The DigitalMarketer Podcast

How can I use my community to increase conversions? How can I use my community to serve my customers longer? And how can I use my community to spread the word and become incredible affiliates? If you're not asking yourself these three key questions as a business owner, you probably should be. Creating thriving communities and empowered community teams for your business is the powerful theme we're addressing in today's Digital Marketer podcast episode. As the Lifetime Customer Value becomes more important than ever, and as we start to see a trend of people returning to the "AOL roots" of community forums and chat groups, how business owners learn to connect with their customers is a challenging exercise. Especially when one considers how far away we've drifted from the core principles that community involvement elucidates for human engagement and the brands we buy into.The good news is that you can show up authentically as a business owner, listen to what your customers are saying, operate ethically, and create meaningful customer engagement – and you'll be well on your way. According to Shana Lynn, an expert in her field of community marketing, this requires engagement not just for engagement's sake. Rather, we need to understand the role of progress as reflected in our community: how are we doing better, and how are we getting results?Learn how to get clear on your purpose, beliefs, behaviors, and boundaries as you build a thriving community (that is ultimately about fostering human connection and other evergreen marketing principles) – all in today's episode that shines a bright light on the value of community for your brand. Shana Lynn is a Community Strategist and the Founder of Community Cultivated, which has helped over 1000 communities. With over a decade of experience in community marketing, Shana is an expert in her field. Create thriving communities and empowered community teams for your online business. Key Takeaways:01:15 Why don't we have more community experts?02:43 How to change the opinions of business owners who see community as 'customer care'04:18 Appreciating Lifetime Customer Value in a post-pandemic world06:03 Is the Internet returning to online forums and community like how AOL Chat used to be?07:39 Understanding the role of progress in the context of community09:12 Community first, then product and business from that community11:52 How does Shana calculate ROI on community engagement in a way paid media would understand?12:42 Seeing community as your brand, and the importance of investing in your brand16:42 How community and content can work together18:12 Examples of where big business has successfully engaged with community19:51 Why the value is in community (and not the creator of the community)25:11 Appreciating that being ethical in business is good business25:54 What can small businesses do to get better at community engagement?28:23 Learning to ask your customers what they want29:18 The Four Things you need to create a strong communityConnect with Shana Lynn:Website - https://www.shanalynn.com/ Podcast - Community Creators with Shana Lynn on Apple Podcasts - https://podcasts.apple.com/za/podcast/community-creators-with-shana-lynn/id1612838240Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

How do you convert your traffic and clicks into prospects, leads, and then actual sales? Today we're talking about a genius application of your social media skills to increase conversions and actually make money by engaging with your community. Just because you're crafting great content doesn't necessarily mean that anyone is going to see it. So first off, how do you get people to consume your content and then buy from you? Or "throw credit cards at your face," as today's effervescent guest, Molly Mahoney (The Prepared Performer), likes to put it.The Social Sales Shuffle is Molly's three-step guide to rousing your social media profile from its slumber, then creating better online community engagement, then teasing out the business challenges your ideal customer is having, and then presenting your offering as the solution. It's a myth that our ideal customer is someone we don't know at all. Chances are they are already in your sales pipeline, just waiting for the right time to buy. So making a list of five potential customers and then engaging with them meaningfully on their platform is part one of the strategy to grow your organic reach. There are sneaky social media skills aplenty from Molly in this episode. For example, how not to let the algorithm assume you're clickbaiting?From doing research on your prospects to opening up the algorithm by creating engagement on other community pages, the Social Sales Shuffle is a marketing game-changer that you absolutely have to try at home to boost your engagement and turn that member of your online community into an actual sale!Molly Mahoney is the founder and CEO of The Prepared Performer. She teaches people how to turn their message into a profitable movement by having more fun (and ultimately making more money) without guru marketing or high-pressure sales tactics. Learning how to perform better in business begins with performing better in front of others.Key Takeaways:01:37 How more AI content doesn't equate to better marketing 03:47 Molly's 'Social Sales Shuffle' for increasing how your content gets consumed08:05 'The Money Dance' to get your whole body inspired before you connect with your audience12:52 The importance of looking at someone's profile update before sending them a DM15:19 Three steps to re-activate your social media account17:10 Going into another group/online community to generate engagement23:52 The Validation Post: "lemme know" and not "let me know"!27:10 Using AI to get people to raise their hands, identify their problems, and start a conversation30:41 An example of the Social Sales Shuffle in action (How To Do social media with Molly!)34:22 Appreciating that there are better ways to engage with your online community36:38 TAKE ACTION STEP: Try the Social Sales Shuffle yourself!*Check Out the previous episode featuring Molly Mahoney: Building Your Brand Voice with AI - https://www.digitalmarketer.com/podcast/digitalmarketer/episode-323-building-your-brand-voice-with-ai-and-molly-mahoney/Connect with Molly Mahoney:Instagram - Molly Mahoney * Video * Organic Social * Sales * Gen AI (@thepreparedperformer) • Instagram photos and videos - https://www.instagram.com/thepreparedperformer/?hl=enWebsite - the Prepared Performer - https://www.thepreparedperformer.com/YouTube - The Prepared Performer - https://www.youtube.com/user/ThePreparedPerformerBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

