The Digital Marketing Podcast by Exposure Ninja

Tim Cameron-Kitchen
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Oct 17, 2023 • 30min

7 Essential B2B Marketing Strategies [REWIND]

This episode is a re-upload of a classic, but still highly relevant, podcast episode about the best B2B marketing strategies. Enjoy! Be honest — when you think of B2B marketing strategies, what’s the first thing that comes to mind? There’s a good chance that you thought of something boring, right? Maybe something like publications on trade magazines, a feature article on the local newspaper, a trade show appearance, or the perennial B2B favourite — cold calling. Lots of it. To be fair, the reputation of B2B being an acronym for “boring-to-boring” isn’t exactly false. For the longest time, traditional business-to-business (B2B) marketing has been associated with dry articles in industry magazines, conference keynotes and meetings with potential clients. But in the digital world we live in, there’s simply no reason B2B marketing has to be dull. In fact, the most successful B2B marketing campaigns today draw direct inspiration from business-to-consumer (B2C) campaigns. Watch the video instead: https://www.youtube.com/watch?v=hukEe9qfFzg Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/205/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy…    
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Oct 16, 2023 • 37min

How to Create the Perfect Marketing Strategy for 2024

Learn why the traditional marketing funnel might need replacing with a bow tie in 2024. Confused? Listen and learn all about how the bow tie funnel might be your perfect marketing strategy for next year. Watch this as a video instead: https://youtu.be/oco5wXP8tRE Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/297/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… STEAL this (Award-winning) LOCAL SEO Strategy - https://exposureninja.com/podcast/255/ B2C Marketing Strategies for 2024 (and Beyond!) - https://exposureninja.com/podcast/294/ How To Market a Service-based Business - https://exposureninja.com/podcast/291/ How To Create a Perfect* Go To Market Strategy - https://exposureninja.com/podcast/296/ Copy the Content Strategy Behind a $33M SaaS Exit - https://exposureninja.com/podcast/256/ The Importance of PPC in an AI Search World - https://exposureninja.com/podcast/286/
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Oct 12, 2023 • 34min

Avoid These Digital Marketing Strategy MISTAKES in 2024

Join Exposure Ninja's founder and CEO, Tim Cameron-Kitchen, as he discusses some of the most common digital marketing strategy mistakes he and his team regularly encounter (and fix!). Joining Tim is Dale Davies, Exposure Ninja's Head of Marketing, and Freddy Heppel, one of our agency's best Marketing Consultants. Watch the video instead: https://www.youtube.com/watch?v=XWQUNMxfw28&list=PL6KnGdn57AO-V0OzRyrP76AqBDaPekNdO Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-032/ Download our eBook @ https://exposureninja.com/your-google-book/ You may also enjoy... The ONLY Digital Marketing Strategy You’ll Ever Need - https://exposureninja.com/podcast/269/ Copy My 30-Minute Digital Marketing Strategy -  https://exposureninja.com/podcast/270/ STEAL Gymshark’s £1B Marketing Strategy - https://exposureninja.com/podcast/257/
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Oct 10, 2023 • 41min

Brewdog: Digital Marketing Deepdive [REWIND]

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Brewdog does marketing. Enjoy! BrewDog has certainly placed itself as the top craft beer brand in the UK and built a bridge between the average beer drinker and the craft-beer community. But how did they achieve this? In this episode, we take a look at Brewdog’s Marketing Strategy, and how they’ve placed themselves as the market leaders in the craft beer industry. Even if you don’t sell craft beer, these marketing techniques can apply to any business, so keep listening! It may help you see your marketing strategy from a new perspective. We take a look at: Brand Mission Marketing Stunts eCommerce Ad Creative Where BrewDog Can Improve Site Navigation SEO Social Media Watch the video instead:  Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/224/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… 5 Lessons from lululemon’s Digital Marketing Strategy https://exposureninja.com/podcast/227/ DON’T COPY Patagonia’s Digital Marketing Strategy https://exposureninja.com/podcast/236/ Lessons from Mailchimp's Digital Marketing Strategy https://exposureninja.com/podcast/214/  
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Oct 7, 2023 • 32min

