The DigitalMarketer Podcast

Learn how quantity can lead to quality in video content creation from industry expert Ken Okazaki. Discover tips on tapping into emotions, creating engaging hooks, and analyzing successful content. Get insights on content strategy, revenue generation, and optimizing social media engagement. Join the conversation on empowering content creation through emotional engagement and personalized feedback.

Do you have the right personality type to own a franchise? In a post 'Get Rich Quick!' world, where it's getting harder and harder to believe the hype of an 'overnight success', owning a franchise is proving to be a successful long-term model for acquiring real wealth! Of course, you need to be someone who is prepared to play by the rules and even start in the kitchen as you serve your time learning about the franchise you're buying into before you get to be your own boss. Kevin Oldham is the host of "Franchise My Business Podcast" and CEO of Diffactory, providing actionable franchising strategies that make this business model seem increasingly attractive for entrepreneurs who don't want to get a real job.Together with host Mark de Grasse, Kevin is taking us through the steps required to own a franchise, how to get out of an agreement if it's not working, and a breakdown of the pros and cons of owning a business where you pay royalties on your income.  There's a valuable community aspect to franchising that can't be underestimated as you learn that you can't do it all on your own. And while it's a business in a box effectively, you still have to build the box. Illuminating insight abounds inside this episode on how to own a franchise and why it might just be your next smart business move!Kevin Oldham is a digital marketing expert, franchisor, and emerging franchise systems advisor with over 15 years of experience in franchising. Key Takeaways:01:54 What is the current state of franchising? How Kevin got into it04:05 What are the benefits of buying into a franchise?06:25 How does franchising work?10:26 How do you know which franchises are good? 14:13 How do you exit a franchise agreement?16:45 Who is a good prospect for owning a franchise?18:59 How do you set franchisee expectations?23:30 How MBA graduates are being recommended to own franchises27:12 Measuring the expectation that you're not going to cash in right out of the gates29:11 Appreciating the community aspect of owning a franchiseConnect with Kevin Oldham:Website - https://kevinoldham.live/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

Are you looking to scale or are you looking for traction? If you think you're looking to scale, perhaps ask yourself what it is exactly that you are wanting to scale? It's a tough world out there at the moment with an oversupply of vendors and companies asking a lot of their marketing companies when they haven't necessarily even figured out their offer. "If you want to turn someone from 'cold' to a 'call,' but you feel like you're putting fuel into an engine that doesn't even run, maybe consider dialing back the spending," advises Kevin.Kevin is having a frank conversation with Mark today about the state of the market, and how things have changed since the pandemic when everyone went online at once with their offering. He's also sharing on why he's revamping the Growth Accelerator program as he seeks to systematize what is working by returning to principled, repeatable processes that actually make marketing effective.How do we create response-driven campaigns rather than create marketing that plays with our hopes and dreams by spending aimlessly on brand building without showing any real ROI? By creating a Growth Loop that drives awareness that drives acquisition that in turn drives activation.Ratings, reviews, referrals, and results! It's all here, systematically laid out with good old marketing logic that will empower you to accelerate your business growth. Learn how to articulate the problem that you solve, AND the outcome that you deliver with a marketing eco-system that refreshingly addresses (and solves) what is broken with marketing right now.Problem, solution, proof! Differentiate, disrupt, and download! Is it time for you and your business to change quadrants? Find out more inside.Kevin Barber is the Founder and Head of Growth at Lean Labs and a mentor to 50+ High Growth Companies. He is also a M3 member at DigitalMarketer.Key Takeaways:01:28 The problem with their being an oversupply of vendors02:20 Scale what? Are you looking to scale or are you looking for traction?04:00 Creating your Ideal Customer (laying a good marketing foundation)06:20 How do we go about creating response-driven marketing?08:50 What is the problem that you solve? 10:50 What is the outcome you deliver? Do you differentiate or do you disrupt?17:45 What is your edge? How do you justify that what you do is different (and works)?23:07 How do you test out your new material?27:45 Understanding how every ad is about: result, system, timeframe, proof31:42 How to back your proposals with proof points34:44 When does the new Growth Accelerator program start? 39:31 Learn more at getgrowth.comConnect with Kevin Barber:Growth Accelerator website - https://www.getgrowth.com/keygrowthstats/step-1Website - https://www.thekevinbarber.com/LinkedIn - https://www.linkedin.com/in/thekevinbarber/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

