Business of Apps Podcast

ChatGPT from OpenAI, Bard from Google, Llama from Meta, and a decent number of smaller players are firing on all cylinders to power the Generative AI revolution that took off late last year. Of course, for folks who had been watching the AI space, it was not a surprise but for the rest of us - it was. Generative AI based on Large Language Models is changing the business landscape. Today, we want to talk about its impact on mobile ad campaigns. Today’s Topics Include: Levi Matkins's background Levi's take on ChatGPT The impact of ChatGPT on mobile ad creatives production Generative AI impact on programmatic bidding The impact of Generative AI on mobile ad campaigns analytics Can Generative AI impact programmatic ad campaigns' costs Generative AI impact on jobs in the programmatic ad sector What Levi would like to change about the programmatic tech sector the most Links and Resources: Levi Matkins on LinkedIn LifeStreet company Business Of Apps - connecting the app industry Quotes from Levi Matkins: “As things stand today, I think it's in most cases it (Generative AI) is a very helpful tool for a design team to use both for ideation and production." “We've been using deep neural nets for quite a few years at this point." "This is an area (AI programmatic ad analytics) where we have done some investigations and thus far the insights we're able to see are not reliable enough today." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events

Rajesh Janakiraman, Engineering Manager at Gmail Android at Google, discusses the challenges of building and managing apps for billions of users. He shares insights on app onboarding, the use of Generative AI in Gmail, and his toughest projects. Rajesh also reflects on his preference between Android and iOS, his first mobile phone, and what features he would miss if he left his smartphone at home.

Frictions. “The resistance that one surface or object encounters when moving over another” - this is the dictionary definition of what friction means in science. When you ask a mobile app developer “What do frictions mean to you?”, the answer is “any obstacle that prevents my app users from doing with the app what I expect them to”. This notion sounds great but as with everything in our life, moderation is the key and today, Chris will give you an example of that. Today’s Topics Include: Chris Riva's background Audiomack brief bio Definition of app onboarding Onboarding for the Audiomack app Bad friction versus good friction Takeaways What Chris would like to change about tech the most Android or iOS? Chris's first mobile phone Leaving his smartphone at home, what features would Chris miss most? What features Chris would like to see added to his smartphone? Links and Resources: Chris Dalla Riva on LinkedIn Audiomack app's website Business Of Apps - connecting the app industry Quotes from Chris Dalla Riva: “One thing we noticed is that this notion of what follower means on social media or on various music apps - it doesn't always mean you can reach your followers." “Our process is evolved pretty dramatically over the last four years. When I started the Audiomack the onboarding process was a novel onboarding process, the idea was to let the person in the app, start listening to the music, they're gonna stick, they gonna eventually create an account, start saving music." "We just look at each step of the onboarding to see where the people stumbling, are there ways that we can improve those pages." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Andrew Tsui, former Director of Product at K Health, discusses the success of web-to-app marketing in raising awareness and driving new user growth. He shares insights on user entry points, delivering value on web and app, and prioritizing account creation. Andrew reflects on his product management career and smartphone preferences. The podcast also explores the challenges and advantages of a universal messaging system.

I don’t think anybody in the app industry would argue with the fact that growth is what occupies app marketers’ and developers’ minds all the time. From Monday to Friday and, unfortunately quite often, from Friday to Monday as well, people do mental gymnastics for how to make their app’s growth more efficient. But if you don’t measure it properly you can not improve it. What analytics reports are important to check regularly to measure your app’s growth? How do we do incrementality growth analysis? I invited Jeff to riddle these puzzling questions for you. Today’s Topics Include: Jeff Wang's background Cohort and funnel definition App analytics reports to focus on The most important report to work with App analytics reports to check less often Incrementality growth analysis The takeaways Android or iOS? Jeff's first mobile phone Leaving his smartphone at home, what features would Jeff miss most? What features Jeff would like to see added to his smartphone? Links and Resources: Jeff Wang on LinkedIn Hiatus website Business Of Apps - connecting the app industry Quotes from Jeff Wang: “I can spend all day looking at the reports, especially when you have a lean team. It's really important to get a sense of your business impact to guide workflows as well as the strategical direction." “One good tip I would give is to have a regular cadence for certain reports." "I think since we're a subscription product, looking at churn is really useful, seeing what a month-to-month looks like." Follow the Business Of Apps podcast Linkedin | Twitter | Facebook | YouTube

In this episode, we’ll be discussing how ChatGPT can help you create more effective digital marketing campaigns. We’ll be exploring the latest advancements in language models and machine learning and how they can be used to generate persuasive marketing content tailored to your target audience. Our guest speakers will share their insights on how ChatGPT can help you improve your digital marketing efforts by creating more engaging content, improving your SEO, and increasing your ROI. So sit back, relax, and join us as we explore the exciting world of Digital Marketing with ChatGPT! Ok, if you ever heard my previous intros you would feel there is something off about this one. And you would be right - this intro was written by ChatGPT itself. I have no idea why it decided that I’ll be having not one but multiple guests on this episode and of course the topics run the whole gamut of what can be said about using ChatPGT in digital marketing but we only have like half an hour, not a week to discuss them all :-) Today’s Topics Include: Bryan Karas's background ChatGPT area of application in an app marketing Tools that have embedded ChatGPT Mistakes people do with ChatGPT in marketing Expectations from ChatGPT 5,6 and on What Bryan would like to change about digital marketing the most Android or iOS? Bryan's first mobile phone Leaving his smartphone at home, what features would Bryan miss most? What features Bryan would like to see added to his smartphone? Links and Resources: Bryan Karas on LinkedIn Playbook Media Business Of Apps - connecting the app industry Quotes from Bryan Karas: “ChatGPT, when I think about it, I think it can be used for idea generation, output copyrighting." “If you are thinking about translation service, as you are moving from one country to another, you could use ChatGPT" "One of the things that drive me the most crazy about marketers, is they look at everything from last-click attribution standpoint." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Think about it - whatever product or service you offer on a market your success always hinges on how well you know the people you sell your product to. There is just no other way around it - either you understand their needs and their problems so you can address them and succeed or - not a chance, forget about it. How do we conduct research for mobile app users? It’s a great question and today we have Rosie to help us to answer it. Today’s Topics Include: Rosie Hoggmascall's background Mobile user research objectives Finding participants to conduct a research Common challenges and mistakes What Rosie would like to change about digital marketing the most Android or iOS? Rosie's first mobile phone Leaving her smartphone at home, what features would Rosie miss most? What features Rosie would like to see added to his smartphone? Links and Resources: Rosie Hoggmascall on LinkedIn Business Of Apps - connecting the app industry Quotes from Rosie Hoggmascall: “It really depends on what you're trying to find out. With user research, there is a number of different methods you can use and they fit with a problem that you're solving" “It's really hard [to find participants for research], things are on the spectrum here. One end is cheap and free, and the other end is expensive. " "Not doing enough [of mobile user research], sometimes people just listen to like app reviews and support tickets. And if that is your user research, it's not enough" Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

PR - what does this acronym mean to you? If you moving from one country to the other, it’s definitely about Permanent Residency, if you’re launching a product, in our today’s conversation, a mobile product, it is about Public Relations and making a splash to grab mobile users' attention. How big of a splash you can do with it? The size of a splash from the meteorite that killed off the dinosaurs in the Mexican Gulf 66 million years ago? Or barely noticeable? Today we have Jessica to share her experience of doing a PR campaign for her app So Syncd. Today’s Topics Include: Jessica Alderson's background What is So Syncd app PR marketing technique applicability to app categories How to identify the audience for an app Short and long-term strategies for pitching the press Pitch email template How to identify a PR campaign's success The general strategy to approach journalists Final tips What Jessica would like to change about digital marketing the most Android or iOS? Jessica's first mobile phone Leaving her smartphone at home, what features would Jessica miss most? What features Jessica would like to see added to his smartphone? Links and Resources: Jessica Alderson on LinkedIn Business Of Apps - connecting the app industry Quotes from Jessica Alderson: “I don't think that PR is applicable to all kinds of apps and I don't think it's applicable to even necessarily startups in the same vertical in different states." “I think a good lens to think of it [is your app newsworthy for PR or not] through is how does this impact other people?" "As you develop relationships then the journalists will start reaching out to you and you have a back-and-forth dialog" Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Here is a question you may not expect - do you remember yourself when you were 15? And the tough one for all parents - do you remember your kids when they’re 15? Today we’ll be talking about the very special 15-year-old “kid” - the App Store from Apple. Time runs really fast, we all have passed wondering about the App Store as a unique mobile software ecosystem, we have other things to wonder about these days, like ChatGPT or the unstoppable growth of TikTok. Today to talk about the App Store through the years and its evolution we have Simon. Today’s Topics Include: Simon's background What is Adjust today? Recollections from the day the App Store was launched The point when the App Store felt big The iOS ecosystem evolution The App Store saturation point Indie app developers' chances for success today The Spatial Computing potential What Simon would like to change about digital marketing the most Android or iOS? Simon's first mobile phone Leaving his smartphone at home, what features would Simon miss most? What features Simon would like to see added to his smartphone? Links and Resources: Simon Dussart on LinkedIn Business Of Apps - connecting the app industry Quotes from Simon Dussart: “What's interesting is that apps for a computer had been around, you could install them via a CD-ROM, you could physically exchange them and I think the real thing that the App Store changed was that it centralized all of it into one spot." “On the mobile, you had to have the network to be developed to sustain developing apps. If you look at the streaming apps now, they all stream live data between your terminal, the mobile phone, and a server." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024

Remember your first day in the office at your first job? Now switch mentally to today, think about what your work on a project looks like now. What’s the difference? Why do you feel way more confident now? It’s your experience, the body of knowledge in your brain allows you to be sure about your next move and avoid anxiety. In today’s episode, I have Lisa to tell you about her 5-point approach to working on the project, she has distilled from her more than a decade of experience in digital marketing, to achieve more while spending less. Today’s Topics Include: Lisa's background in digital marketing Five-point approach to achieve more with less Point #1: Get familiar with failure Point #2: Just ask Point #3: Grow smart Point #4: Sweat the small stuff Point #5: Swot up What Lisa would like to change about digital marketing the most Android or iOS? Lisa's first mobile phone Leaving her smartphone at home, what features would Lisa miss most? What features Lisa would like to see added to her smartphone? Links and Resources: Lisa Pickett on LinkedIn Business Of Apps - connecting the app industry Quotes from Lisa Pickett: “You not gonna have all the answers, no one I know has a working crystal ball, we can't predict the future. The sooner can realize we not aren't going to get the answers, the sooner we can kind of get out of our own way." “Working in digital products and apps is actually really great because the feedback loop times are pretty quick if you compare it kind of traditional media. You can pretty say within a few days if what you've done is worked." "I' would just encourage you if you're starting out your career just to really invest in growing a really great network." Brought to you by Business Of Apps App industry marketplace Insights App Growth videos App Data App Events A message from App Promotion Summit Discounted ticket prices are currently available on all of our 2024 summits https://apppromotionsummit.com/   London - 25 Apr 2024 NYC - 27 Jun 2024 San Francisco - 26 Sep 2024 Berlin - 5 Dec 2024