Why Most Branding Doesn't Work [REWIND]

This episode is a re-upload of a classic, but still highly relevant, podcast episode about why most branding doesn't work. Enjoy! Branding is high on every business owner’s and marketer’s priority list. You want people to think positively about your brand. But, achieving it isn’t straightforward. First, it’s really, really hard to track. And, it’s getting harder to track (thanks Apple). Lots of the “great” branding campaigns we see today are only called such because they win big creative awards. Look at them a little closer and seeing the connection between the ad and the brand gets harder and harder to see. Branding today isn’t working as well as it could. Arguably, it’s not working as well as it did when advertising greats, like David Ogilvy, literally wrote the book on it. Watch the video instead: https://www.youtube.com/watch?v=nECEzogI8Gs Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/249/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Design the Perfect Buyer Personahttps://exposureninja.com/podcast/242/ How To Create The Perfect Website Sales Funnel https://exposureninja.com/podcast/182/ How To Convert the 90% of Website Traffic That Gets Awayhttps://exposureninja.com/podcast/275/  
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Oct 5, 2023 • 36min

How To Do B2B Marketing That DOMINATES in 2024

Join Tim, Jess and Annabelle as they talk about how to B2B marketing that dominates your niche in the upcoming new year. Watch the video instead: https://www.youtube.com/watch?v=K0QrqVaD7RM Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-031/ Download our eBook @ https://exposureninja.com/your-google-book/ You may also enjoy... How To Create a Perfect* Go To Market Strategy: https://exposureninja.com/podcast/296/ The Best Lead Generation Strategies for 2024: https://exposureninja.com/podcast/extra-028/ These Mistakes KILL Conversion Rates: https://exposureninja.com/podcast/290/  
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Oct 2, 2023 • 13min

How To Create a Perfect* Go To Market Strategy

Launching a new product can feel like herding cats. Discover the crucial steps for crafting an effective go-to-market strategy, starting with defining clear product briefs and customer personas. Learn how social proof and user testimonials can build pre-launch excitement. Plus, get inspired by successful case studies and understand why continuous marketing efforts are key to maintaining momentum even after the launch. Perfect for anyone looking to streamline their product launch process!
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Sep 30, 2023 • 36min

How To Write Content that Ranks #1 on Google [REWIND]

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to write content that ranks top of Google. Enjoy! Watch the video instead: https://www.youtube.com/watch?v=J3qBKz1_1KU Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/235/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Link Building For “Boring” Businesses https://exposureninja.com/podcast/233/ How to Find Profitable Blog Post Ideashttps://exposureninja.com/podcast/231/ 5 Tips for Writing Blog Posts That Generate Leads https://exposureninja.com/podcast/196/
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Sep 28, 2023 • 37min

How to Get MAX RESULTS from Your Marketing Budget

Join Tim and Jess as they talk about how to get the most out of your marketing budget in the upcoming new year. Watch the video instead: https://www.youtube.com/watch?v=ErrG9BwtMLw Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-030/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How to Plan Your Marketing Budget How Google Ads Will Work in 2024 The Best Lead Generation Strategies for 2024
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Sep 25, 2023 • 15min

How Google Ads Work in 2024

Google Ads has changed a lot since the start of 2023. Things that used to work aren’t working as well.  New ad formats, like Performance Max, have appeared and you’re not getting the same results.  But don’t worry. The team at Exposure Ninja and I have been experimenting with these new ad types for a while and we know what works.  So, listen to this podcast if you want to run the best ads you ever have. End Q4 with a bang.   Watch this as a video instead: https://www.youtube.com/watch?v=Xs43Q0eTadM Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/294/ Download our eBook @ https://exposureninja.com/your-google-book/   You May Also Enjoy… Best B2C Marketing Strategies for 2024 and Beyond! https://exposureninja.com/podcast/294/ How to Plan Your Marketing Budget https://exposureninja.com/podcast/292/ These Mistakes KILL Conversion Rates https://exposureninja.com/podcast/290/  

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