In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Lloyed Lobo, Co-Founder & President at Boast.AI and Co-Founder and Co-Chair at TractionConf.io.
Lloyed kicks off the show by sharing the strategic value to companies that have a Community-Led Growth Go-To-Market (GTM) motion, through his previous experiences in startups. Boast.AI built a community for innovators and those who support them through events and other engagement strategies. He shares the differences between building a community around a product vs. building a community of practice.
Focus on the passion for building community, not strictly the ROI of it. By serving one audience specifically, then it'll give you clarity for how to build a sphere of influencer around that ideal customer profile (ICP).
LLoyed shares best practices for measuring the ROI of community, and it's not all about the revenue attributed to community.
Follow LLoyed on Twitter.
The Community-Led Growth Show