The DigitalMarketer Podcast

How do you scale your own digital agency? You go on a drive to get more work, and then find yourself inundated with too much work and no clear way to lighten your load. What do you do? Today's guest has the solution. Adam McChesney took an agency from zero to seven figures in only 15 months with Hite Digital St.Louis. Using his personal Facebook page to provide valuable content to his contacts, Adam was able to build trust and start seeing results in about six months' time. Of course, this requires getting the balance right between what success stories you share and the hardships of being an entrepreneur. Understanding where people are at is key; finding authentic ways to relate to your audience takes care of the content side of things. And then when it comes to scaling your agency, you'll need to consider auditing your skills and where you spend your time if you want a life of freedom where your business doesn't always depend on you. Find out just how Adam did this in a highly relatable episode of DigitalMarketer that encourages you to create systems that are automated and duplicated, even if you're a one-man show. Please join us. Adam McChesney is a Partner and VP of Growth at Hite Digital. Find out more about Adam at: https://adammcchesney.com/Key Takeaways:01:50 What's working in agencies to help your clients scale? 03:45 How does personal branding come into play?05:50 Should you separate your personal content from your business content?08:42 What's a good balance between sharing your success and your hardship?13:08 How was Adam able to scale his agency?15:42 How do you overcome the outsourcing hurdle? 19:31 How to transition into taking on less work (doing a time audit)20:23 BOOK RECOMMENDATION Resources:Buy Back Your Time - Amazon.com: Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire eBook : Martell, Dan : Kindle Store - https://www.amazon.com/Buy-Back-Your-Time-Unstuck-ebook/dp/B09Y55GLXJConnect with Adam McChesney:Website - https://adammcchesney.com/Instagram - Adam McChesney (@adamlmcchesney) • Instagram photos and videos - https://www.instagram.com/adamlmcchesney/Hite Digital - Marketing Agency In St. Louis, MO - https://www.hitedigital.com/st-louis/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

What does it take to make your email stand out from the crowd? Is it going straight to the Gmail Promotions folder, or worse yet, straight to Spam?!?Does email even still work? How familiar should I sound when I hit up my email list? And how do I know whether or not my emails are working?  Big Jason Henderson is an email marketing expert, here today to debunk some major email marketing myths and give us all food for thought before we hit send on that next email newsletter. Beware the marketers telling you that they're crushing it when all they're doing is spending hundreds of thousands on lead generation. Know your market and keep up with it consistently, even using AI to do the research if it's an industry that you don't keep up to date with naturally. Online 'best practices' are merely ‘pooled ignorances’ as we learn that copying what others tell you is working isn't always prudent. Good marketing requires executing the basics well, testing, and then staying consistent with your brand voice.Tune in and learn about split testing (images or no images, HTML versus plain text), and why ‘clarity is persuasion’ as we are reminded not to be afraid to be ourselves and have a one-on-one conversation with our customer that might well elicit an actual reply! Because that's a success you can measure. Big Jason Henderson is an Email Revenue Optimization Specialist at Breakthrough Email Marketing, responsible for $850 million in email sales. Find out more at emailrevenueoptimization.com. Key Takeaways:01:24 How is email doing today? Understanding competition for the inbox03:11 How do you make your email stand out? 04:22 Debunking some of the email marketing myths07:28 Should you sound too familiar when you email? The Obama-era error09:16 What content should you include in your emails? 10:26 Advice on how to stay in your brand voice 14:28 What is a good method of testing if your email is working?24:58 Stop trying to scam Google!25:46 How to make good email copy for your clients29:40 Sending out a personal email before a promotional one 32:56 Debunking paid lead generation as true success Connect with Big Jason Henderson:Website - emailrevenueoptimization.comLinkedin - https://www.linkedin.com/in/bigjason/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

CEO of Michelle Gifford Creative, Michelle Gifford, shares game-changing tips for growing your Instagram account. Learn about effective content strategies, niche content creation, using Reels, captions, and hashtags, and building relationships on Instagram for financial opportunities. Discover practical tips for navigating Instagram's algorithm and the benefits of obtaining a digital marketer's content master certification.