How much content should you be creating? And is that even the right question to ask?When it comes to planning your digital marketing campaign, it doesn't always pay to create content for content's sake. It goes without saying that you can have the best content in the world but it's useless if no one actually sees it!Adam Chronister is the Founder of Enleaf, an SEO agency that understands the importance of data in measuring your digital marketing efforts. This should be the starting point of your SEO journey.Adam recommends a gap analysis and competitor analysis to determine how many pages on a particular subject are indexed by Google and (with regards to your competition) ascertain how many incoming links they have coming into their site.By leveraging the data first, you've got a better shot at understanding your objectives, next, and then seeing results, later. And what that looks like is getting someone to your website and then keeping them engaged. Is it better to drill down on a particular subject and create Topical Authority by creating long-form content on a particular set of keywords? Or is it smarter to address a variety of related topics? Learn about the semantics of SEO and Adam's new Topical Authority AI tool as he and Mark make sense of the shifting tectonic plates of SEO in an AI Googleverse. Grow your business with a website that engages customers, highlights your value, and increases ROI using Enleaf. To find out more about the web development and digital marketing that Adam and his team offer, please visit the website linked below.Key Takeaways:04:19 What is stopping Google from owning content by not directing people to a website?06:37 Having the right conversation with a customer about creating original content08:06 Getting people to your content, and then keeping them engaged09:23 Understanding Topical Authority12:49 Adam shares news on the launch of their Topical Authority AI tool14:08 Appreciating semantics when it comes to keyword search15:10 What is a good volume today for SEO?17:35 Is it better to go broad and create lots of content or go more niche and generate topical authority?19:25 Debunking content for content's sakeConnect with Adam Chronister:Website - https://enleaf.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

How do we understand our brand strategy so that we can go after (and achieve) our business goal, using our brand to do it? There's a science to successful branding that is employed to great effect by Fortune 500 copies and the world's most well-loved brands. This science is available to small and medium-sized business owners too. As digital marketers, it is imperative to roll out our marketing initiatives having given thought to whether or not we have a strong brand foundation underpinning our brand.For Stæven Frey, building your brand is like building a pyramid where your brand is safely housed in the center (like King Tut), and you have a solid structural foundation to begin with. Remembering that the goal is to create 'top-of-mind-ness' by creating memories and addressing perception to shift behavior, there are at least 30 distinctive brand assets you need as part of your strong foundation before you can truly build your brand.Uncover a common sense approach to utilizing distinctive brand assets to build your brand that can be adopted even if you don't have a big marketing budget. This conversational journey with Stæven and Mark will leave you feeling inspired in simple ways to make your brand easier to buy and get noticed as they discuss branding 'no-nos', the importance of doing your research, when to call in a trademark lawyer, how to assess your category norms, and more. Increase the mental and physical visibility of your brand with BrandScience™ today!Stæven Frey is the chief brand scientist at Quantum Branding and he is super passionate about helping everyday companies without the big budgets of Coca-Cola figure out their brand assets and apply a simple scientific methodology to assess and articulate your brand's most distinct characteristics.This episode builds off of a previous episode of DigitalMarketer where Stæven laid out the principles of his BrandScience™ Checklist by taking us on a journey of appreciation of the '7 Elements of Sensory Branding'.  https://podcasts.apple.com/us/podcast/unleashing-the-power-of-brand-science-in-business/id1397898498?i=1000623022400Key Takeaways:02:11 Understanding marketing as an activity to promote functional trade05:00 A simple definition of branding: "Recognize Me!"07:19 Utilizing distinctive brand assets to build your brand11:35 Achieving the goal of having 30 distinctive brand assets15:00 How to roll out the 7 elements of sensory branding 19:08 Appreciating the value of doing research before you design your brand 25:44 Assessing your category norms27:29 What does it look like to integrate your findings and synthesize what you've found?31:40 Positioning your brand at the center of the pyramid37:00 Identifying your main distinction points40:17 How do we start to add brand assets as we build our brand? 44:52 Watch out for making false claims and using generic marketing terms to be unique47:25 Recapping the brand laws of growth50:28 How to shift from 'survival mode' to 'thriving and growing mode'Connect with Stæven Frey :Website - https://www.quantumbranding.agency/ Stæven’s 10 Week Course - https://www.quantumbranding.agency/brandpreneur/Download the Brand Science Checklist - https://www.quantumbranding.agency/brand-science-checklist/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

How do you showcase what you do for a living when the work involves building gun displays and safe rooms? Gun control is a delicate topic, and some clients are sensitive about showing off their new gun safes from a privacy perspective.Leon McIntosh is the Head of Marketing and CMO of TK422 Customs and Firearms Depot and in today’s insightful episode of DigitalMarketer he’s addressing the power of sharing your process from a marketing perspective as you grow your brand. There’s an entire story to be told, from whiteboard idea generation to final production and installation. And rather than just release a boring corporate-looking PR video when you’ve finally finished your prototype, Leon and his team are creating great content as they go along. This goes a long way towards reinforcing the idea that you know what you are doing when it comes to gun-safe design and construction, and lands your products in the hands of Keanu Reeves in the latest John Wick movie, for example! The power of organic marketing reach, achieved by telling your brand story on Instagram, cannot be underestimated, and can even get you to Hollywood! Creating your ‘why’, sticking to a schedule, and sharing your brand journey successes (and failures) are just some of the tips on offer from Leon in this episode of DigitalMarketer that will get you thinking out of the box with your marketing initiatives from the safety of your impressive new safe room!Key Takeaways:01:56 What media content is TK422 generating around its gun safes and vault rooms?04:50 How does TK422 combine product design with the content they’re creating? 07:48 Finding new business from the movies (John Wick!) using Instagram10:49 The power of sharing your process as you grow your brand16:38 What are the challenges when it comes to wanting to scale?19:49 Content creation tips (based on the success of the safes)21:50 Unpacking the Customer Journey (showcasing the humanity)24:28 Learning not to hold yourself to the Internet’s expectationsConnect with Leon McIntosh:Website - https://www.tk422customs.com/Instagram - Custom Vaults, Safes + Gun Rooms (@tk422customs) • Instagram photos and videos - https://www.instagram.com/tk422customs/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

What goes into a successful affiliate marketing program? From the content resources and percentage commission you pay for referrals and the right way to approach and work with an influencer in your space, there's an ever-evolving nuance to getting affiliate marketing right as you seek to grow your company.For anyone wanting to know the right way to go about getting a referral, how to share your entrepreneurial journey as your company starts to grow and you build authenticity with your community, this conversation on affiliates, influencers, VAs, and everything in between could be just what you need to exponentially grow your own company with no paid advertising or permanent staff too!Nathan Hirsch grew a company (FreeUp) from $5000 to $12 million a year with no paid marketing, using VAs to do almost all of the work! And the secret of his success lies (in part) in how he was able to interface between the influencers he was tasked with approaching each day, and the Virtual Assistants in the Philippines to whom he was delegating all the work.Nathan has all the answers for Mark in today's episode as they swiftly cover ground on everything from how to make an influencer feel special with extra commission and how to brief them on what to sell, to the value of creating evergreen podcast content, setting up the right backlinks for your written website content, and honoring the cookie system.Nathan Hirsch is the Founder of Outsource School and AccountsBalance. Outsource School teaches you how to crack the code on hiring and scaling your business to 6 and 7 figures with virtual assistants. AccountsBalance is a monthly bookkeeping service for agencies, SAAS, coaches, service providers, and online businesses. Both of these businesses have been built on Nathan's Affiliate expertise.  Key Takeaways:03:45 How did Nathan structure a team of 30 VAs with only 4 supervisors?07:34 Understanding the difference between an affiliate and an influencer10:55 How much 'selling' of your program should you do when getting an influencer to promote it?15:26 What resources should you provide an affiliate with?17:58 Tips on what content you should be putting out there as you partner with affiliates?20:00 The power of creating authenticity as you share your entrepreneurial journey23:24 How to get a VA to organize your partnerships25:17 What should you look for in an affiliate program and what rate should you charge? 29:44 The power of podcasting for creating evergreen content (and networking with your community)32:05 Making sure backlinks are a part of your affiliate program and that you're getting customer reviews!Connect with Nathan Hirsch:LinkedIn - https://www.linkedin.com/in/nathanhirsch/AccountsBalance - https://accountsbalance.com/Outsource School - https://www.outsourceschool.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

Discover the power of automation in business and how it can save time, avoid burnout, and improve customer experience. Learn about a success story of an entrepreneur who achieved her dream lifestyle through automation. Find out how automation can help overcome plateaus in business growth and save costs and time. Explore the importance of automating lead capture, conversion, follow-up, and customer database management. Don't miss the partnership with Keap for a guide to automation and free consultations.

Rich Schefren, an early Internet marketing pioneer, shares his invaluable insights on staying ahead in the fast-paced world of digital marketing. He discusses the importance of leveraging technology and understanding your target audience. The podcast explores various marketing strategies such as the Video Sales Letter and the Mystery Box Sales Strategy. Rich also emphasizes the significance of evolutionary risk-taking and learning from successful entrepreneurs. Additionally, he highlights the importance of quality product photos for e-commerce stores and provides two recommended solutions for obtaining great product photos.

Where are you in your customer journey? Just starting out, filled with unbridled optimism for how your business is going to change the world? Or perhaps you're in the valley of despair, where your optimism has been met with founded pessimism, and you're stuck in the daily hustle, trying to pay the bills with no time for the bigger picture?Etan Polinger is further along in his journey: he has reached the peak of informed optimism having a bumper quarter, bringing in $50Ks worth of additional revenue for one client alone, just by reviewing their sales data.In today's episode Etan is sharing his journey, from being overwhelmed and treading water to now being able to take the time out (one whole day!) to chat to his client's customers in-store and develop an avatar based on his field research. Learn about the 'modern marketer' in this highly entertaining conversation between Mark and Etan, as they explore the ethics of marketing and an AI future where strategic management holds the key to your survival as you teach the machines to automate your ideas.Etan's partnership with TDM has allowed him to become more intentional with the clients he chooses to work with, operating as a fractional CMO and taking on bigger contracts. Part of the strategic map for getting you out of the valley of despair can be found in this episode and by applying the tools of The DigitalMarketer Agency Accelerator Program. Please join us. Etan Polinger is the founder of Prosperous Media, a digital marketing company specializing in SEO, Search Engine Marketing, Lead Generation, Social Media Marketing, and more. Etan is enjoying increased success as a Certified Partner of The DigitalMarketer Agency Accelerator Program. Key Takeaways:01:24 How the Certified Partner has helped Etan with his entrepreneurial journey02:40 Unlocking a process that leads to informed optimism04:36 Learning to trust that TDM's Certified Partner framework of tools will work05:49 Unpacking the tools: a systemized way to sell your services08:20 Articulating the shift that has happened for Etan in Q1 '2310:20 Working with the Strategic Map to grow your business13:06 Becoming more intentional with the clients you choose to work with15:00 Learning how to delegate: listening to the simple advice16:00 Strategic management as a route to secure your marketing future18:27 How Etan is giving his clients the infrastructure they need so they have the tools themselves19:10 The ethics of marketing: understanding your marketing function (cohesion and integration)23:53 Understanding your customer demographic: chatting to the customer in-store25:25 Understanding who your message is for by talking to the customer first30:09 Etan as a 'modern marketer': Mark coins a new term! 31:17 Take action: identify where you are in your journey (are you in the valley of despair?)Connect with Etan Polinger :LinkedIn - https://www.linkedin.com/in/etan-polingerWebsite - https://prosperousmedia.us/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss