In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Evan Patterson, Head of Content & Community at trender.ai

Evan fell in love with community through his time watching YouTube shows in high school and noticed that the best influencer campaigns were with brands that the person actually liked and/or used.

Once people got to know him via social channels, his thought process was that “once people get to know me, they’d like me, and eventually want to work and buy from me.” B2B vs. B2C is all the same, so he implemented similar strategies from past roles in his roles within B2B to develop his community and utilized it for Social Selling strategies.

Evan was being where his audience was, so he felt it was appropriate for him to spend time there vs. doing activities for the sake of doing them in his past sales-focused roles. A key health check on your community, use social listening and see how many times in a timeframe is your organization being talked about.

Also, follow Evan on Twitter.