The Digital Marketing Podcast by Exposure Ninja

Learn how to design the perfect buyer persona by gathering demographic information, understanding online habits, and analyzing marketing goals. Discover the insights gained from platforms like Reddit and Quora and the importance of asking the right questions to understand customer motivations.

In this episode, Tim and Jess discuss Google Gemini, a new AI model that's rumoured to be 20x more powerful than ChatGPT and a likely search engine upgrade. Read Tim's blog post: How Google Gemini Will Change the Future of SEO (Probably) (https://exposureninja.com/blog/google-gemini-future/) Watch the video instead: https://www.youtube.com/watch?v=x0P-D6BM8eg&list=PL6KnGdn57AO-V0OzRyrP76AqBDaPekNdO Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-029/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… What Google’s NEW Search Engine Means for Businesses Google’s AI Search is HERE. Here’s How It Works The Importance of PPC in an AI Search World

Marketing a B2C business can be really challenging. Not only do you need to cut through competitor noise, but you also need to battle for attention with every other business trying to get into the wallet of your ideal customer. But, it’s by no means impossible. Not if you have the right strategies and tools. This is precisely where this week’s podcast comes in. Tim explores how you can promote your B2C business in 2024 and beyond.  You’re sure to learn something new.   Watch this as a video instead: https://www.youtube.com/watch?v=r3ptxn2rI_M 10 Best B2C Marketing Strategies: https://exposureninja.com/blog/best-b2c-marketing-strategies/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/294/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… The Best Lead Generation Strategies for 2024: https://exposureninja.com/podcast/extra-028/ How to Plan Your Marketing Budget: https://exposureninja.com/podcast/292/ These Mistakes KILL Conversion Rates: https://exposureninja.com/podcast/290/  

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to build good quality backlinks to your website. Enjoy! Pages with a lot of backlinks rank higher than those with less. It’s just a fact. It’s how it’s always been and it’s how we expect it to stay. Good quality backlinks from reputable websites are the SEO equivalent of a bunch of influential people pointing at you saying; ‘This person is cool! They have great content and you can trust them!’ …but it’s significantly less weird. Actually getting these backlinks isn’t as simple as just posting content and hoping someone links back to you, so today’s video covers 17 different ways to get backlinks. If you’re thinking, ‘I already know a bunch of ways to get backlinks, but no one is responding to my outreach emails! What do I do?’ Luckily for you, we’ve included a section that specifically covers proven outreach techniques. Watch the video instead: https://www.youtube.com/watch?v=RSgYUZfXrV8 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/220/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… 615% Organic Traffic Increase With SEO and Content https://exposureninja.com/podcast/288/ Google’s SECRET SEO Guide (and How to Use It) https://exposureninja.com/podcast/287/ STEAL this (Award-winning) LOCAL SEO Strategy https://exposureninja.com/podcast/255/  

In this episode, Tim and Jess dig into the best lead generation strategies you can use in 2024. Watch the video instead: https://www.youtube.com/watch?v=Nee-qqFk9-w&list=PL8S3eR7LP9yUcAAtxDb0zvJ2KzGAvc27Z Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-028/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Get B2B LEADS That Come to YOU How To Spy on Your Competitor’s Lead Generation Process 3 Tips to Supercharge Your Website Content

There are a lot of email platforms out there to choose from. It’s hard to know which will fit your e-commerce business best. They all seem to have different pricing, features and capabilities. So, I’ve saved you a job and compared two of the most popular email platforms – Mailchimp and Klaviyo. In today’s video, I take a look at their features, pricing and more. It's a must-watch if you’re running email marketing. And a must-watch if you aren’t (because you really should be).   Watch this as a video instead: https://www.youtube.com/watch?v=wxDjiPW9JN4 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/293/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… The Marketing Power of Gift Cards and Vouchers: https://exposureninja.com/podcast/extra-027/ How to Plan Your Marketing Budget: https://exposureninja.com/podcast/292/ 615% Organic Traffic Increase With SEO and Content: https://exposureninja.com/podcast/288/     

Learn how to convert email subscribers into customers by personalizing content, building relationships, creating desire, and offering time-sensitive deals. Discover the importance of automation, effective offers, testimonials, and list segmentation in maximizing email marketing conversion.

In this episode, Tim and Jess talk about how powerful gift cards and vouchers can be as marketing tools and for generating extra revenue. Watch the video instead: https://www.youtube.com/watch?v=ZuvecHtZzlk&list=PL8S3eR7LP9yUcAAtxDb0zvJ2KzGAvc27Z Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-027/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Market a Service-based Business How to Plan a New Website Unpacking Huel's Marketing Strategy

Planning your marketing budget is a mammoth task. But it doesn’t have to be stressful. Here are our top tips for planning your marketing budget for the next year.   Watch this as a video instead: https://www.youtube.com/watch?v=UWj6Dob1Gtk Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/292/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… How To Market a Service-based Business: https://exposureninja.com/podcast/291/ These Mistakes KILL Conversion Rates: https://exposureninja.com/podcast/290/ How Duolingo Used TikTok to Increase Revenue 44% YoY: https://exposureninja.com/podcast/extra-024/

This episode is a re-upload of a classic, but still highly relevant, podcast episode about how to do SEO competitor research. Enjoy! Discover the secrets to outranking your competitors in search results! Join Tim as he reveals five steps to identify and surpass your online rivals on Google. Get ready to dominate the competition and rise to the top. Tune in now for a game-changing episode! Watch the video instead: https://www.youtube.com/watch?v=z3RElr1EH_c Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/229/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Google’s SECRET SEO Guide (and How to Use It) STEAL this (Award-winning) LOCAL SEO Strategy Organic Traffic Increase With SEO and Content