Do you like the holiday season? Yes - it is a hypothetical question, we all do. Why do we love this time of the year? Because this is the time when we all buy something nice, right? We download shopping apps and go ahead and pick up something we desperately need. Ok - it’s all great but if you are a retailer and you launch app user acquisition campaigns during the holiday season, there is very important insight for you in this episode - so listen carefully. Today’s Topics Include: Thomas's background About Airship About the Airship's "Peak App Install Research" report How retailers can improve retention rate for customers acquired during peak shopping periods (think Black Friday) Key metrics brands should monitor to effectively drive app engagement Android or iOS? Leaving his smartphone at home, what features would Thomas miss most? What features he would like to see added to his smartphone? Links and Resources: Thomas Butta on LinkedIn Airship Peak App Install Research report The Mobile Consumer 2023 report Airship blog Business Of Apps - connecting the app industry Quotes from Thomas Butta: "And we, we surveyed more than 60 million app installs. So of the number of apps that were installed during that period, we looked at 60 million new ones that were added to your device and we were very interested in understanding what happens after that peak shopping season." " First of all, the way you onboard people is really, really important. I mean that idea of a welcome kit. So they download your app, right then and there you have their attention. What you do next is really important. So that onboarding experience, that welcome experience is really key. And what you're trying to do is two things. You're trying to get to know these people that are downloaded your app. And you're doing it in a way that's showing them with a little bit of information here and here, you can provide a more curated or personalized and relevant experience for them over there." Host Business Of Apps - connecting the app industry since 2012

I bet, as an app marketer, you are on a constant hunt for new marketing channels, right? What do you know about affiliate marketing? If the answer is "zero", "not that much" or "I know what it is but what is your point" than you’ve come to the right place - we have Taras to tell us how affiliate marketing works for mobile apps. Today’s Topics Include: Taras's background About ClickDealer What is affiliate marketing, the main changes for the last decade What affiliate marketing verticals were impacted by mobile the most Effective strategies to grow app user base and revenue through affiliate marketing KPIs to measure the success of affiliate marketing campaigns Android or iOS? Leaving his smartphone at home, what features would Taras miss most? What features he would like to see added to his smartphone? Links and Resources: Taras Kiseliuk on LinkedIn ClickDealer Business Of Apps - connecting the app industry Quotes from Taras Kiseliuk: " The last one will be, as cliche as it sounds like, would be AIs. AI is now doing all the media buying for us in some sense. In a way, the affiliate marketing is working as it worked before - you have to optimize and find the right spots, but now it's kind of like - hey, just trust the pixel, trust Facebook, trust TikTok, AI and so on and so on." Host Business Of Apps - connecting the app industry since 2012

I’m sure you would argue that the world of mobile apps is extremely competitive. By now, it seems like all business verticals have gone mobile and in some app categories, like games, e-commerce, social, the competition is really tough. How do you stand a chance to win in this battle? This is the question we’ll tackling today with Deniz. Today’s Topics Include: Deniz's background About InnoGame Mobile app's unique edge (Unique Selling Proposition) identification Methods and tools to test an app's marketability Key factors to maintain the app's edge over time Android or iOS? Leaving her smartphone at home, what features would Deniz miss most? What features she would like to see added to her smartphone? Links and Resources: Deniz Kekeç on LinkedIn InnoGames Business Of Apps - connecting the app industry Quotes from Deniz Kekeç: "In a competitive app market, determining what sets your app apart from others involves focusing on its Unique Selling Proposition (USP). Assuming your app performs well and maintains a low crash rate, here are some strategies to identify its unique edge: game narrative, gameplay mechanics, special features & LiveOps, marketing approach." "We are using Sensor Tower mainly for competitor analysis. Quadrics for understanding our audience( coupled with our user surveys). For creative testing Meta is the main tool, however depends on the ad concept we happened to use SDK networks too. KPI's are depending on the test phase. For initial testing, i recommend to check upper funnel kpis such as CPI, IPM. For later phase i recommend mid funnel KPI s such as Retention and session duration etc." Host Business Of Apps - connecting the app industry since 2012

Mike Rhodes, Founder and CEO at ConsultMyApp, discusses sustainable app growth in episode #200. Topics include key principles, balancing user acquisition and retention, data-driven decisions, common pitfalls, and future trends. Learn about Mike's background, ConsultMyApp services, and his thoughts on digital marketing. Plus, find out what features he would miss on his smartphone.

Summer Liu, CMO at SocialPeta, discusses leveraging app data, staying competitive in app marketing, and upcoming SocialPeta features. Topics include her background, SocialPeta's evolution, trends in mobile advertising, and the importance of data-driven decisions. She shares insights on app performance, ad creatives, and the future of digital marketing. Liu also talks about features she would miss on her smartphone and changes she'd like to see in digital marketing.

Sherina Khalidi, VP Performance Marketing at Deezer, discusses the app's growth strategy, user acquisition, data analytics, retention tactics, partnerships, and emerging trends. She shares her experience, challenges in digital marketing, and preferences between Android and iOS. The podcast delves into her smartphone feature wishlist and nostalgic memories of early mobile phones.

Jakub Chour, Mobile Growth at HER app, discusses marketing techniques outside app stores. Topics include affiliate marketing, Generative AI for content, viral marketing, overhyped app channels, and desired smartphone features.

Let’s state the obvious - people love playing games, especially on their smartphones, and they do love brands. Now, if you ask a mobile marketer what does it imply she would tell you that it’s a great opportunity on one side to let brands reach more potential customers and on the other - for mobile game developers to generate revenue. So far so good, right? But what if I tell you that there is a report that actually reveals specifically what brand categories people prefer who play games in various types of games such as Puzzle, Card, Word, and Action? Sounds even better, right? Well, today Ravi will be talking about Digital Turbine’s BRAG INDEX IV report that brings up precisely this information. Today’s Topics Include: Ravi's background What is Digital Turbine today and its mission The BRAG Index report and its methodology The biggest highlights from the report The mobile games landscape today The report insights for Word / Word Search game category The report insights for Puzzle game category The report insights for Card game category The report insights for Action game category Android or iOS? Leaving his smartphone at home, what features would Ravi miss most? What features he would like to see added to his smartphone? Links and Resources: Ravi Pimplaskar on LinkedIn Digital Turbine company BRAG Index IV report  Business Of Apps - connecting the app industry Quotes from Ravi Pimplaskar: "What we did is we sort of indexed the people who play Word games against certain brands. And we really found that they had an affinity for fitness and travel. Some of their top brands included, you know, Red bull, Delta Airlines, Panera Bread. But one of the things, Word  gamers, which isn't surprising, are avid readers." "Puzzle gamers - what we really found about their interest is they gravitate towards beauty and adventure. Their favorite brand is  beauty products like Aveeno. They're into Travelocity, Lululemon's brands. One of the things that we did find about puzzle gamers - they really into traveling. So, you know, that Sudoku player sitting next to you on flight he may be more typical than you think." Host Business Of Apps - connecting the app industry since 2012

One of the topics, that has been permeating this podcast over the years, is mobile app growth. And in general - year after year, conference after conference, countless webinars, white papers, and podcasts have been dedicated to this topic. And it’s all for a good reason - if your app’s user base doesn’t grow you can not build a sustainable app business and because the app landscape has been changing you always needs to be in the know of what works now and what doesn’t. And this is exactly what we’re going to cover on this episode with Gilad. Today’s Topics Include: Gilad's background What is Moburst App marketing recent evolution App growth marketing essential strategies Mobile app growth common challenges Influence of tech on app marketing Trends that will dominate mobile app marketing Advice to young app marketers What would Gilad like to change about app marketing Android or iOS? Leaving his smartphone at home, what features would Gilad miss most? What features he would like to see added to his smartphone? Links and Resources: Gilad Bechar on LinkedIn Moburst Business Of Apps - connecting the app industry Quotes from Gilad Bechar: "I think that from the get-go apps optimization was always pretty big on app growth. And when you're thinking about app optimization, you think about how users might find the app. The app optimization, I think it became much more sophisticated in the past few years, where you have the ability to impact users with so many different gateways to the app. So it's no longer five screenshots you're telling the story and that's it, like you used to have.  Now you have 35 different gateways in the App Store on the, on iOS and 50 different gateways on custom product pages on Android." " I think that AI  is a massive improvement and advancement. And that's something that will impact the world for now and onwards. But I think that the ability to be data-driven and seeing what works and what doesn't work, which means at the end of the day, there are users. You're trying to bridge your message to the user and getting them to a very positive experience about whatever you're trying to sell.   I think that being data-driven and understanding which customers to approach with which type of messaging that will resonate with them and will get them to one step closer to the action that you want them to take. That's the key element that is with all of the tech technology advancements and with all of the new tools that are available and all of the better programs of TikTok and Meta and Google." Host Business Of Apps - connecting the app industry since 2012

Ok, a bit of a mental gymnastics - imaging you’re holding a smartphone in your hand and you’ve just purchased it. You’ve unpacked it, turned on and now browsing through its default apps and checking out its features. You’re consciously taking mental notes on features that tick off boxes for you - that is the rational part. Right, but don’t you notice that holding that phone in your hand makes you feel good? We, human beings, are driven by emotions, even on occasions when you feel like you are strictly rational, your decisions are still influenced by your emotions. Now, this episode stands out the rest, because with the exception of the episode with Joe Schaeppi, CEO of Solsten, where we talked about the psychology of app user acquisition, we haven’t touched emotions in app marketing. But we’re going to change it now today by having Naksha and talking about driving app engagement with empathy. Today’s Topics Include: Naksha''s background What is UserTesting What is empathy and how it is different from sympathy Connecting with brands - how it works and why it's important How to assess how well or bad your app connects with its users Customer Experience First approach Takeaways Android or iOS? Leaving her smartphone at home, what features would Naksha miss most? What features she would like to see added to her smartphone? Links and Resources: Naksha Ruiz (Ghirardelli) on LinkedIn UserTesting Business Of Apps - connecting the app industry Quotes from Naksha Ruiz: "Yeah, I think that's a very, very good point, especially now in the digital age that we were talking about how technology brings brands more closely. I guess that would be the best way to say it. I think,  at this point, consumers have endless options and it's very important to create genuine connection, to build a difference, to be a differentiator from all of the brand offerings. So ultimately, when we think about brands, brands sell, experience or sell, sell, sell you those feelings that then you can empathize with." "I think from a business perspective, sympathy is what you will have the whole time. You're trying to keep it in mind, and the empathy will be something that you will connect to every now and then." Host Business Of Apps - connecting the app industry since 2012