

Rethink Real Estate
Harcourts Auctions
Welcome to Rethink Real Estate, a podcast for real estate agents looking to take their business to a new level. On this show, you'll get the latest sales strategies, business insights, and marketing tips to help grow your real estate business. Our expert guests share their insights on everything from negotiations to building a strong personal brand. Whether you're new to the industry or a seasoned pro, there's something for everyone on Rethink Real Estate. Tune in for actionable advice and inspiration to help you succeed in today's world of real estate.
#RethinkRealEstate
#RethinkRealEstate
Episodes
Mentioned books

May 28, 2024 • 33min
Why Auction in Waxahachie? Texas Real Estate Insights from Top Dallas Agent Karen Cuskey-Hartman
In this episode of Rethink Real Estate, host Ben Brady is joined by Karen Cuskey-Hartman, a standout real estate agent from Coldwell Banker in Dallas, Texas. Today, they delve into Karen's decision to utilize the non-distressed luxury auction process for one of the most unique properties on the market. Karen shares her strategic thinking behind choosing the auction route and how it aligns with her commitment to achieving the best outcomes for her clients.
The conversation also covers the dynamics of the Dallas real estate market, with a specific focus on Waxahachie. This specific area is drawing significant interest from buyers, investors, and developers looking to capitalize on its potential. Karen provides invaluable insights into the local market trends and opportunities, making this a must-watch for anyone interested in real estate investment or market dynamics in and around Dallas.
🎯 Key Episode Highlights:
• Karen Cuskey-Hartman's approach to selling unique properties through auctions.
• The benefits of the non-distressed luxury auction process for sellers and buyers.
• An in-depth look at the Dallas real estate market, especially the burgeoning town of Waxahachie.
• Expert insights from one of Dallas's top real estate agents on navigating market opportunities.
👉 Essential Viewing for Real Estate Professionals: Whether you're an agent, investor, or someone curious about the Dallas market, this episode offers a wealth of knowledge on innovative sales strategies and local market trends. Be sure to like, subscribe, and share your thoughts or questions about the real estate market in Dallas and auction processes in the comments section below! 👈
🎥 For more insightful discussions and real estate strategy sessions, check out the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx
🔗 Connect with Karen Cuskey-Hartman at Coldwell Banker:
https://www.coldwellbanker.com/tx/dallas/agents/karen-cuskey/aid-P00200000FSjhazZVgdER98D0ZlxgornyQ02oFPF
https://www.instagram.com/karencuskey/?hl=en
https://www.youtube.com/channel/UCqb-4IhedPWmDj-b3Hr030Q
https://www.facebook.com/HartmanTerilliRealty/
🔗 Check out the Beautiful Waxahachie Dream Home:
https://waxahachiedreamhome.com/
🔗 Connect with Ben Brady and Harcourts Auctions:
Facebook: https://www.facebook.com/Benbradyharcourts
LinkedIn: https://www.linkedin.com/in/ben-brady-0b223517
Instagram: https://www.instagram.com/harcourtsauctions
Facebook: https://www.facebook.com/HarcourtsAuctions
🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com
#RethinkRealEstate #BenBrady #KarenCuskeyHartman #RealEstateAuction #DallasRealEstate #Waxahachie #PropertyInvestment #LuxuryAuctions #MarketInsights #RealEstateSuccess

May 24, 2024 • 37min
How Will the NAR Settlement Change Real Estate? Insight & Foresight with Bob Wolff
In this enlightening episode of Rethink Real Estate, host Ben Brady is joined by Bob Wolff, one of the top real estate agents not only in the nation but globally. The focus of today's discussion is the National Association of Realtors (NAR) lawsuit settlement, a pivotal event with significant implications for real estate professionals everywhere.
Bob brings decades of experience and a deep understanding of the industry's dynamics to the conversation. He shares his perspective on the changes that the settlement will bring to Realtors and the real estate market as a whole. Known for successfully steering his business through numerous industry shifts, Bob's insights into how to adapt and thrive amid these new regulations are invaluable.
🎯 Key Episode Highlights:
• Overview of the NAR lawsuit settlement and its impact on real estate professionals.
• Bob Wolff's expert take on the future of the real estate industry post-settlement.
• Strategies for Realtors to navigate and succeed in a changing regulatory landscape.
• Lessons from Bob’s career on adapting to industry-wide changes.
🎥 For more insightful discussions and real estate strategy sessions, check out the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx
🔗 Connect with Bob Wolff & Harcourts Prime Properties:
https://bobwolff.harcourtsna.com/
https://www.linkedin.com/in/bobwolffharcourts/
https://www.youtube.com/c/BobWolffHarcourts
https://www.instagram.com/bobwolffharcourts/
🔗 Connect with Ben Brady and Harcourts Auctions:
Facebook: https://www.facebook.com/Benbradyharcourts
LinkedIn: https://www.linkedin.com/in/ben-brady-0b223517
Instagram: https://www.instagram.com/harcourtsauctions
Facebook: https://www.facebook.com/HarcourtsAuctions
🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com
#RethinkRealEstate #BenBrady #BobWolff #NARLawsuitSettlement #RealEstateIndustry #RealtorAdaptation #RegulatoryChanges #RealEstateInsights #IndustryExpert #RealEstateTrends

