate #auctionstrategy #HarcourtsAuctions #RealEstateMarketing #auction #objections #silentobjections #Podcast #realestatecoaching #RealEstateMarket #RealEstateTrends #BenBrady

Today we are joined by Franco Perez, a visionary in the manufactured home industry and the force behind Franco Mobile Homes and Franco.TV. Franco is on a mission to transform the perception of mobile homes, focusing on high-quality construction, materials, and strategic locations all while maintaining affordability to be a viable option for families looking for a housing solution other than renting. Throughout the conversation, Ben and Franco tackle the stigmas associated with mobile homes and discuss how Franco's approach is not only providing affordable housing solutions but also creating homes and communities where families are proud to live. They explore the ins and outs of building, purchasing, and investing in both individual mobile homes and mobile home parks, highlighting the potential for significant impact in the real estate market. Beautiful insight into just another side of real estate that most people tend to dismiss. 🎯 Key Episode Highlights: • Changing the Stigma: Franco's passion for elevating the status of mobile homes. • Affordable Housing Solutions: How mobile homes can keep families in their desired locations. • Investment Opportunities: The realities of investing in mobile home parks. 👉 A Must-Watch for Real Estate Enthusiasts: Whether you're interested in affordable housing, construction, or real estate investment, this episode offers unique insights into an often-overlooked segment of the market. Be sure to like, subscribe, and share your thoughts or experiences with mobile homes in the comments section below! 👈 🎥 For more episodes filled with innovative real estate strategies and guest insights, check out the Rethink Real Estate playlist: ⁠https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx⁠ 🔗 Connect with Franco Perez, Franco Mobile Homes & Franco.TV: https://www.youtube.com/@UCgQ4otKTfwxGJkUqH-dGEYg https://www.francomobilehomes.com/ https://www.linkedin.com/in/francotv/ https://www.facebook.com/FrancoMobileHomes https://www.instagram.com/sexymobilehomes/ https://www.linkedin.com/company/franco-mobile-homes/ https://www.youtube.com/@UCxs_LvZOr-kQCgruJrUXMPA 🔗 Connect with Ben Brady and Harcourts Auctions: ⁠Facebook: https://www.facebook.com/Benbradyharcourts⁠ ⁠LinkedIn: https://www.linkedin.com/in/ben-brady-0b223517⁠ ⁠Instagram: https://www.instagram.com/harcourtsauctions⁠ ⁠Facebook: https://www.facebook.com/HarcourtsAuctions⁠ 🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com #francoperez #francomobilehomes #francotv #realestate #rethinkrealestate #realtor #agent #broker #mobilehomes #mobilehome #siliconvalley #sanjose #benbrady #harcourts #harcourtsauctions #podcast