What does it look like to appear as a guest on 53 podcasts in 2 months? Craig Andrews is the principal ally with Allies4me, a company that attracts strangers and converts them into high-paying customers through well-crafted sales conversations. 

After COVID he embraced podcasting as a marketing strategy and, together with his wife, who curated the show requests, Craig garnered national and global attention to his inbound marketing company by appearing on some of the best podcasts around. 

So, how did he do it? And was it successful? From the exposure you get to the chance to build authority with a new audience and rapport with the host, using the platform of podcasting makes smart marketing sense.  

From first-time offers and call to action, and from lead magnets to conversation starters, host Mark de Grasse and Craig Andrews are contrasting the terms and concepts podcast marketers use and applying a common sense marketing approach that illuminates the value of podcasting as an authentic way to engage with new audiences and build your brand.

How you move your prospective new customer into a ‘framework of success’ with your offer is also discussed by Craig in this insightful episode of The DigitalMarketer. This is next-level lead generation at its finest. Please join us. 

Craig Andrews is the principal ally of Allies4me. Craig also famously took a company from $18 million to $60 million in 18 months – and then got fired. But that is a story for another day! 

Please check out allies4me.com/digitalmarketer and enjoy 23 days of free access to Craig’s Course on ‘How to Engineer the Ideal Sales Conversation’. Also, visit allies4me.com for more on what Craig can offer you and your business. 

Key Takeaways:

01:30 Podcasting as a marketing strategy

06:00 How to get onto other podcasts as a guest

12:20 What has guesting on podcasts done for Craig’s business?

16:50 The value of storytelling on podcasts

21:00 What is the Call To Action?

22:30 What is the difference between a ‘tripwire’ and a first-time offer? 

25:00 Craig’s ‘next level’ lead generation formula

29:30 Getting out of a mindset of sales and into a mindset of service

Connect with Craig Andrews:

Website - Allies4me.com

23 Day Free Access to Craig’s guide on how to engineer a first-time offer - allies4me.com/digitalmarketer

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:

• Conversion Fanatics - Conversion Rate Optimization Agency
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More Resources from Scalable

• [Free Guide & Assessment] 7 Levels of Scale
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