Business of Apps Podcast #11: App UA and retention via geo-localized ads with Marco Scabioli, Mobile Marketing Manager at FlixBus Munich
Today the very next goal on every app marketer’s agenda, after acquiring app users, – to retain them. According to multiple sources, the app industry 90 days retention rate varies from 32% to 4% percent, meaning, within three month period, at least every third app user stops using the app.
In this episode, we talk with Marco about how to retain app users using geo-localized ads.
Today’s Topics Include:💡 What are hyper-localized ad campaigns?
🇬🇧 A smart strategy to localize paid and non-paid ads
💪 Retention Rate: Rely on data and customized communication through the customer journey
💰Ad Spend: Budget for beta testing to create efficient, elastic, and incremental campaigns
💡Ad Creatives: Effective campaigns rely on workarounds, channels, and feedback
🤝 Media Buying: Streamline the process by screening partners/networks and creating backlog
Links and Resources: Quotes by Marco Scabioli:“Our aim is, actually, change the way most people travel.”
“I know how important it is for a solid marketing department to be interconnected to share knowledge and best practices that can be useful across different channels.”
“Hyper-localized ads are a solution that we came up with to match the right products with the right people.”
“Learn how different campaigns react to different spending budgets.”
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