What does it take to generate a six-figure ROI on a marketing event to engage with new customers and wow them with your brand right out the gate? Today Etan Polinger is providing us with two specific case studies on how he got a 6-figure return on an event for his clients – and how you can replicate his results.How much are you willing to invest to acquire a client properly? Does spending $5K to get 170 people at your event, sharing their photos, and engaging with your brand seem like a lot? Not really, especially when the sales you generate from the event are over $100K – and that's not even mentioning the leads that come from it!Solid marketing principles are on offer in this episode of DigitalMarketer which reminds us of the importance of the human experience when getting a potential new customer to buy into your brand. Ask yourself: Why should someone care and come to your event? And: How do you turn what the client expects into a 'wow'!From event touchstones to the email marketing buildup, and from Etan's hands-on approach of making the event look professional on the day, this episode has it all. There are practical and philosophical lessons to be gleaned for digital marketers out there as the world returns to live events in a more prosperous, post-pandemic climate. Perhaps it’s time for you to revisit the power of a well-marketed live event tailored to meet your business needs. Please join us to find out more.Etan Polinger is the founder of Prosperous Media, a digital marketing company specializing in SEO, Search Engine Marketing, Lead Generation, Social Media Marketing, and more. Etan is a member of The DigitalMarketer faculty and you can find more of his insightful content on our website.Key Takeaways:01:57 Unpacking the evolution of Etan's sales flow idea04:28 Creating early anticipation via email (how to hype your event)07:43 Understanding the marketing steps and ideas leading up to the event13:25 What did the whole process cost?16:17 Why should people care about your offer and come to your event?18:19 What is your way to sell? How do you get clients to buy at the event?20:04 What happens when your leads and traffic run out? 22:43 Appreciating an event experience as a way to connect with your client24:56 What is the behavioral flow for someone at your event? Guiding someone to buyConnect with Etan Polinger :LinkedIn - https://www.linkedin.com/in/etan-polingerWebsite - https://prosperousmedia.us/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

Learn how to scale your agency by harnessing systems and processes with expert Ngahuia Galligan. Discover the importance of creating clear processes and utilizing AI software like Scribe. Hear about the significance of refining processes and using tools like ClickUp and Asana for business efficiency. Explore the benefits of documenting processes for accountability and scalability in this insightful episode.

What does it take to create an automated system for business owners that really delivers value? For George Copeland, Co-Founder and CEO at Laborem Edge, it means time at the whiteboard as a mad scientist before you become a product expert.A lot of time. Five years in fact. George is working on an automated version of a Google Ads management process that involves leveraging data for digital marketing with paid search. Luckily, he has a partner who allows him to implement his ideas and figure out how best to iterate them using AI. Any talk of AI these days is sure to get Mark excited, and he and George are riffing on the role that AI has to play in industry innovation and where that intersects with the role of the expert who knows how to prompt the AI and tell it what to do. And then, where that intersects with the individual customers who are telling the expert what they want!There's an appreciation of Gen Z philosophy and being able to express one's values that go beyond making money. And there's the constant dance between the digital marketer wanting to showcase what's on offer effectively and the customer who needs to be communicated with in a language they can relate to.As the mad scientists and creators become formula generators using AI, users, and customers become creators using the new formulas that exist. With the right set of prompts, whole new landscapes open up. And, hopefully, you have your Lifetime Customer walking their Customer Journey in that new digital landscape with you. Can you use generative AI for proof of concept for your next big digital marketing idea? Tune in to find out.George Copeland runs Laborem Edge Digital Marketing Agency, helping professionals increase sales and save time growing their businesses. You can find out more on how to simplify and automate your lead generation by visiting their website, laboremedge.com (link below).Key Takeaways:02:00 Unpacking George's mission: leveraging data for digital marketing with paid search05:39 Appreciating the time it takes to articulate, implement, and iterate a good idea 08:45 How TESLA is setting the bar for motor vehicle innovation - and what we can learn from that09:52 The importance of not allowing specific industry experience to become siloed13:25 Mark comes around to Gen Z thinking16:05 The importance of an integrative approach to marketing 18:45 Learning to respond to the way that people search19:27 Can you lean on generative AI for proof of concept?21:35 How AI is impacting certain industries and not others (video games)24:39 The power of good ChatGPT prompts for the Customer Journey28:02 Creating an entire South Park episode using AI29:36 How Google is using Generative AI well, generally31:26 SSE: Stupid Simple Experiences!33:01 When is George's new ad sales software set to launch? Connect with George Copeland:Website - https://laboremedge.com/ LinkedIn - https://www.linkedin.com/in/georgegrandis/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

Dustin Lien, AI marketing software expert, discusses the latest AI tools in e-commerce including SCIO for personalized communication, Tear for automating email marketing campaigns, and the advantages of an AI-powered email marketing platform. The podcast also explores the impact of community on e-commerce and the challenges faced by resistant brands in the rapidly changing digital marketing landscape.

How do you transition from being a generalist to a specialist in vertical markets? A lot of marketing agencies start as generalists by reaching out to friends, family, and their professional network, saying, 'Hey, I'm an agency, send work my way.' But by marketing to everyone you run the risk of selling to no one.This is the sage caveat of Corey Quinn, a marketing man with a 25-year-long career in sales and marketing, with a focus on helping agencies scale. Corey reckons that generalist agencies are constantly reacting to change and are, therefore unable to create systems as each client is so different.So how do you select which industry to focus on if you want to specialize? Well, you can look at the quantitative data that exists in an industry where you are already client-heavy, and you can look at it from a qualitative perspective and consider which clients you actually enjoy selling for. The marketing sands are shifting around us so perhaps it's time for you to reexamine your agency and where you should be focusing your growth opportunity. Corey's insights will help you not just to pivot to a vertical market, but also scale as you become an industry expert in a more niche field. Learn how to hire salespeople with relevant industry experience as you podcast your way to authority, all the while building meaningful relationships and starting to scale. Why be a jack of all trades when you can be a master of one? Please join us. To stay up to date with Corey Quinn's marketing scalability secrets, sign up for his weekly newsletter at https://www.coreyquinn.com/newsletter or visit https://www.coreyquinn.com/ to specialize in a vertical market.Key Takeaways:02:05 Understanding the difference between specialization and generalization in marketing agencies05:28 How do you select which industry to focus on if you want to specialize?09:10 The importance of caring about the clients that you market 12:45 Appreciating the built-in word of mouth that comes with a vertical market 14:46 How do you scale as you start to specialize?20:11 The value of having a salesperson with a relevant industry background22:04 More benefits of having a vertical focus! 23:00 Podcasting for the quick win in a specific industryConnect with Corey Quinn:Website - https://www.coreyquinn.com/Newsletter - https://www.coreyquinn.com/newsletterBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

How do you best utilize the lead form on Facebook and Instagram? Historically speaking, marketers have been known to avoid these, but today we have Reena Ayoub, CEO of The Witch Of Marketing, to show us how to increase our ad effectiveness and convert interest into sales using effective lead form communication.The days of complaining about Facebook owning your first-party data are over when considering that, for most of your clients, it’s an easier buy-in if the lead form is clear in its messaging and is not riddled with awkward automated responses. Plus, it's nowadays a far easier way to get started with an offer. Gone are the days of creating a landing page, integrating form and email marketing software, and creating your own drip campaign. Say goodbye to bots spamming you with offers on your own offer page.The advantages of lead forms on social media channels are plentiful and Reena clearly articulates lead form best practices, showing social proof, and industry-specific messaging in an episode of DigitalMarketer that will have you creating your own lead form from your Ad Pages account in no time!Reena Ayoub is The Witch of Marketing, helping businesses profitably get new customers, make more sales, and save a ton of time since 2014. Key Takeaways:01:23 Why use built-in forms instead of redirecting people to your website?05:00 Lead form best practices 06:57 How to be clear on your offer in a lead form10:02 The importance of showing social proof11:29 Appreciating the nuances of industry-specific lead forms14:29 Effective, automated communication prompts 18:41 Beware the spam you get on your own website form!22:39 Taking Action! Getting into your Ad page and creating your own lead formConnect with Reena Ayoub:Website - https://www.witchofmarketing.com/ -Schedule a Free ReadingBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

Embrace AI fearlessly, use it to enhance work, Scott Clary shares AI experiences, predictions for marketing, valuing customers, AI tools in content creation and SEO, empowering creativity, strategic marketing approaches