Real Estate Digital Marketing: Growing Dominance of Social Media Over Traditional Search Engines

In this thought-provoking episode of Rethink Real Estate, host Ben Brady is joined by Chris Cochran, Director of Marketing for Harcourts Auctions, to delve into a recent Forbes article that explores the evolving landscape of internet and social media usage across different generations. The article, which can be found below, provides a comprehensive breakdown of how each generation is uniquely interacting with the digital world and how they are searching for local services online. https://www.forbes.com/advisor/business/software/social-media-new-google/ Ben and Chris discuss key takeaways from the article, including the preferred social media platforms and devices of various age groups, and the implications these preferences have for real estate professionals aiming to effectively target their marketing efforts. This episode is packed with actionable insights on tailoring content and outreach strategies to meet the needs and behaviors of different demographic segments. 🎯 Key Episode Highlights: Detailed analysis of generational trends in internet and social media usage. Discussion on the best social media platforms for targeting specific age groups. Strategies for real estate agents to optimize their digital marketing efforts based on these trends. Insights into device preference and how it affects content consumption and engagement. 👉 Essential Listening for Marketing-Savvy Real Estate Professionals: If you’re looking to enhance your online presence and connect more effectively with your audience, this episode offers valuable guidance on adapting your strategies to align with generational preferences. Be sure to like, subscribe, and comment with your thoughts or additional strategies in the comments section below! 👈 🎥 For more insightful episodes on real estate strategy and marketing, explore the Rethink Real Estate playlist: https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx 🔗 Connect with Ben Brady & Harcourts Auctions: ⁠⁠https://www.facebook.com/Benbradyharcourts⁠⁠ ⁠⁠https://www.linkedin.com/in/ben-brady-0b223517⁠⁠ ⁠⁠https://www.instagram.com/harcourtsauctions⁠⁠ ⁠⁠https://www.facebook.com/HarcourtsAuctions⁠⁠ 🌐 For more innovative strategies and industry revelations, visit Harcourts Auctions: ⁠https://www.harcourtsauctions.com⁠ #RethinkRealEstate #BenBrady #ChrisCochran #ForbesArticle #SocialMediaTrends #GenerationalMarketing #DigitalMarketing #RealEstateMarketing #TargetDemographics #MarketingStrategies