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#149: Mobile Growth Acceleration: from 0 to 300k users in a year with Yoann Pavy, CMO at Nude
Business of Apps Podcast
How DeepUp Made Money in the Fintech Market
DeepUp has one of the smallest budget in the fintech market in the UK. We went and worked with creators pretty straight away pretty early on, managed to get those channels very, very cheap for us. And having those viral feature afterwards within the app really made, you know, end-to-end paid plus product combined work very well. Like the virality kicked off as we got more people through the door with very effective ads. So yeah, I hope to answer your question though. It's all good.
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