The DigitalMarketer Podcast

Let's say you've written a book covering your area of expertise. How do you go about promoting it and using it to help grow your business? Paul McManus is the co-founder of More Clients, More Fun, and he has worked with over 500 professionals to help them write, publish, and market their books (specifically on LinkedIn).An interview with Paul first appeared in Episode 324 of The DigitalMarketer podcast, entitled 'Helping Business Professionals Become Published Authors with Paul G. McManus'. That episode is a great starting point if you are looking into why you should write a book, the process involved, as well as some of the benefits. This is Part Two, effectively. Now you have your book, and it's time to take it to market. From understanding the value of LinkedIn newsletters as a way to grow your subscriber base and then using the contents of your book on the platform in the right way, Paul is sharing some great insights into curiosity-driven book marketing. The status bump that you enjoy when you become an author and the way you are now able (with AI) to deliver consistent, on-brand messaging that comes from your book is part of what makes getting your book 'out there' across all the various social media and marketing platforms so appealing. Paul McManus is the co-founder of More Clients, More Fun and the author of 'The Short Book Formula', the ideal solution for financial professionals who want to write and publish their books quickly and efficiently. Key Takeaways:03:43 Paul shares his 5 key strategies for promoting your book06:40 The value of a LinkedIn newsletter to grow your subscriber base12:00 What content from your book should go into your LinkedIn feed?16:28 Creating curiosity-driven direct marketing18:00 The value of an accompanying audiobook20:20 Appreciating the status bump of having written a book23:50 Is it okay to repurpose your content?27:20 The importance of consistent messaging with your organic content29:13 How Paul is embracing AI to expand the author's original conceptConnect with Paul G. McManus:Website - The Short Book Formula - https://www.theshortbookformula.com/Linktree - @paulgmcmanus | Linktree - https://linktr.ee/paulgmcmanusBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

How do you turn cold traffic into hot buyers? Ian Stanley is the Founder of Almost Passive Income and he's getting over 80% conversion (almost unheard of) using a new case study. So, how's he getting such a great opt-in rate?Ian's 'secrets' aren't necessarily all that new, but they are important reminders for those digital marketers who sometimes want to believe that their new approach will work better. The advice begins with ensuring that your ad copy is similar to your offer's landing page. Congruency is a big buzzword for Ian and this continues with the personalized welcome email that arrives soon after you opt into the offer. And then the deal breaker is that you can expect to see results in a short six hours. TDMs Mark de Grasse and Ian Stanley are also discussing the importance of matching the medium to the message and finding congruent ways that they will actually buy. Again, it may seem obvious, but if they're watching you on YouTube, they're more likely to pay for a webinar than download an ebook. Learn about the value of other people's lists, the right way to go about creating effective ad copy that actually generates sales, why having a great offer that people want to buy in the first place, and Ian's 'chaos approach' to making new ads in this frank discussion that is all about getting your marketing fundamentals right before taking on the idea of ‘advanced fundamentals’.  Ian Stanley is the Founder of Almost Passive Income. He is The $100M+ Email Copywriting Mentor and you can find him on Instagram if you're looking to make money sending emails or visit standupconversions.com.Key Takeaways:01:51 Why do Ian's email campaigns work so well?04:20 Shooting Instagram video ads with wild backgrounds08:40 The importance of the offer and the welcome email09:50 Appreciating congruency between the offer, the landing page, and the welcome email12:50 What people opt-in for is what they tend to buy18:30 What is Ian's approach for new clients?21:20 Do you have something people really want to opt-in for?26:35 Understanding the fundamentals before you try the advanced fundamentals30:00 Mixing up the same ads with different guest actors (testing what works)32:40 The chaos approach to creating new ads 34:50 Getting rid of your expectations before you publish35:45 Why testing is so important - and building off of thatConnect with Ian Stanley:- Website - https://standupconversions.com/stories9375923- Instagram - https://www.instagram.com/almostpassiveincome/?hl=en- Ian’s Book - Confessions of a Persuasion Hitman: The Unusual Rules I Learned From Selling Over $100,000,000 of Products and ServicesBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

How do you learn from the experience of putting out an offer that doesn’t quite get the sales conversions you were after? You can start by collecting the data, analyzing it, and then aligning it with your audience to increase your offer conversion.Mickey Anderson is The Marketing Closer, and she's articulating the merits of creating personal connections and getting your clients "into the offer" so that you are constantly tweaking to see what works and what doesn't.This can be a simple use of the word "because" in a survey, where you give your audience a reason to participate. Shorter, more frequent surveys are preferable too, and quiz funnels are an improving mechanism for generating leads and sales that Mickey is also seeing work well. It's the sage advice of making more meaningful touchpoints to make your emails stand out (perhaps a video) and knowing that if a conversion process is simple, it becomes actionable. Mickey also shares on how to manage client relations with a good old 'compliment sandwich' that acknowledges the hard work put in thus far, rather than saying, "This thing sucks, let's change it." Learn how to test ideas like incentivization and getting the cadence of your list communication and offer optimization experimentation just right from Mickey, The Marketing Closer, who is graciously sharing her industry secrets with TDM's Mark de Grasse. Mickey Anderson is a campaign strategist, conversion optimization specialist, and conversion copywriter, creating content strategies and campaigns that earn multiple 6 and 7 figures in profits. Connect the dots between your content and sales by visiting heymickeyanderson.com and see how you can optimize conversion, maximize retention, and increase referrals for your business. Key Takeaways:01:25 What is offer optimization?02:10 How does offer optimization work?03:35 What key metrics should people pay attention to? 05:40 What do you want out of a survey?07:05 What is the statistical input you need to make your collected data worthwhile? 08:26 How do you improve your offer based on the data? 10:25 What is enough time before you modify an existing offer? 12:26 What are the red flags for a really bad offer?13:50 How do you approach what's not working with a client?16:18 The improving value of quiz funnels 18:20 Are email conversion rates still high? 19:06 How regularly should you be emailing your list?22:50 Mickey's client manager advice (putting it in "test mode")25:38 If it's simple, it's actionableConnect with Mickey Anderson:Website - Hey Mickey Anderson - https://www.heymickeyanderson.com/Instagram - https://www.instagram.com/heymickeyanderson/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

In a crowded marketplace, how can we as digital marketers improve our list-building skills? Email list building is ethical, effective, and cheap! Igor's insight into helping us recognize that email is the platform that puts people in the mood for any kind of financial transaction is genius. After all, wouldn't you rather be transacting in sales from an email newsletter first thing in the morning than earning 'likes' from your latest social media post?Also, it's about delivering educational, entertaining content that positions you as the authority in your niche so that when your subscriber is ready to pull the trigger on what you're offering, you are their 'go-to' person.Igor's in conversation with TDMs Mark de Grasse and they're talking about the art and science of getting a potential prospect to give you their email address so that you can give them information on your business, follow up with them over time, and then convert them into a customer and (hopefully) repeat buyer.There's also advice on how to grow your list through 'transferability' and getting mentions (landing page links) on other people's lists. It's about changing the scarcity mindset that a marketer may be prone to adopting in believing that you're competing for that one person's email address, and appreciating that people can be on several lists at once. Learn how to better guarantee sales results by targeting people with something they're already interested in by following Igor's succinct advice on email list building for both beginners and marketing pros alike! Igor Kheifets is an Amazon best-selling author of List Building Lifestyle: Confessions of an Email Millionaire and the founder of the ‘List Building Lifestyle’, an online academy training people how to become financially free with email marketing.Check out igorsbook.com and get a free hard copy of his Amazon Best-Selling Book + $3,208 in free bonuses, which includes the digital and audio copies, plus courses and templates to start building your email list today.Key Takeaways:01:38 What qualifies as an expert these days?02:18 What is list building?02:30 Why email is the preferred form of marketing communication04:55 Becoming the 'go to' authority by building up email communication with clients06:18 How your list members can remain dormant for years – and that's okay08:50 What platform is best for sales first thing in the day?10:00 Why transacting in sales (via email) beats transacting in 'likes' on socials12:00 How your email portal is already being used for any financial transaction 14:49 How do you build your email list?17:10 The value in 'renting out' someone else's list 20:50 What do you send your customers every day? 23:30 Telling your own story to your email list24:48 Being educational and entertaining with your emailsResources:Click here for a Free Book + $3251.88 in Bonuses https://institute.listbuildinglifestyle.com/product/free-book/Connect with Igor Kheifets:Website - https://listbuildinglifestyle.com/YouTube - https://www.youtube.com/c/IgorKheifetsBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

Is there a simple, proven approach to copywriting that can be integrated successfully into marketing campaigns and then automated ad infinitum? Jon Reyes believes there is. Jon is the owner of Copy Blueprints.com and he has built a tried and tested system around copywriting that is cohesive with your marketing plans. It comes down to three simple strategies: marketing and writing for conversions, marketing and writing for your brand voice, and marketing and writing to give insanely good value to your audience. Sure, this does differ, as health and wellness strategies will differ from entrepreneurial and personal growth advice, but ultimately it boils down to these three approaches that, once grasped, can be automated (forever!)So, if your influencer is big on brand voice, you focus on that. If your product is strong, you focus on conversions. But what happens when an influencer plateaus? Do they reveal personal details about their lives and show their imperfections to grow their audience? What about products like Apple that attract and repel? Is direct marketing effective and how does Jon evaluate a company's efforts through his systematic approach?Today's TDM is a lesson in brand voice (how you want to be portrayed versus what your audience reacts to) and provides answers to the questions above. It is a timely reminder of the importance of consistent messaging in your copy-driven marketing. From working with marketing masterminds to 'up and coming gurus', Jon has seen it all and stands by his experience. Making money and satisfying your clientele is an easier juggling act with Jon's copywriting blueprint for success.Jon Reyes is a freelance copywriter, CRO specialist, and the owner of Copy Blueprints.comJon is responsible for multiple 8-figures in sales for health and wellness experts, influencers, and info-marketers. He has built an entire system around copywriting that is cohesive with your marketing plans. Get the tried-and-tested "Shortcut" to a 6-Figure Income as a part-time copywriter by visiting www.copyblueprints.com and see how transforming "The Written Word" into measurable, explosive profits can rock your world.Key Takeaways:01:10 What does a cohesive approach to copywriting look like?03:10 What are some examples of how Jon's approach has worked?05:10 What happens when an influencer plateaus?06:50 How does Jon measure direct response marketing campaigns?08:40 The value of marketing consistency09:35 How do you describe a brand voice?12:35 Is your brand 'pretending'? Be genuine!13:55 How do you translate an authentic voice into conversions? 15:35 Why influencing can become a lazy popularity contest18:10 What happens when you go for conversions too aggressively?19:35 How to create a value message that keeps your customers for a long time?24:20 How to pinpoint your values – and then scale quicklyConnect with Jon Reyes:Website - Copywriters' Masterclass | Rockstar Conversions - https://www.jonreyes.net/6-figuresBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

In the tsunami of open-source AI that has engulfed us all, who's riding the wave's crest with the right prompts to generate in-context learning from models like ChatGPT4 that creates effective copy? Arguably, it's Jon Benson, inventor of the VSL (Video Sales Letter) and founder of CopyPro, an AI-driven app that is so intuitive it promises that it will soon be promptless.Jon has been pioneering the art of copywriting in video content for the better part of his career and learning AI for the past six years. In today's episode of TDM with host Mark de Grasse, Jon is trumpeting the importance of copywriting and riffing on its evolution since Mad Men and its halcyon heydays. There is a vanguard he describes where brilliant, human copywriting meets eager-to-learn AI. Here, at this cutting edge, sits a quiet appreciation for the art and science of persuasion. A skill AI has yet to master. This is good news for copywriters that are out there, learning AI in the dark, figuring out how AI thinks through the structure of language, and so becoming ever practical and valuable for everyday folk like us digital marketers.Jon promises that the launch of his application is indeed going to be better than working in the mines of ChapGPT and other open-source AI apps that are just warp-speed predictive text engines, still lacking the finesse of people-powered persuasion. All of this makes for compelling TDM content and frankly, it's hard not to be persuaded by his passion, his perspective, and his prompt(less) arrival in AI copywriting country. This one's for all you diehard copywriters out there! Disclaimer: This copy was written by a human.Jon Benson is The Billion Dollar Copy Coach, the CEO of CopyPro.ai, and ChatVSL which promises to write persuasive, direct-marketing Video Sales Letters in under an hour. To find out more about what Jon does, visit copypro.ai and jonbenson.com. You’ll be sure to find great sales pitches, a love of words, personal music videos, VSL testimonials, and more. Key Takeaways:01:18 How did Jon and Copy Pro get started with dissecting copy for AI?03:30 How ChatGPT4 has flipped the switch on writing accurate copy04:36 The advent of direct response copywriting06:20 Appreciating the art and science of copywriting07:44 Why (human) persuasion still matters08:30 Why AI has a problem 'opening a loop' 10:06 Mad Men and direct response marketing14:25 Why it's so important to be able to distill your copy16:54 Why copy needs to be simple and persuasive with attention spans waning19:15 Promptless AI and what BNSN will be able to do21:40 How BNSN is starting with emails and then VSL 22:20 What is prompt creation going to look like for average folk?28:00 Introducing Chat VSL Connect with Jon Benson:Website - https://go.copypro.ai/Chat VSL - https://jonbenson.com/LinkedIn - Jon Benson - Creator of CopyPro.ai - https://www.linkedin.com/in/jonbensonBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

What is Google's new generative AI going to mean for you and your business? There are big happenings in the world of AI, none more so than Google's recent I/O keynote, where they unveiled a whole new search model (pretty much). And so if you want to eat, you're going to need to learn to EEAT. Extra emphasis on the first E. The E-E-A-T Google acronym stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google will no longer be prioritizing Authoritative articles on skydiving. Rather, if you want the high ranking, you'll need to prove that you jumped out of the plane!With 80% of the world's internet traffic and $162 billion in revenue in 2022 from search alone, Google knows that it needs to drive traffic back to its publishers. And so, they're rewarding content creators who combine their Expertise with actual Experience. This is good news for marketers and great news for content creators worrying about the AI wolf at the door. Julia McCoy is reminding the TDM audience that having a presence, choosing a niche, and sharing lots of content within that niche matters more than ever. Host Mark de Grasse is throwing in some measured skepticism about whether or not Google will be swiping our content anyway and what will happen if their plan doesn't work. All of this makes for engaging content on how we can be an E (expert) rather than a C (chatbot) in this AI-crazy world. Julia McCoy is the President of Content at Scale and is a bonafide AI Expert with added Experience. Content at Scale is the world’s fastest-growing AI writing platform for SEO marketers. A go-to resource for marketers, agencies, publishers, and content freelancers looking to step into the new world of AI with knowledge and integrity, Content at Scale helps marketers, agencies, publishers, and content freelancers adapt to AI content without losing the human touch. *Check out Episode 322 of The DigitalMarketer, which featured an interview with Content at Scale’s Founder, Justin McGill.Key Takeaways:01:20 What is Google generative AI all about? 08:58 What examples were highlighted at Google's IO keynote?10:20 Can we trust Google? 11:55 How hard will it be to be featured as an expert contributor? 18:30 Will Google's new approach work for the average person?19:30 Will Google care how we create our content (using AI)? 22:00 Google's struggles as an 'old' company23:15 Understanding what Google means by 'Experience'26:20 How will Google's tracking work? 29:00 How to tie your advertisers into your content 31:00 How is Google AI going to appease its publishers? 31:50 How do I publish content to get ahead of Google generative AI?34:10 Why content creators will still be valuable36:00 The value of identifying your unique content style39:50 Does domain authority still matter?41:00 The advent of VR and a future marketer's paradiseConnect with Julia McCoy:Website - Content at Scale - https://contentatscale.ai/LinkedIn - Julia McCoy - President - Content at Scale | LinkedIn - https://www.linkedin.com/in/juliaemccoyBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

Are you a business professional or business owner who's weighed up the idea of writing your own book? You've been raised in a world where you've been psychologically conditioned to trust a book, but now everything is digital, and to add to the confusion, there's AI!Paul McManus is the co-founder of More Clients, More Fun and the author of 'The Short Book Formula'. He's in conversation with TDM's Mark de Grasse, and together they're exploring the reasons why you should publish your own book. This starts with seeing your book as a marketing tool and an authority builder.  They promise that what you should do with that book to generate sales will be discussed in a 'part two' episode soon. For now, the emphasis is on the hard copy book as part of the marketing, lead generation, and sales process. A book can create a brand, facilitate trust, and it elevates your status. If you feel that actual writing is too much of a barrier to entry to your masterpiece or that you're just too embarrassed to convey your story, then Paul's publishing process involves system creation, ideation, and reforming concepts into something that's deliverable and scalable, will be right up your alley.Paul McManus is the co-founder of More Clients, More Fun and the author of 'The Short Book Formula', the ideal solution for financial professionals who want to write and publish their books quickly and efficiently. Their unique approach allows you to get your message out to the world in record time (six short weeks) without sacrificing quality. Their approach will also help you make sure that your book is compelling and engaging so that your readers will become clients and champions of your business.Key Takeaways:00:59 Why should anybody (professionals or a business) have a book?08:00 How is AI (ChatGPT4) changing the publishing landscape for Paul?14:44 Print versus digital: do you have to actually print?19:10 Using AI to write your book: what are the challenges? 23:50 Becoming a published author in only six weeks25:10 Appreciating Paul's process of working with his clients28:20 Why it's worth working with a publishing professional Connect with Paul G. McManus:Website - The Short Book Formula - https://www.theshortbookformula.com/Link Tree - @paulgmcmanus | Linktree - https://linktr.ee/paulgmcmanusBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

In an ocean of AI-driven content, how do you find your unique voice and identifiable personality that ensures your message doesn't get lost at sea?Molly Mahoney is The Prepared Performer and she's sharing the wisdom of articulating your own unique character attributes (at least 20!) before you start feeding your AI chatbot prompts and coming up with new content. There's a wonderful method to Molly's madness that involves the Quesadilla of Awesome and an intentionally misspelled acronym that will force you to check in with what you stand for as a brand so that when your content is reflected back to you, you'll know right away whether it is on point or not. TDM host Mark De Grasse and Molly also share on how to prevent Chatbot hallucinations, embrace AI's personality quirks, and the frameworks you need to be a better content writer. From awesome quesadillas to banana phones, there are ways to create content and community in quirky ways that set us humans apart from our artificially intelligent digital doppelgängers. Creating magic starts here. Molly Mahoney is the founder and CEO of The Prepared Performer. She teaches people how to turn their message into a profitable movement by having more fun (and ultimately making more money) without guru marketing or high-pressure sales tactics. Learning how to perform better in business begins with performing better in front of others. Elevate your Awesome Podcast with Molly Mahoney and The Prepared Performer team. Key Takeaways:02:00 How does Molly make her AI content more human?02:40 What is the Quesadilla of Awesome?07:00 Making a list of 20 things that make you a uniquely awesome human being08:10 How to appreciate yourself with the SAAVE acronym12:00 Creative AI prompts once you've articulated your uniqueness15:40 Creating a character before you create your AI content16:50 Making an emotional connection with your AI content19:30 How to prevent Chatbot hallucinations20:40 Being patient with your AI prompts26:00 Creating random content with AI27:00 Banana phones! 32:00 The low risk associated with trying out ideas using AI chatbotsConnect with Molly Mahoney:Instagram (and the Free Gifts Molly mentions) - Molly Mahoney * Video * Organic Social * Sales * Gen AI (@thepreparedperformer) • Instagram photos and videos - https://www.instagram.com/thepreparedperformer/?hl=enWebsite - the Prepared Performer - https://www.thepreparedperformer.com/YouTube - The Prepared Performer - https://www.youtube.com/user/ThePreparedPerformerBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

How can you create meaningful, long-form content, using AI, in a way that ticks all the boxes and doesn't leave you scrambling to plug the holes left by unverified sources and hallucinatory AI 'facts'?Justin McGill, founder of Content at Scale, might have the answer you're looking for. His long-form SEO content software has just undergone an important upgrade, Content Scale 2.0, and his company has been in the AI writing game for a good few years now and is getting awesome results. It's as simple as putting in a keyword that you want to rank for, and the AI writing platform will provide you with a published-ready article out of the box. It also uses natural language processing to develop relevant keywords, and its AI detector tool is also an internet-renowned thing of beauty. AI is moving super fast, with thousands of products launching each week. TDM's host Mark De Grasse's conversation with Justin is able to separate the AI wheat from the digital chaff, empowering potentially bewildered or overwhelmed digital marketers out there with the know-how to ask the right AI prompts before getting lost in a sea of SEO content. Justin McGill is the founder of Content Scale. Launched in September of 2022, Content at Scale is the world’s fastest-growing AI writing platform for SEO marketers. They help marketers, agencies, publishers, and content freelancers adapt to AI content without losing the human touch. Content at Scale is a go-to resource for marketers, agencies, publishers, and content freelancers looking to step into the new world of AI with knowledge and integrity.Key Takeaways:01:10 What is Content Scale 2.0? 03:53 How to take your ChatGPT content writing up a notch05:03 What was Justin's development cycle for Content Scale 2.0?08:00 Going back to the drawing board with an AI SASS product11:05 Is it a good idea to keep a beta label?15:00 Better ways to spend time than creating content: promoting it instead19:32 Understanding the AI detector functionality21:55 What's Google likely to do in terms of generative content? 25:37 Which industries are content creators going to become valuable in?26:36 How Bing is bringing AI to the search game to up their game32:15 What's next for Content at Scale? Connect with Justin McGill:Website - https://contentatscale.ai/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert