Business of Apps Podcast #149: Mobile Growth Acceleration: from 0 to 300k users in a year with Yoann Pavy, CMO at Nude
Jun 5, 2023
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Yoann's Career Journey
- Yoann Pavy switched from engineering and sales in space tech to digital marketing and fintech apps.
- His journey involved working in food delivery, fashion marketplace apps, and finally fintech with Nude.
Power of a Clear Single Goal
- Focusing on one clear goal made Nude's marketing easier and set it apart from other multi-product savings apps.
- The brand's lifestyle feel and soft colors attracted users by emphasizing the savings journey, not just money.
Accelerate Growth with Virality
- Build features that encourage virality and word of mouth by allowing users to collaborate and share within their networks.
- Examples include dual savings views, easy gifting without banking details, and lottery-style referral incentives.