How much do you as a marketer value that first meeting? Simply put, if you can't sell a meeting, you can't sell your product. So it all starts with what happens at that first meeting! Kevin Barber is the Founder and Head of Growth at Lean Labs and he's emphasizing the seemingly obvious point that you need to be able to sell the meeting to sell your service. Together with host Mark de Grasse, Kevin is offering the TDM audience some rapid-fire solutions to establishing a quick win from that first meeting, getting past that 'first dollar problem', and then building a trusting relationship with a customer.And if it then doesn’t work out at that first consult, chances are the client will have friends and can make referrals. So get that meeting!Other proactive solutions offered include providing market insights rather than talking about what you can offer (and how great you are). Or better yet, have a low-risk offer with a ‘one week win’ to build trust. As is customary with TDM these days, there's talk of AI and here again, Kevin has some insights and terminology that host Mark de Grasse reckons he should trademark. Is it AI (Artificial Intelligence) or IA (Intelligence Augmentation)? Kevin shares how his company is using AI to produce stellar results for his clients by saving him and his team time at the conceptual stages of any project. So, from articulating the goals of that first meeting to articulating your Intelligence so that AI can Augment it, it's all here on today's episode that is a guaranteed "quick win". Kevin Barber is the Head of Growth @ Lean Labs and a mentor to 50+ High Growth Companies. He is also a M3 member at DigitalMarketer.Key Takeaways:01:33 If you can't sell a meeting, you can't sell your product02:50 Having a low-risk offer with a quick win to build trust05:00 The value of a switch offer that gets you past that 'first dollar problem'06:30 Understanding that the goal of the meeting is to give them a new perspective09:34 TIP: Shifting from articulating what's great about you to providing market insights13:23 How does Kevin get a six-figure client the 'one week win'? 17:55 Understanding what a 'win' means for the client22:34 How is Kevin integrating AI into his business? 25:32 Is it AI (Artificial Intelligence) or IA (Intelligence Augmentation)? 30:52 Kevin shares a practical use of AI in his businessConnect with Kevin Barber :Website - https://www.thekevinbarber.com/LinkedIn - https://www.linkedin.com/in/thekevinbarber/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

What is brand science? What brand do you reach for first when you stop at a gas station? And how much of a role does your mental availability play in that decision? Creating the right sensory experiences through brand exposure to improve memory association is discussed by Stæven in this fascinating episode as he offers up practical ways to implement brand science in your business. Stæven Frey is the 'adorkable' founder and chief brand scientist at Quantum Branding and he is super passionate about helping everyday companies without the big budgets of Coca-Cola figure out their brand assets and apply a simple scientific methodology to assess and articulate your brand's most distinct characteristics.This starts with a Brand Checklist (see link below), and from there we can really begin to appreciate our brand's sensory assets and build out a brand and marketing platform that is congruent and cohesive. Learn about Jungian archetypes, the customer feedback loop, what we know, and what we suspect is coming (with AI) in this TDM episode which emphasizes the importance of understanding your own brand strategy in a sensory world. BrandScience™ is an insightful, evidence-based metric that will change how your company competes in the marketplace, taking you to a whole new level and getting you measurable results. Since 2004, Quantum has been crafting authentic and memorable brands that outperform the competition, rise beyond the status quo, and deliver iron-clad results. For more information, please visit Quantum Branding.Key Takeaways:01:54 What is brand science and what does it mean for marketers?07:25 How can we implement brand science? 13:30 The Brand Science Checklist – understanding our brand assets24:50 Why 'unseen is unsold' – building relevant brand associations 29:00 How to build your brand platform using your brand assets32:15 Jungian archetypes as they apply to marketing (and Snickers)35:40 Understanding 'light' versus 'heavy' buyers37:30 Design congruence and how consumers are looking for brand cues40:00 Understanding the feedback loop of a customer's brand experience 43:10 How is customizable AI shifting the brand experience? Connect with Stæven Frey :Website - https://www.quantumbranding.agency/ Stæven’s 10 Week Course - https://www.quantumbranding.agency/brandpreneur/Download the Brand Science Checklist - https://www.quantumbranding.agency/brand-science-checklist/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