May 20, 2024 • 27min
Leveraging Shorts & Reels as Ads to Grow Your Real Estate Clientele
Join host Ben Brady in this insightful episode of Rethink Real Estate as he sits down with Chris Cochran, Director of Marketing for Harcourts Auctions. In today’s discussion, Ben and Chris explore the recent shift in digital advertising towards more unpolished, organic-looking ads, which are resonating strongly with audiences and driving significant success.
They dive deep into how real estate agents can effectively use shorts and reels to expand their reach and engagement online, putting their brand and name in front of a larger segment of their target audience. This episode provides valuable strategies for agents looking to enhance their digital marketing efforts and capitalize on the trends that are shaping the future of online advertising in the real estate industry.
🎯 Key Episode Highlights:
• The growing trend of unpolished, organic digital ads and why they're successful.
• Practical tips for real estate agents to leverage shorts and reels for branding.
• Insights into how authentic content can increase online engagement and visibility.
• Strategies for targeting and reaching the right audience in the digital space.
👉 Must-Watch for Real Estate Professionals: If you’re looking to modernize your digital marketing strategies and connect more authentically with your audience, this episode is packed with actionable advice. Be sure to like, subscribe, and share your thoughts or experiences with digital advertising in the comments section below! 👈
🎥 For more insightful episodes on real estate strategy and marketing, explore the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx
🔗 Connect with Ben Brady & Harcourts Auctions:
https://www.facebook.com/Benbradyharcourts
https://www.linkedin.com/in/ben-brady-0b223517
https://www.instagram.com/harcourtsauctions
https://www.facebook.com/HarcourtsAuctions
🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: https://www.harcourtsauctions.com
#RethinkRealEstate #ChrisCochran #HarcourtsAuctions #RealEstateMarketing #marketingstrategy #SocialMediaStrategy #Podcasting #BrandBuilding #MarketingSuccess #RealEstateTrends #BenBrady

May 17, 2024 • 34min
Break Free from Zillow Leads: Owning Your Lead Generation System with Eric Preston
In this episode of Rethink Real Estate, host Ben Brady welcomes Eric Preston, a former real estate agent who has transitioned into a skilled digital marketer. Today, they delve into an essential topic for any real estate professional: lead generation. Moving away from the common practice of purchasing leads from platforms like Zillow, Eric advocates for a strategy that empowers agents to generate and own their lead flow.
Throughout the discussion, Eric shares his insights and methods for creating a sustainable lead generation system that doesn't rely on external providers. This approach not only reduces dependency but also enhances the quality and engagement of leads generated. This episode is a must-listen for agents eager to take control of their marketing and lead generation efforts, offering practical advice and innovative strategies to boost their business.
🎯 Key Episode Highlights:
• Eric Preston's journey from real estate agent to digital marketing expert.
• The drawbacks of 'renting leads' and the benefits of generating your own.
• Practical strategies for building and owning your lead generation process.
• Tips for using digital marketing tools to enhance lead quality and engagement.
👉 Essential Listening for Real Estate Professionals: If you're looking to break free from the cycle of buying leads and want to establish a robust, self-sustaining lead generation system, this episode provides the roadmap. Be sure to like, subscribe, and share your thoughts or questions about lead generation in real estate in the comments section below! 👈
🎥 For more insightful discussions and real estate strategy sessions, check out the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx
🔗 Connect with Eric Preston and Agent Launch:
https://agentlaunch.com/
https://www.linkedin.com/in/ericbpreston/
https://www.youtube.com/@UC9a86UQjBgkVYBlHFLmm12A
https://ericbpreston.com/
https://www.facebook.com/ericbryanpreston/
🔗 Connect with Ben Brady and Harcourts Auctions:
Facebook: https://www.facebook.com/Benbradyharcourts
LinkedIn: https://www.linkedin.com/in/ben-brady-0b223517
Instagram: https://www.instagram.com/harcourtsauctions
Facebook: https://www.facebook.com/HarcourtsAuctions
🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com
#ericpreston #realestatepodcast #rethinkrealestate #realtor #agent #marketing #zillowleads #benbrady #harcourtsauctions #agentlaunch

May 13, 2024 • 36min
How to Capture 200 Leads with One Brilliant Listing Marketing Campaign with Rachael Ashley
This exciting episode of Rethink Real Estate Ben Brady sits down with Rachael Ashley, a fast-rising star in the Orange County real estate scene from Harcourts Prime Properties - Monarch Beach. Rachael has quickly built a formidable repeat and referral business, and today's discussion focuses on her highly successful marketing campaign for a recent property sale in Laguna Hills.
Rachael utilized Harcourts' non-distressed auction process to not only discover the true market value of a very unique property but also to significantly expand her client database. She successfully drew nearly 200 interested groups to the property, many of whom were not actively represented by an agent. Ultimately, 10 of the 25 registered buyers on auction day were ultimately represented by Rachael herself.
This is a must-listen episode as Rachael shares the strategies that helped her turn these leads into potential future business, providing valuable insights for any agent looking to enhance their marketing tactics and grow their client base.
🎯 Key Episode Highlights:
• Rachael Ashley's journey to building a successful repeat and referral business.
• Details of a standout listing marketing campaign that drew nearly 200 groups.
• How to use property viewings to expand your client database effectively.
• Tips on leveraging unique marketing opportunities within the real estate market.
👉 Essential Listening for Real Estate Professionals: Whether you're new to the industry or an experienced agent, this episode offers practical advice on using innovative marketing strategies to boost your business. Be sure to like, subscribe, and share your thoughts or experiences with real estate marketing in the comments section below! 👈
🎥 For more insightful discussions and real estate strategy sessions, check out the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx
🔗 Connect with Rachael Ashley & Harcourts Prime Properties:
https://www.harcourtsprime.com/agents/Rachael-Ashley
https://www.instagram.com/rachaelashleyrealestate
https://www.linkedin.com/in/rachael-ashley
https://www.facebook.com/RahaelAshleyHarcourtsPrimeProperties/
🔗 Connect with Ben Brady and Harcourts Auctions:
Facebook: https://www.facebook.com/Benbradyharcourts
LinkedIn: https://www.linkedin.com/in/ben-brady-0b223517
Instagram: https://www.instagram.com/harcourtsauctions
Facebook: https://www.facebook.com/HarcourtsAuctions
🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com
#RethinkRealEstate #BenBrady #RachaelAshley #RealEstateMarketing #ClientDatabase #PropertyAuction #MarketingSuccess #RealEstateTips #LeadGeneration #ClientAcquisition

May 10, 2024 • 36min
Breaking into a New Market: Insights of a Coast-to-Coast Relocation Journey with Tara Morawski
Ben Brady sits down with Tara Morawski, the Broker and Owner of Harcourts Carolinas, to explore her incredible journey of relocating her real estate business from Orange County, California, to the East Coast of the United States in Columbia, South Carolina. Tara's story is a testament to the power of prioritizing family and personal needs, even if it means leaving behind a successful real estate network to start fresh in a new market.
Tara shares invaluable tips and insights on how she managed to cultivate a thriving real estate business despite the challenges of moving to an unfamiliar area where her network was virtually non-existent. Her approach to presenting herself as a seasoned agent in a new market is filled with practical advice for anyone looking to expand their business or make a significant move across the country.
🎯 Key Episode Highlights:
• Tara Morawski's journey from California to Columbia, South Carolina and the challenges of starting fresh.
• Strategies for seasoned agents to present themselves in new markets.
• The importance of prioritizing personal needs and family when making big career moves.
• Tips for expanding into new markets, whether down the road or across the country.
👉 Must-Watch for Real Estate Professionals: Whether you're looking to branch into a neighboring market or considering a cross-country move, Tara's experience offers a blueprint for success. Be sure to like, subscribe, and share your thoughts or questions about relocating your real estate business in the comments section below! 👈
🎥 For more insightful discussions and real estate strategy sessions, check out the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx
🔗 Connect with Tara Morawski & Harcourts Carolinas:
https://www.harcourtsna.com/offices/Carolinas
https://www.facebook.com/profile.php?id=100048482391305
https://www.linkedin.com/in/tara-morawski-8959871b/
https://www.youtube.com/channel/UCiJQ_Eswx87N3U5J6uhORiQ
https://www.instagram.com/harcourtscarolinas/
🔗 Connect with Ben Brady and Harcourts Auctions:
Facebook: https://www.facebook.com/Benbradyharcourts
LinkedIn: https://www.linkedin.com/in/ben-brady-0b223517
Instagram: https://www.instagram.com/harcourtsauctions
Facebook: https://www.facebook.com/HarcourtsAuctions
🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com
#RethinkRealEstate #BenBrady #TaraMorawski #RealEstateRelocation #BuildingANewNetwork #StartingFresh #HarcourtsCarolinas #RealEstateJourney #FamilyFirst #RealEstateSuccess

May 6, 2024 • 10min
Unlocking Repeat and Referral Business Opportunities After NAR Settlement with Ben Brady
In this episode of Rethink Real Estate, host Ben Brady dives into a topic that's more relevant than ever: building a robust repeat and referral business in light of the recent National Association of Realtors (NAR) buyer side commission lawsuit settlement. With many agents seeking to avoid the daily grind of cold prospecting, Ben explores the opportunity that lies in maintaining relationships with past buyers and effectively capturing unrepresented buyers.
Drawing from his extensive experience in the Australian market, where buyer representation is less common, Ben shares strategies that agents can implement to position themselves for future business. With the average homeowner in North America staying in their property for roughly five years, agents can significantly grow their future pipeline by nurturing current buyer relationships. This episode is packed with actionable insights on how agents can build their referral network and secure a steady stream of business down the line.
🎯 Key Episode Highlights:
• The impact of the NAR lawsuit settlement on buyer side representation.
• Strategies for keeping in contact with buyers post-transaction.
• Effective ways to capture unrepresented buyers for future business.
• How nurturing buyer relationships can lead to a strong pipeline in five years.
👉 Essential Listening for Real Estate Agents: Whether you're new to the industry or looking to refine your approach, this episode provides a blueprint for developing long-term success through repeat and referral business. Be sure to like, subscribe, and share your thoughts or questions about the NAR lawsuit and building a future pipeline in the comments section below! 👈
🎥 For more episodes packed with real estate wisdom and innovative strategies, check out the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx
🔗 Connect with Ben Brady & Harcourts Auctions:
https://www.harcourtsauctions.com
https://www.facebook.com/Benbradyharcourts
https://www.linkedin.com/in/ben-brady-0b223517
https://www.instagram.com/harcourtsauctions
https://www.facebook.com/HarcourtsAuctions
🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: https://www.harcourtsauctions.com
#RethinkRealEstate #BenBrady #NARLawsuitSettlement #CommissionStructures #RealEstateBusiness #LegalChanges #ClientInterest #RealEstateAdvice #AgentGuidance #RealEstateTrends

May 3, 2024 • 41min
How to Protect Your Real Estate Investments from Common Damages with Lyle Donan
In this informative episode of Rethink Real Estate as he sits down with Lyle Donan, a prominent figure in the InsurTech and PropTech industries. Lyle has been instrumental in founding and co-founding several businesses that focus on investigating damage, understanding risk, and innovating property insurance workflows across North America.
In this discussion, Ben and Lyle explore the common causes of property damage in the North American real estate market and provide essential insights on how agents and investors can better prepare their clients to handle these issues. Whether you’re dealing with routine maintenance or unforeseen disasters, this episode offers valuable advice on managing property risks effectively.
🎯 Key Episode Highlights:
• Overview of the most common types of property damage in North America.
• Strategies for real estate professionals to prepare and protect their clients from potential damages.
• Insights into the evolving field of property insurance and risk assessment.
• Practical advice for handling insurance claims and mitigating risks in real estate.
👉 Essential Listening for Real Estate Professionals and Investors: If you're involved in real estate or property management, this episode is a must-watch. Gain crucial knowledge on protecting investments and ensuring client satisfaction. Be sure to like, subscribe, and share your thoughts or experiences with property damage and insurance in the comments section below! 👈
🎥 For more insightful discussions and real estate strategy sessions, check out the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx
🔗 Connect with Lyle Donan & Room and Pillar:
https://www.roomandpillar.com/
https://www.linkedin.com/in/lyledonan/
🔗 Connect with Ben Brady and Harcourts Auctions:
Facebook: https://www.facebook.com/Benbradyharcourts
LinkedIn: https://www.linkedin.com/in/ben-brady-0b223517
Instagram: https://www.instagram.com/harcourtsauctions
Facebook: https://www.facebook.com/HarcourtsAuctions
🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com
#RethinkRealEstate #BenBrady #LyleDonan #PropertyDamage #RealEstateInsurance #RiskManagement #PropertyClaims #InvestorAdvice #RealEstateTips #InsurTech #PropTech

Apr 29, 2024 • 15min
NAR Lawsuit Settlement Impact: How to Discuss Commissions Post-NAR Changes
In this pivotal episode of Rethink Real Estate, host Ben Brady addresses the recent settlement of the National Association of Realtors (NAR) lawsuit, focusing on the critical subject of commission structures in listing presentations. With the landscape of real estate rapidly evolving in light of legal developments, Ben provides valuable insights into how agents can adapt their approach to presenting commission structures, not only to protect the transaction but to demonstrate their commitment to their sellers' best interests.
This episode is an essential listen for real estate professionals seeking to navigate the complexities introduced by the NAR lawsuit settlement. Ben Brady discusses practical strategies and theories on adjusting business practices in response to the evolving legal and regulatory environment. Whether you're an experienced agent or new to the industry, this episode offers guidance on ensuring compliance while prioritizing the needs of your clients.
🎯 Key Episode Highlights:
• Overview of the NAR lawsuit settlement and its implications for real estate agents.
• Best practices for presenting commission structures in a transparent and client-focused manner.
• Strategies for adapting real estate business practices in light of recent legal developments.
• The importance of demonstrating a commitment to the seller's best interest throughout the transaction process.
👉 Must-Watch for Real Estate Professionals: This episode is packed with critical information and advice for agents looking to stay ahead of legal changes and maintain the trust of their clients. Be sure to like, subscribe, and share your thoughts or questions about the NAR lawsuit settlement and commission structures in the comments section below! 👈
🎥 Enjoy all your favorite Rethink Real Estate episodes over on YouTube! Join the community and start watching today: https://www.youtube.com/channel/UCzzneEMAHR8WOAzz9lUDzFQ?sub_confirmation=1
🔗 Connect with Ben Brady & Harcourts Auctions:
https://www.harcourtsauctions.com
https://www.facebook.com/Benbradyharcourts
https://www.linkedin.com/in/ben-brady-0b223517
https://www.instagram.com/harcourtsauctions
https://www.facebook.com/HarcourtsAuctions
🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: https://www.harcourtsauctions.com
#RethinkRealEstate #BenBrady #NARLawsuitSettlement #CommissionStructures #RealEstateBusiness #LegalChanges #ClientInterest #RealEstateAdvice #AgentGuidance #RealEstateTrends

Apr 26, 2024 • 42min
Playground of the Wealthy: 42 Years of Industrial Real Estate Wisdom with Joel Friedland
In this fascinating episode of Rethink Real Estate, host Ben Brady welcomes Joel Friedland, a veteran with over four decades of experience in the industrial real estate sector. Joel, who co-founded Epic/Savage Realty Partners and later started Brit Properties, shares his comprehensive insights into what he calls "The Playground for the Wealthy" - the industrial real estate market.
Joel discusses the intricacies and unique opportunities within industrial real estate, contrasting it with the residential market to highlight how it operates under a different set of rules and potentials for growth. Whether you're a seasoned investor or new to the world of real estate, Joel's perspective offers a rare glimpse into an often-overlooked sector that has been pivotal for many high-net-worth individuals and companies.
🎯 Key Episode Highlights:
• Joel Friedland's journey and achievements in industrial real estate.
• An overview of industrial real estate as a unique investment opportunity.
• The differences and advantages of industrial vs. residential real estate.
• Insights into navigating the industrial real estate market for aspiring investors.
👉 Must-Listen for Real Estate Enthusiasts and Investors: This episode is a treasure trove of knowledge for anyone interested in diversifying their real estate portfolio or understanding more about the lucrative world of industrial properties. Be sure to like, subscribe, and share your thoughts or questions about industrial real estate in the comments section below! 👈
🎥 Enjoy all your favorite Rethink Real Estate episodes over on YouTube! Join the community and start watching today: https://www.youtube.com/channel/UCzzneEMAHR8WOAzz9lUDzFQ?sub_confirmation=
🔗 Connect with Joel Friedland & Brit Properties:
https://britproperties.com/
https://www.facebook.com/people/Brit-Properties/100064703481200/
https://www.instagram.com/investingwithjoel/
https://www.linkedin.com/company/brit-properties/
https://www.linkedin.com/in/joel-friedland-sior-5508a791/
🔗 Connect with Ben Brady and Harcourts Auctions:
Facebook: https://www.facebook.com/Benbradyharcourts
LinkedIn: https://www.linkedin.com/in/ben-brady-0b223517
Instagram: https://www.instagram.com/harcourtsauctions
Facebook: https://www.facebook.com/HarcourtsAuctions
🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com
#industrialrealestate #industrialproperty #commercialrealestate #realestatepodcast #realestatecoaching #realestatecoach #rethinkrealestate #realestateinvestor #realestateinvesting #joelfriedland #benbrady #rethinkrealestate #realtor