Business of Apps Podcast
#217: Cracking international app pricing with Jacob Rushfinn, Founder & Author at Retention.Blog
Nov 11, 2024
Jacob Rushfinn, founder and author at Retention.Blog, dives into the complexities of international app pricing. He shares common pitfalls developers encounter when setting prices, emphasizing the need for a global pricing index tailored to local markets. Jacob discusses effective pricing strategies, the differences between Android and iOS, and how understanding consumer behavior is crucial for subscription success. He also reflects on his smartphone habits and essential features he'd miss, adding a light-hearted touch to the serious topic of app monetization.
30:16
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Quick takeaways
- Relying solely on Apple and Google's default price suggestions can overlook crucial local market dynamics and hinder app conversion rates.
- Creating a global pricing index through competitive research and local market data can significantly optimize international app monetization strategies.
Deep dives
Common Pricing Mistakes in International Markets
One of the most prevalent mistakes developers make when pricing apps for international markets is relying heavily on Apple's and Google's default price suggestions. These platforms propose prices based on tax and fee structures in different regions, but they do not take into account local market dynamics or optimize for conversions. For instance, a developer might overlook that an app's value can diminish if it isn’t localized for non-English speaking countries, leading to reduced conversion rates. Adjusting prices without accounting for cultural and economic differences within each market can significantly impact an app's success globally.
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