7 Essential B2B Marketing Strategies [REWIND]

This episode is a re-upload of a classic, but still highly relevant, podcast episode about the best B2B marketing strategies. Enjoy!

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• Be honest — when you think of B2B marketing strategies, what’s the first thing that comes to mind?

  There’s a good chance that you thought of something boring, right? Maybe something like publications on trade magazines, a feature article on the local newspaper, a trade show appearance, or the perennial B2B favourite — cold calling. Lots of it.

  To be fair, the reputation of B2B being an acronym for “boring-to-boring” isn’t exactly false.

  For the longest time, traditional business-to-business (B2B) marketing has been associated with dry articles in industry magazines, conference keynotes and meetings with potential clients.

  But in the digital world we live in, there’s simply no reason B2B marketing has to be dull. In fact, the most successful B2B marketing campaigns today draw direct inspiration from business-to-consumer (B2C) campaigns.

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Watch the video instead: https://www.youtube.com/watch?v=hukEe9qfFzg

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