Effective Use of Data: Navigating Meta’s Advertising Shifts for Real Estate Agents

Join host Ben Brady and Chris Cochran, Marketing Director of Harcourts Auctions, in this episode of Rethink Real Estate as they explore the crucial role of data in today’s targeted marketing landscape. This discussion delves into the strategies for acquiring and utilizing data to effectively target prospective clients through platforms like Meta (Facebook and Instagram) and how these strategies have evolved for real estate professionals. Chris shares insights on the dynamic changes in digital advertising, providing real estate agents with the knowledge they need to adapt and thrive in the digital age. This episode is a must-listen for any real estate professional eager to enhance their online marketing efforts, capture more leads, and nurture them through the sales funnel using sophisticated data-driven approaches. 🎯 Key Episode Highlights: • The importance of data in crafting targeted marketing campaigns. • Techniques for gathering and leveraging client data effectively. • Changes in Meta’s advertising platform and what that means for real estate marketing. • Tips for real estate agents to adapt and succeed in digital marketing. 👉 Essential Viewing for Real Estate Professionals: If you’re looking to improve your digital marketing skills and understand how to better target your advertising efforts, this episode offers a wealth of practical advice. Be sure to like, subscribe, and share your thoughts or questions about using data in real estate marketing in the comments section below! 👈 🎥 For more insightful discussions and real estate strategy sessions, check out the Rethink Real Estate playlist: ⁠https://www.youtube.com/playlist?list=PLynsSXgbRaMs-snZG6CHzX1Mxiyy9toMx⁠ 🔗 Connect with Ben Brady and Harcourts Auctions: ⁠Facebook: https://www.facebook.com/Benbradyharcourts⁠ ⁠LinkedIn: https://www.linkedin.com/in/ben-brady-0b223517⁠ ⁠Instagram: https://www.instagram.com/harcourtsauctions⁠ ⁠Facebook: https://www.facebook.com/HarcourtsAuctions⁠ 🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com #digitalmarketing #realestate #realtor #agent #brokerage #rethinkrealestate #realestateagent