In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Will Hirsch, Business Intelligence Analyst at Memorial Sloan Kettering Cancer Center (MSK) and Master's candidate in Human Capital Analytics & Technology at NYU.   Will Hirsch begins the episode by sharing the overall value of People Analytics to companies, organizations, and communities.    We explore a few key areas where People Analytics can have a tremendous impact in an organization or community: 1) Diversity, Equity, Inclusion, and Belonging, 2) Engagement & Efficiencies, 3) Organizational Network Analysis (ONA), and 4) Hiring Process.    Lastly, Will shares his advice for a company or community starting their People Analytics journey - Just Start.

#The Community-Led Growth Show - Episode 10 w/ Christina Garnett, Senior Marketing Manager, Offline Community & Advocacy at Hubspot. Christina Garnett shares her non-traditional background, leading her to community marketing. She shares why she wanted to be a community builder at a company she loves, HubSpot. HubFans, their newly launched community and advocacy program, was built by Christina to allow people to "choose their own adventure" with regards to how they interact with HubSpot. They have a tiered member structure, providing unique opportunities to each group. HubSpot has people who already talk about them regularly, so a core tenant of the HubFans program is to make everyone feel special. She breaks down their challenges gamified experience within the HubFans program, allowing members to earn points for completing specific activities. Christina discusses how she measures the success of HubFans, as well as touching on some of the challenges of measuring the full impact of community on a business. Advocacy creates a feedback loop,  especially when those people feel a strong sense of ownership and connection to the platform. Lastly, Christina shares 3 pieces of advice for a SaaS company beginning to build their community. Follow Christina on Twitter

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Lloyed Lobo, Co-Founder & President at Boast.AI and Co-Founder and Co-Chair at TractionConf.io. Lloyed kicks off the show by sharing the strategic value to companies that have a Community-Led Growth Go-To-Market (GTM) motion, through his previous experiences in startups. Boast.AI built a community for innovators and those who support them through events and other engagement strategies. He shares the differences between building a community around a product vs. building a community of practice. Focus on the passion for building community, not strictly the ROI of it. By serving one audience specifically, then it'll give you clarity for how to build a sphere of influencer around that ideal customer profile (ICP). LLoyed shares best practices for measuring the ROI of community, and it's not all about the revenue attributed to community. Follow LLoyed on Twitter.

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Grace Cheung, Social Media & Community Manager at Lattice. Grace Cheung has been a community professional for about 8 years, the last 2 of which have been at Lattice. Resources for Humans (RfH) is Lattice's global HR community serving all professionals within the HR function, growing to 14,000+ members. When joining Lattice, she listened to members of the community to better understand their goals and had strong guidelines for their community. RfH has an active ambassador program, since she cannot speak and help every member of the community and help them all. They have regular community rituals, keeping members continuously engaged and creating something that members look forward to. Grace built community engagement channels to meet members where they are and have a strong sense of community. She shares how they're measuring ROI and influencing revenue growth at Lattice. Ending the episode, she shares her tips for companies just starting out on their community-building journey. Follow Grace on Twitter

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Pierce John Ramirez, Community at ProductLed.com.   Pierce begins the episode by sharing what characteristics he feels makes him and others a strong community manager.    He shares some examples of how he and the ProductLed team are “keeping it human” within the community, especially to make members feel special.    Pierce explains how he prioritizes tasks as a community manager, identifying the most urgent and important ones, as well as based on channel. Understanding the health of a community is critical, so he shares a bit about which metrics are key and weighing them to hit your goals.    He shares what he believes to the future of community, specifically the close connection between your organization and your members and that community is a long term decision.    Lastly, Pierce shares a few key learnings from his first few months as a community manager.

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Scott Barker, Director of Strategic Engagement at Outreach, Venture Partner at GTMfund. Scott began the conversation by sharing learnings from growing the community at Sales Hacker, and now as a part of Outreach, and it has since evolved more during it's acquisition by Outreach. In 2017, Sales Hacker made a conscious effort to build a digital-first community beyond their in-person events. Community can live across multiple channels, but there does have to be a central connector. In the case of Sales Hacker, they celebrate Revenue Innovators - people who use data and technology to make decisions and drive pipeline leading to revenue. Community became a red thread through all activities that Outreach did post-acquisition of Sales Hacker, leading to the successful growth of their Total Addressable Market (TAM). For community builders starting out at a SaaS company, Scott believes that you can build out media and community simultaneously and place your most active, raving fan users on a pedestal to launch the community. The conversation ends with discussing the strategy behind GTMfund, and the value it provides to the companies in their portfolio, Limited Partners (LPs) in the fund, and other firms that bring them into deals. Also, follow Scott on Twitter.

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Vasil Azarov, Founder at Growth Blazers. Vasil Azarov has always been passionate about bringing people together via events. From his experiences, he shares some traits and characteristics that he believes make someone an exceptional community builder, including being curious and enjoy interacting with people. Growth Blazers has executed over 500 in-person and virtual events, so he shared the value they see for their community (and, it's all about the collective experience for their members and their goals). For communities just starting out, Vasil discusses strategies for organizations to build lasting, goal-oriented partnerships with sponsoring companies. Community builders should create an onboarding process for new partners and check-ins consistently throughout the agreement period to ensure, they're continuously seeing value and discuss improvement opportunities for the remainder of the current term. Lastly, Vasil shares some advice for community builders that are launching today. Also, follow Vasil on Twitter.

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Sharath Kuruganty, Community Programs Manager at Product Hunt at Co-founder at Shout Out. Sharath speaks about the value of community that he's experienced as a builder/founder, and why he strongly believes it's a must-have for anyone building anything from today forward. While launching Shoutout on Product Hunt, he got to experience his community supporting him for their launch, through their upvotes and sharing it on social media to drive engagement for its launch. We shift to discussing community at Product Hunt, it's an owned one - meaning that Product Hunt owns it. He shares how they have built and continue to build a global, thriving community, spanning different personas. Sharath explains why being a great listener is critical for success when building a community. Lastly, Sharath shares a few must-do items for any company starting to build community.

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Evan Patterson, Head of Content & Community at trender.ai Evan fell in love with community through his time watching YouTube shows in high school and noticed that the best influencer campaigns were with brands that the person actually liked and/or used. Once people got to know him via social channels, his thought process was that “once people get to know me, they’d like me, and eventually want to work and buy from me.” B2B vs. B2C is all the same, so he implemented similar strategies from past roles in his roles within B2B to develop his community and utilized it for Social Selling strategies. Evan was being where his audience was, so he felt it was appropriate for him to spend time there vs. doing activities for the sake of doing them in his past sales-focused roles. A key health check on your community, use social listening and see how many times in a timeframe is your organization being talked about. Also, follow Evan on Twitter.

In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Nisha Baxi, Head of Community @ Gong. Over the last 8 months, Nisha has built a community from scratch and is now scaling up the community team. This seasoned community builder has led developer community initiatives at companies like Facebook, Microsoft, and Salesforce.com. During the early days of community building, Nisha leveraged gathering people in-person to have shared experiences and get to know each other. Even now going on 2022, we look forward to in-person activities. That said, you need to meet your community members where they are. Watch the full episode to learn about what Nisha uses to gauge effectiveness, what community means at Gong, and more community-led growth tips! ‍ Also, follow Nisha on Twitter.