When you are looking for a new car to buy, chances are you may check how long it takes for your future ride to accelerate from 0 to 60 miles per hour (for non-American listeners I mean 100 km/hour). Obviously you, as an app marketer, don’t accelerate apps in space, you accelerate their growth in time.

Today, I have Yoann to tell you a story of what it took for him and his team to acquire 300k users for their fintech app Nude during the first year on the market.

Today’s Topics Include:

• Digital marketing starting point - places to discover the app
• How word of mouth took off for the app
• Nude paid advertising strategy
• How does the newsletter marketing channel work for the app?
• What Yoann would like to change in mobile marketing the most
• Android or iOS?
• Laricea's first mobile phone
• Leaving his smartphone at home, what features would Yoann miss most?
• What features Yoann would like to see added to his smartphone?

Links and Resources:

• Yoann Pavy on LinkedIn
• Nude
• Business Of Apps - connecting the app industry

Quotes from Yoann Pavy:

“We wanted to be really transparent with our customers - no jargon, very easy-going voice, we are not hiding the fig leaves."

“We came on the market differentiated with a single goal which made our job in marketing with my team a lot easier."

"We got focused really early on how could we accelerate its virality and word of mouth through our product."

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