How are you talking about your products and services on your podcast? And are you doing it in a way that makes the listener want to learn more about what you're offering? Kevin Chemidlin is the Founder of Grow The Show podcast, and he's offering some highly practical tips on how to monetize your podcast. Kevin has over 400 clients who he has helped 10x their listener base and monetize right away, just by following some pretty simple podcast strategies. The first step is establishing congruency between your podcast and your offering, and once you've accomplished that you can look at your Call To Action.Whereabouts in your show should your Call To Action appear? Should it be your (the host's) voice and how long should it be? And what is it exactly that you are selling? Just selling the simplest next step in the sales funnel is just one of the smart pieces of advice that Kevin has to offer in this episode of TDM that is for all you podcast hosts out there who are looking to "grow the show".Kevin Chemidlin is the Founder of Grow The Show podcast. As promised, "the link will be in the show notes" and here it is: https://growthe.show/masterclass. Key Takeaways:01:25 How does Kevin advise his clients on converting listeners into buyers?04:12 How feasible is it to adapt an existing show to attract customers?06:11 What Call To Action strategy does Kevin recommend? 07:38 Just selling the next step in the funnel12:46 How should a host insert a Call To Action? 15:52 Recommended Call To Action pro tips21:40 Should your podcast voice be the same as the CTA?Connect with Kevin Chemidlin:Instagram - https://www.instagram.com/kevinchemidlin/?hl=enWebsite - https://growtheshow.com/If you are looking for ways to 10x your podcast audience that doesn’t burn you out, and turn your listeners into buyers, check out Grow The Show. Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

What blog articles do I need to write to attract more customers? And what keywords should I include? What are the latest SEO hacks I should be applying when I’m creating content? If this sounds like you and your business, then we’ve got the answers for you in today’s informative episode with someone who is on top of the SEO game. Keith Breseé is the founder of The Traffic Dojo, which has generated 2 billion views from SEO for their clients.The day-to-day strategies based on Google’s updates and constant changes make how we address SEO on websites a constant challenge. But if you zoom out, Google still wants you to get the answer that you came looking for, and so the fundamental principles of SEO remain the same. So, making good content hasn’t changed how search engines view your work. This is the departure point for Keith as he elaborates on the importance of actually asking the paying customer what they’re searching for so as to solve their problems, and then having channels (like email marketing) that you actually control.Appreciating that SEO is often the result of all the other good things that you’re doing marketing-wise is articulated by Keith, with host Mark de Grasse weighing in on the importance of keeping a Lifetime Customer (seeing as acquiring one is likely to get more expensive). From backlinks to site speed, there’s a plethora of practical SEO advice and insight in this search engine-friendly episode of The DigitalMarketer. Please join us.Keith Breseé is the founder of The Traffic Dojo, which has generated 2 billion views from SEO for their clients. The Traffic Dojo scale SEO traffic For D2C healthcare brands with unlimited & reliable traffic! Visit The Traffic Dojo for a free 15-minute training video on how to attract tens (if not hundreds) of thousands of visitors every month — without buying Facebook ads, or building your own audience from scratch.Key Takeaways:01:22 Has SEO fundamentally changed?04:30 Asking the customer what they’re searching for — and then building a mind map09:03 The importance of solving your customer’s problems13:20 How Google’s EEAT update has changed things recently19:00 What can a ‘smart spider’ do to better understand our data? 26:43 The diversification of traffic (having channels you actually control)39:20 How SEO is the RESULT of all the other good things that you’re doing 31:55 From backlinks to site speed: what still works?  Connect with Keith Breseé:The Traffic Dojo - https://www.thetrafficdojo.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

