Throughout the year we host around 50 episodes to introduce you to an app marketing technique, explain how app subscriptions work, dive into app monetization strategy building, to share tips and tricks for app marketing on holidays, and much more. But at the beginning of the year, we get together with people from Data.Ai (formerly known as App Annie) to give you a bird-view perspective on the app industry and provide a recap for the previous year. Now, Data.Ai commissions the State of Mobile annual report, which is about 100 pages, in this episode, we will cover with Lexi only its macro mobile trends, you can find the link below to read the entire report yourself. Today’s Topics Include: The app industry in 2022 vs. 2021 - a brief look Time spent on mobile in 2022 Top mobile markets Downloads, Consumer Spent, and Time-wise Money spent on mobile ads in 2022 Top 3 app categories Downloads, Consumer Spent, and Time-wise Money spent on mobile games and apps in 2022 Growing app categories in 2022 The last year Gen Z app preferences What people searched on the app stores Links and Resources: Lexi Sydow on LinkedIn Data.ai State of Mobile 2023 report Business Of Apps - connecting the app industry Quotes from Lexi Sydow: "We saw record app downloads, 255 billion new app downloads, so a lot of user acquisition happening, up 11% year-over-year.” “On a per user basis, that's where it's really interesting. Globally, among the Top 10 mobile markets, we saw 5 hours per day spent on average person per device." “Within the download space we saw a lot of more utilitarian, sort of  tools and anti-virus apps, productivity tools, VPN and downloaders." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

One of the biggest causes of our fears and worries is uncertainty. Ask any app marketer “What’s on your mind more than anything else?” and chances are you will hear something like “how well do I know what are the channels that bring me most of my app users today?” App attribution is important like never before, I know it may sound like a cliche but it’s true. In this episode, we have Mateusz talk about the future of attribution - where we stand today and where we are going to. Today’s Topics Include: The state of mobile marketing today The most popular app user journeys today What's new for the cross promotion What's new for the organic user acquisition Connected TV mobile attribution What Mateusz would like to change about the app industry Android or iOS? Mateusz's first mobile phone Leaving his smartphone at home, what features would Mateusz miss most? What features Mateusz would like to see added to his smartphone? Links and Resources: Mateusz Bochenczak on LinkedIn AppsFlyer Business Of Apps - connecting the app industry Quotes from Mateusz Bochenczak: “A lot has changed since 2007, the competition grew. It's not that featuring on any of the apps stores will guarantee you a success. Depending on the genre and category you're operating, you need to try to, first of all, to be open to testing of different ways of acquiring those users, but we definitely see the surge of  user journeys like, for example, web-to-app - trying to get the users into the mobile app." “We see a big surge of things like Influnecer marketing, referrals, user intives..." “Interesting enough, just for the second half of this year we saw an increase of more than 20% of clicks and installs when it comes the Connected TV to mobile app experiences. " Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

When you think about the Internet, what words come to your mind? Essential, cross-cultural, crucial for governance, and the word free would pop up as well. Yes - we pay for many online services, these days primarily for subscriptions, and mobile apps are a huge part of that. But on the other hand - there is a free part of the Internet. But what do we mean it’s free? How do you monetize a free mobile app? There is a number of business models to do that but how do you decide on what model to apply to your free app? In this episode, Andriy will tell about how to create the best monetization strategy for your free apps. Today’s Topics Include: The landscape of app business models Building an effective app monetization strategy mindset Popular free apps monetization strategy examples Free app monetization strategy - iOS vs. Android Mobile games and non-games - which ones it's easier to monetize What Andriy would like to change about the app industry Android or iOS? Andriy's first mobile phone Leaving his smartphone at home, what features would Andriy miss most? What features Andriy would like to see added to his smartphone? Links and Resources: Andriy Sambir on LinkedIn LinkUp Studio Business Of Apps - connecting the app industry Quotes from Andriy Sambir: “However, in a case when we look at the application development from an owner standpoint of view and somebody who wants to make money on that, you actually have 9 different ways of getting money out of your app." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Today I’d like to continue the Influencer marketing theme, covering with Marion running an Influencer marketing campaign. Now previously on this podcast, we covered this topic conceptually multiple times, and I bet you read about its pros and cons on blogs, watched presentations, etc but this time I want to focus specifically on launching your own campaign, I want to give you an example of how it should be done so you can avoid costly mistakes. Today’s Topics Include: What social media platforms does Marion suggest to run ad campaigns for mobile apps? Strategies for social media platforms that are efficient for app marketing today Social media marketing campaign testing strategies Strategies to mitigate issues that may arise with social media campaigns What Influencers are capable to deliver for a mobile app ad campaign Takeaways A single thing Marion would really like to change about Influencer marketing Android or iOS? Marion's first mobile phone Leaving her smartphone at home, what features would Marion miss most? What features Marion would like to see added to her smartphone? Links and Resources: Marion Balinoff on LinkedIn Marion Balinoff Consulting Business Of Apps - connecting the app industry Quotes from Marion Balinoff: “It starts with understanding the audience that we want to target like with any other acquisition channel. We need to understand where the audience is." “In TikTok you can place the link that it's going to be only in the bio of the influencer, hence you aren't going to get a lot of trackable traffic. On YouTube, on the contrary, you have the link that is directly in the video description, it's right below the content and it's going to be much more accessible " “...that means you need to increase the Conversion Rate. To do so you can have, for example, gift code links that will grant your audience some free goodies.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

We’ve just passed the holiday season, perhaps some people are still under the impression from the gifts that they got this Christmas. Hence my question - how do you decide what to buy? Of course, your mental journey of making a decision probably starts with “what does she or her like?”, “what does she or he need?” - totally fair. But how do you decide what brand to buy from? Can’t say definitely about you but for many people, the decisive factor is an influencer she or he trusts. Yes, you’ve guessed it - today we have Jennifer on the show to talk about Influencer marketing. Today’s Topics Include: What is Influencer marketing What influencer marketing techniques were effective in 2022 and what weren't Examples of recent influencer marketing campaigns for mobile apps What to expect this year A single thing Jennifer would really like to change about Influencer marketing Android or iOS? Jen's first mobile phone Leaving her smartphone at home, what features would Jen miss most? What features Jen would like to see added to her smartphone? Links and Resources: Jennifer Sudo on LinkedIn M&C Saatchi Performance Business Of Apps - connecting the app industry Quotes from Jennifer Sudo: “Don't just partner with influencers who you think is your target audience, try to deviate outside of that pool" “The genius of the platform [Tiktok] is that there is two different feeds. One of them is for people you actually follow, and the other is For You page." “Will probably gonna see more advertisers using them [influencers] as the force for creative production. Not just using influencers but content creators at large to create assets.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

This is the first episode we record in 2023, so Happy New Year everybody! It was another turbulent one, to put it mildly, and so let’s talk about something light - like games. Specifically mobile games. To be very specific - gaming apps marketing. People turn to games during holidays as one of the best ways to give their minds a bit of a break and in fact, this is what they tend to do when they commute, sit in an airport and wait for their flight, and on and on. But given the time constraints and the typical mindset people have in those situations, it’s usually about casual gaming. In a contract, today we want to talk with Kate about marketing for hardcore and mid-core gaming apps, which time-wise have different flavors. Today’s Topics Include: Kate spent the last decade between a global media agency, online audio & video media, mobile advertising, and top app re-engagement platform Hardcore and mid-core mobile games definition Audience segmentation Monetization strategy Hardcore and mid-core KPIs to focus on Takeaways Android or iOS? iOS Kate's  first mobile phone Leaving her smartphone at home, what features would Kate miss most? What features Kate would like to see added to her smartphone? Links and Resources: Kate Lovejoy on LinkedIn Adikteev Business Of Apps - connecting the app industry Quotes from Kate Lovejoy: “Retargeting can help throughout the funnel but really what you want to focus on, primarily and first off, is on targeting your payers.” “Absolutely and what's who we recommend to go after.  The first strategy I was describing is about creating whales - getting more users to exhibit whale behavior." “I think what's really most important, when you start out with re-targeting is your foundation. So, who you are targeting, and how you're going to measure the results.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Apple launched subscriptions on the app store back in February 2011. Today, when you think about what apps are powered by this business model, it’s obvious that it’s way more than paying to stream media content on a monthly basis. It’s about gaming, fitness & health, photography, education, and much more. The reason why Apple introduced this model was to give app developers a new way to generate revenue. Its introduction took place right after Apple launched The Daily app for News Corp and they saw an opportunity for all app developers on the platform to make money in this new way. Btw, the idea with The Daily app didn’t go very well but App Subscriptions stayed and thrive today. It made absolute sense to give developers an alternative to solely being focused on acquiring more and more users for the apps to power their business. So now they could financially support their app business on a monthly basis with existing customers and be more financially secure to grow their apps’ user base. Today, we’re talking with Jeff about how to sustain your app subscription business, by improving your app subscription funnels. Today’s Topics Include: Jeff's path is from being one of the first 500 beta testers for iOS 2 back in the day to running Purchasely - a no-code paywall builder for in-app subscription maximization App Subscription Funnel definition Introduction of the app's users to a paywall Trials in mobile apps App users' retention One thing Jeff would like to change about app marketing Android or iOS? iOS Jeff's  first mobile phone was Alcatel What features would Jeff miss most? The Weather app rain notifications What’s missing from mobile app technology? Even better, a more flexible iOS Focus mode feature Links and Resources: Jeff Grang on LinkedIn Purchasely Business Of Apps - connecting the app industry Quotes from Jeff Grang: “I really like to say that subscription starts even before the paywall, it's when you're on the app's page on the app store.” “It's very important that from the first paywall that you will be showing to your customers to raise their awareness on your business model and to explain your value." “You can also choose to toggle on and off that trial period or offer trial only in some cases so that you create that fear of missing out.” Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

In every technology, and mobile is not exception, there are transitional moments when a new tech comes in that drastically change the game. For mobile Augmented Reality is that technology and by now it is way more than Pokemon GO - admit when you’ve heard the term, it was what popped up in your mind. Today AR is about education, shopping, navigation and more. To me the best application for Augmented Reality so far is what Google Translate AR does - when you can just point your phone somewhere on a subway station in China and quickly figure out where you should go or why the train is not on schedule. But today Doddz will tell us about the AR potential for digital advertising and app marketing in particular. Today’s Topics Include: Dodds's path - an artist becomes a top Augmented Reality visual designer What is actually Augmented Reality How does the cutting edge of AR in digital advertising look like How does Augmented Reality work for a mobile app marketing AR vs VR and Meta What Doddz would like to change in AR today? Android or iOS? iOS all the way Doddz’s  first mobile phone was a Samsung D500 What features would Dodds's miss most? Notes-taking apps – can’t live without it. What’s missing from mobile app technology? Better battery life and creating AR experience with iPhone's camera on-the-go Links and Resources: Doddz on LinkedIn Dodds's website Business Of Apps - connecting the app industry Quotes from Doddz: “AR is the ability to add a digital layer on what is a physical environment in real time” “One of the stats digital marketing agencies love is the dwell time. For social media an average time on digital content these days isless than a second. The average time on Meta effect of Facebook and Instagram is 75 seconds. " “I think there are need to be a point where the experiences [AR experiences], the use cases for wearing headsets are better than whatever we're doing at the moment." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Something tells me that among people who listen to this show there are some who do remember how a dial-up modem should sound like when you’re connecting to the Internet. These people witnessed the fight for dominance between the Internet Explorer browser from Microsoft and the one from the Mozilla Foundation. Now, I’m not sure people are that familiar with terminology like Web 1.0, Web 2.0, Web 3.0, let alone with Web3 Ads. But today we have Andre to introduce us to web3 advertising. Today’s Topics Include: the current state of the in-app advertising what is web 3.0 what is web3 advertising what's coming for web3 ads What bugs Andre about the app industry Links and Resources: Andre Kempe on LinkedIn Admiral Media Business Of Apps - connecting the app industry Quotes from Andre Kempe: “On the mobile phone our behavior very often changes, we do the same things (as on a desktop), emails - what not but we start using games, we start using social media, we surf on Twitter to check what Elon does lately.” “Web 1.o was when big media companies were showing us something, web 2. 0 enabled us basically starting to create content, become part of the Internet, start blogging, becoming an influencer, Web 3 is an enhancement of that - it enables creators to start monetizing and control licensing." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Head of Monetization at baz SuperApp, Alexander Guerra, shares a 7-step strategy for profitable growth in subscription apps. He discusses challenges app marketers face, importance of validation, pricing structures, experimentation, and feedback loops. Topics include app industry bugbears, Android vs. iOS preference, and favorite features like communication apps.