The Digital Marketing Podcast by Exposure Ninja

Join Tim and Jess as they discuss how Duolingo leveraged TikTok to increase revenue, and how you can too, plus the latest marketing news.  Watch the podcast instead: https://www.youtube.com/watch?v=RHqHG_0k31k Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-024/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Google’s AI Search FINALLY Has Links (Maybe?) What Marketers Can Learn from the Barbie Movie How “Normal” Businesses Can Grow Using YouTube

2023 has been a wild ride for marketers so far. Here are the biggest changes to marketing from the first half of the year.  Watch this as a video instead: https://www.youtube.com/watch?v=ZbJfFhxrSdY Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/289/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… 615% Organic Traffic Increase With SEO and Content: https://exposureninja.com/podcast/288/ Why Marketers Are Excited About Threads: https://exposureninja.com/podcast/extra-019/ Why Digital PR is the FUTURE of Search: https://exposureninja.com/podcast/284/

This episode is a re-upload of a classic, but still highly-relevant, podcast episode about increasing your website traffic. Enjoy! Are you writing blog posts that just don’t get any traffic from Google or have you decided to write blog posts for your website? Do you want to make sure that they’re SEO friendly? Today’s video and podcast explain how to write SEO-friendly blog posts, using the same process that we use for our award-winning client campaigns. Today we cover: Choosing Your Subjects Researching Your Keyword Researching Your Competition Researching Citable Content Choosing a Catchy Title Structuring and Writing Choosing a CTA Optimising Your Metadata And there are 2 bonus tips in there too. Here's the video Tim mentions about writing perfect* metadata too: https://www.youtube.com/watch?v=rzxnwSR3i8A Watch the video instead: https://www.youtube.com/watch?v=Jcm_rjzcLG0 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/234/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… 17 Ways to Build Good Quality Backlinks How to do Keyword Research Like a Pro How to Find Profitable Blog Post Ideas

Join Tim and Jess as they discuss the latest addition of links, videos, and images to Google's Search Generative Experience (i.e. AI-fuelled search results), plus the latest marketing news. Watch the podcast instead: https://www.youtube.com/watch?v=K6J4H6_bfvg Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-023/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Google’s SECRET SEO Guide (and How to Use It) Lessons From Kim K’s $4 Billion Brand Valuation 615% Organic Traffic Increase With SEO and Content

SEO takes time.  I know this. You know this. But, I get it, it sometimes can feel like a real slog. So here’s some SEO and content inspiration for you, to show you that it's all worthwhile, it's always worth the wait In today’s video, I’ll be sharing how a solid content marketing and SEO strategy led to a 615% increase in monthly organic site users for our client Golf Course Lawn, a lawn care business from the USA.  Whether you’re marketing a service business, e-commerce, or lead gen; the lessons here will help you take your business to the next level.    Watch this as a video instead: https://www.youtube.com/watch?v=exmDVSGRHnc Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/288/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… Create Content That Gets EXPLOSIVE Results – https://exposureninja.com/podcast/281/ AI Search is About to STEAL 40% of Your TRAFFIC – https://exposureninja.com/podcast/276/ Google’s SECRET SEO Guide (and How to Use It) – https://exposureninja.com/podcast/287/  

This episode is a re-upload of a classic, but still highly-relevant, podcast episode about increasing your website traffic. Enjoy! Digital marketing has been wild recently (isn't it always?) With everything that’s gone on in the world and online, sometimes it can feel really overwhelming to figure out what still works, where we should be putting our time and energy and what we should be prioritising over the next 12 months to significantly increase our website, traffic and sales. In this podcast, we’re going to be doing a roundup of traffic strategies that still work. This is the stuff that you can rely on to bring you traffic over the next 12 months. How do we know that they work? We’ve been using them relentlessly with clients on some extremely successful, and award-winning, campaigns. You can use this podcast as a traffic planning exercise for your digital marketing strategy. Watch this as a video instead: https://www.youtube.com/watch?v=Ng0hbxmmQFo Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/225/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… 6 Copywriting Tips Every Marketer Should Know 17 Ways to Build Good Quality Backlinks 5 Lead Magnet Ideas Anyone Can Profit From

Join Tim and Jess as they discuss the $4B valuation of Kim Kardashian's SKIMS brand, as well as the latest marketing news, including takeaways from Google's last earnings call. Watch the podcast instead: https://www.youtube.com/watch?v=zecCaAnMlN0 Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-022/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… What Marketers Can Learn from the Barbie Movie The Importance of PPC in an AI Search World How Brand Positioning Will 10x Your Leads and Sales  

Did you know there’s a 176-page document from Google explaining everything they look for in a quality website?  176 pages.  And it all comes down to four things – Experience, Expertise, Authority and Trust.  I’m pretty sure I know what you’re thinking. But what does this actually mean? How does Google track these things? And how can I find time to read 176 pages about this!? Never fear – in today’s podcast, I’ll be talking about the key things you need to know about E-E-A-T and the Search Quality Rater Guidelines.    Watch this as a video instead: https://www.youtube.com/watch?v=gkolTazlkrY Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/287/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… The Importance of PPC in an AI Search World –  https://exposureninja.com/podcast/286/ How Brand Positioning Will 10x Your Leads and Sales – https://exposureninja.com/podcast/283/ Create Content That Gets EXPLOSIVE Results – https://exposureninja.com/podcast/281/    

Twitter is seemingly throwing out seventeen years of branding and marketing history in favour of a rebrand. Tim and Jess look into the news, but also what lessons marketers can take and apply from the change. They also take a look at how you can use a subscription model to boost your profits, as well as AI companies meeting with the White House and what it means for marketers. Watch the podcast instead: https://www.youtube.com/watch?v=G8cGL9cwFRk Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-021/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… The Importance of PPC in an AI Search World YouTube Ads Scandal How £1M+ Businesses use ChatGPT

Join Tim and Jess as they talk about Threads losing traffic, the colossal marketing behind the Barbie movie, recent AI advancements and more. Watch the podcast instead: https://www.youtube.com/watch?v=vlKkGzBN-ck Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-020/ Download our eBook @ https://exposureninja.com/your-google-book/ You May Also Enjoy… The Importance of PPC in an AI Search World - https://exposureninja.com/podcast/286/ Threads – Everything Marketers Need to Know - https://exposureninja.com/podcast/285/ Why Digital PR is the FUTURE of Search - https://exposureninja.com/podcast/284/