What is the role of a CMO in today’s marketing landscape? Often a CMO will get hired as a band-aid for a company’s marketing ailment, and as such, they don’t usually stick around for too long at any one company.‘The 4 Ps’ – Product, Price, Placement, Promotion – are still the core of your business. How the CMO has a voice in the room to influence the thought process in these key areas is succinctly articulated by a CMO with a keen understanding of the challenges of modern-day marketing. Please join us. CMOs that are coming up in the social media SEO scene with an understanding of platforms like TikTok are obviously different from CMOs who’ve come up through the ranks of an agency and have a different take on marketing strategies.And so, because marketing is being seen as an increasingly specialized role, with CMOs being hired for demand generation or the next marketing challenge (instead of letting them evolve with the company), the role of the CMO is constantly changing.Creating credibility for the role of the CMO and the overall company marketing strategy (and getting department buy-in) is one of the challenges David addresses in this interview. He also touches on the need for marketing to be agile and responsive, and how to frame marketing in the same way we do products. David Fossas is a growth-stage leader with a great track record of driving revenue and the advancement of companies from startup to maturity. He is also the current CMO of Staccato and is in conversation with TDMs Mark de Grasse about the importance of having a Chief Marketing Officer who is in tune with the rest of the company’s needs.David Fossas is the current CMO of Staccato, an outdoor lifestyle brand. He has previously worked with over 35 brands, including General Motors, Hewlett Packard Enterprise, Verizon, HP, Inc., Visa, and more. You can find him on Twitter (occasionally) and Instagram at the links below. Key Takeaways:01:30 What is the role of the CMO, and why is their tenure statistically so short? 04:00 The importance of the CMO educating other C-Suite team members on company strategy06:20 Appreciating where new CMOs are coming from08:00 How to talk about marketing with the other departments in your company09:43 Why marketing needs to be the most responsive aspect of any organization14:00 How do CMOs differentiate their roles in product versus brand development?18:35 Where does the disconnect happen with CMOs in a company’s organization?  21:25 How did David become a CMO?28:15 David’s advice for aspirant CMOsConnect with David Fossas:Instagram - https://www.instagram.com/dfossas/?hl=enTwitter - https://twitter.com/dfossasBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

Are you focusing on one Key Performance Indicator at a time to not muddy the water you’re marketing in? Are you making the mistake of ‘channel chasing’ and trying to spread your product and marketing across a host of social media platforms just for the sake of it? In other words, are you moving from one platform to the next to solve a problem, instead of addressing your positioning?The best product won’t save bad marketing. And bad marketing won’t save the best product. We can start there. No tool is going to fix the problem of having a product no one wants to buy. So, how are you achieving proof of concept in the most efficient, cost-effective way possible? If you can sell organically, you get immediate feedback and validation.  As the Lifetime Value of a customer becomes paramount, and as we grow tired of buying crappy products that don’t last off drop shipping sites with poor lead times and bad reviews, it’s more important than ever to nail down the e-commerce basics before falling for all the Shopify Tool ads that tell you it’s as easy as a ‘drag and drop’ to become an online millionaire. Scott’s pragmatic advice will ensure you don’t go quitting your day job just yet, as the fundamentals of growing your business online are established in this, the first of a series of many interviews with TDM’s merchant master. Scott Cunningham is the Founder of Merchant Mastery, producing $150 million in sales for Shopify stores last year alone. He is also TDM’s e-commerce master and head of their e-commerce certification. In today’s chat with host Mark de Grasse, they are clearing up some of e-commerce’s biggest misconceptions.Scott Cunningham is the Founder of Merchant Mastery. He is also the Founder and CEO of Social Lite, a Shopify Partner sales and marketing agency that has helped hundreds of Shopify merchants around the globe scale their revenue with Facebook Ads, Google Ads, email marketing, and Conversion Rate Optimization (CRO).Key Takeaways:02:30 What are some of the biggest misconceptions about e-commerce? 05:45 Understanding Proof of Concept09:25 The importance of focusing on one KPI at a time11:45 Unpacking ROAS (Return On Advertising Spend)15:40 Appreciating the lifetime value of the customer17:55 Are you ‘channel chasing’? 23:30 What budget misconceptions do people have about e-commerce?26:00 Getting product validation early on, as cheaply as possible31:05 Product misconceptions: how are you presenting your product to the world?36:19 The trend of high-value products, marketing, and increased client retentionConnect with Scott Cunningham:Instagram - https://www.instagram.com/merchantmastery/?hl=enTikTok - https://www.tiktok.com/@merchantmasteryYouTube - https://www.youtube.com/c/MerchantMastery?app=desktopBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

What does it look like to appear as a guest on 53 podcasts in 2 months? Craig Andrews is the principal ally with Allies4me, a company that attracts strangers and converts them into high-paying customers through well-crafted sales conversations. After COVID he embraced podcasting as a marketing strategy and, together with his wife, who curated the show requests, Craig garnered national and global attention to his inbound marketing company by appearing on some of the best podcasts around. So, how did he do it? And was it successful? From the exposure you get to the chance to build authority with a new audience and rapport with the host, using the platform of podcasting makes smart marketing sense.  From first-time offers and call to action, and from lead magnets to conversation starters, host Mark de Grasse and Craig Andrews are contrasting the terms and concepts podcast marketers use and applying a common sense marketing approach that illuminates the value of podcasting as an authentic way to engage with new audiences and build your brand. How you move your prospective new customer into a ‘framework of success’ with your offer is also discussed by Craig in this insightful episode of The DigitalMarketer. This is next-level lead generation at its finest. Please join us. Craig Andrews is the principal ally of Allies4me. Craig also famously took a company from $18 million to $60 million in 18 months – and then got fired. But that is a story for another day! Please check out allies4me.com/digitalmarketer and enjoy 23 days of free access to Craig’s Course on ‘How to Engineer the Ideal Sales Conversation’. Also, visit allies4me.com for more on what Craig can offer you and your business. Key Takeaways:01:30 Podcasting as a marketing strategy06:00 How to get onto other podcasts as a guest12:20 What has guesting on podcasts done for Craig’s business?16:50 The value of storytelling on podcasts21:00 What is the Call To Action?22:30 What is the difference between a ‘tripwire’ and a first-time offer? 25:00 Craig’s ‘next level’ lead generation formula29:30 Getting out of a mindset of sales and into a mindset of serviceConnect with Craig Andrews:Website - Allies4me.com23 Day Free Access to Craig’s guide on how to engineer a first-time offer - allies4me.com/digitalmarketerBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

What is an irresistible offer, and how do you create one? Is there a proven formula? Kenneth Yu shows you how exactly he writes his offers. Tune in and discover Kenneth's proprietary Holy Grail Copywriting Method -  the ultimate system to position, brand, and scale your products as the object of earnest desire, which buyers would want to attain at any price. Learn the UFO technique to craft your offer effectively,  grab the attention of your ideal customers, and increase your sales, And, if you're not yet leveraging AI in your business, this episode will show you what it can do. So what are you waiting for?Kenneth is the accidental founder of the “Write Your Own Damn Cheque” movement, where he teaches financial independence through his proprietary persuasion system, personal growth, and strategic thinking. He is the recipient of the World Marketing Congress Top 50 Global Digital Marketing Leaders, the World Brand Congress Most Influential Digital Media Leader, Cannes Lion, London International, D&AD, and other distinguished marketing awards. As an A-list copywriter, Kenneth knows exactly how to craft compelling offers. Today he talks about the Holy Grail of offer creation and his 3-step formula that you can use to elevate your marketing efforts. Key Takeaways:01:26 Kenneth shares the idea behind the accidental movement WYODC (Write Your Own Damn Check)03:26 The Holy Grail of offer creation06:09 The 3-step formula for creating an irresistible offer (with examples)16:48 How AI and ChatGPT helped Kenneth get 500 subscribers in 3 days!20:07 Want to use social media the right way? Grab Kenneth's social posting product21:17 Here's a valuable tip about making  your self-liquidating offer/objective (SLO) more powerful24:10 Making your information course attractive to customers26:40 The biggest mistakes marketers and business owners make28:04 Leveraging ChatGPT to make an offer targeting your ideal customer avatar28:45 Another great tip from Kenneth about offer creation30:15 What are domino effect bonuses, and how can they make your offer more enticing?Offer:Take advantage of Kenneth's free masterclass on offers and how to stand out in the marketplace. https://bit.ly/HolyGrailDMConnect with Kenneth Yu:Website - https://wyodc.com/Facebook - https://web.facebook.com/RealKennethYuInstagram - https://www.instagram.com/wyodcworld/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss