The DigitalMarketer Podcast

In this podcast, Ngāhuia Lane Galligan discusses the importance of SOPs for business success, emphasizing the need for dynamic and empowering systems. Topics include common mistakes in systematizing tasks, starting the SOP process, and measuring efficiency. The conversation covers delegation, team empowerment, and the evolution of SOPs towards more interactive documents. Key takeaways include the significance of team engagement, efficient task management, and integrating a human element into SOPs for successful execution.

Does the internet feel broken to you, or confusing even? How do we, as digital marketers, adjust to 'modern SEO' to get our clients noticed in a world where backlinks and directories just aren't cutting it anymore? Amara Omoregie has the solution for us, and in a way, it's already here under our noses.Search Engine Optimization (SEO) needs to become Human Experience Optimization (HEO) if we are to provide people with a viable alternative to asking their closed Facebook groups (dark social) for advice on a good plumber. The way that we do that, according to Amara, is by properly understanding Google's knowledge graph as well as 'schema' and structured data. And while your traffic might drop a bit, the quality of intentional searching for your brand will be better in the long run. Learn about natural link attraction and Rank Math as the perfect plugin to help you understand your SEO better in a conversation that will leave you super informed on where SEO is going. It's time to clean up the internet and for us all to feel far less out to sea in this sea of confusing search results that load far too slowly anyway to properly process! Amara is here to show us how. Amara Omoregie is the founder of amarareps.com, a company that provides a data-driven, humancentric approach to driving consistent, scalable revenue. Her company focuses on aligning sales, marketing, and customer experience for maximum impact and growth efficiency.Key Takeaways:01:33 Why is organic traffic declining?05:17 How SEO used to be versus how it is now06:30 The value of natural link attraction for SEO 09:16 Understanding the evolution of Search Engine Results Pages13:22 Why a reduction in traffic isn't necessarily a bad thing15:10 Schema.org for better-structured data18:17 Using the Rank math plugin to understand your schema20:20 How AI is using structured data23:15 How the search experience will soon mimic generative AI24:54 Why we need to think about SEO in new ways (Human Experience Optimization) 28:04 Check out amarareps.com for more!Resources Mentioned:Rank Math - https://rankmath.com/Connect with Amara Omoregie:Website - AmaraREPS - https://amarareps.com/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

Eugene Song, Director Of Strategic Operations at Alien Leads, shares insights on crafting offers that solve client problems and the importance of sales funnels for business. They discuss the value of generating $100-1 leads, the transition to a new business model, and the current landscape of entrepreneurship. They also explore language models and AI technology for content creation, as well as the importance of quality product photos for e-commerce.

Jordan Wilson, host of the 'Everyday Marketing Podcast', shares practical tips for marketers to enhance their AI game. Topics include training AI on brand voice, using generative AI tools for research, and AI's benefits in copy generation and automation. They also discuss AI's impact on LinkedIn posts and emotions, and the importance of grasping the basics before utilizing AI.

Discover how Markus Heitkoetter is using AI to write his next book, improving efficiency and creativity. Learn about AI tools like Claude and Elicit for feedback and research. Explore the process of integrating AI into writing, from getting instant feedback to enhancing content creation. Hear about the benefits of using AI in book writing, streamlining research and improving organization. Don't miss out on tips for maximizing product photos for e-commerce success.

In this podcast, Geoffrey Klein discusses the importance of creating compelling and consistent content. He shares strategies for engaging audiences through storytelling and customer-centric content. Klein emphasizes the value of building relationships with customers beyond transactions and provides insights on repurposing content to combat 'infobesity'. Learn how to maximize content reach, engage diverse audiences, and maintain authenticity in content creation.

Learn how to use AI to personalize emails at scale with ChatGPT from Carlos and Tobias Noyes. Discover how scraping website data can boost email open rates by 50%. Explore the ethical implications of data scraping and how AI has been organizing internet data for years. Find out practical tips for sending 10,000 personalized emails efficiently.

As a digital marketer, agency, or solopreneur, how do you follow up on sales? With the rise of AI and how we seem to be automating just about everything, the personal connection we have to our clients is almost all we have left. Having a people-focused, authentic approach to a client starts with an appreciation of where they are at in their sales journey. Statistically, 95% of converted leads are only reached by the sixth call attempt. So there's plenty of time to provide a potential client with the right information to help them make their decision. Gabriel Vangelatos is the Founder of Before The Rise Inc., an agency owner who is very involved in the DigitalMarketer community and someone who understands that not everyone can be sold at the way someone is trying to sell to you something at that time.Some clients need to lead in their research, while others need to be presented with a chocolate foot (so that you can get your metaphorical foot in the door!) to break the ice and close the follow-up sales call. Today's informative chat centers around just how you should approach the follow-up - from text messages to video calls, and from CRM software to the common mistakes agencies make when trying to close a sale too soon. Learn why you need to make extra calls, what it can do for your business, and just how to get your chocolate foot in the door as we keep the Lifetime Value of our Customers in mind. Please join us.Gabriel Vangelatos is the Founder of Before The Rise Inc., providing cutting-edge solutions to increase your sales by more than 40% in just 3 months. Find out more at https://beforetheriseinc.com/Key Takeaways:01:50 How was Gabriel able to focus on follow-up opportunities?05:22 Appreciating your customer's 'learning journey' and not pushing the sale too soon08:06 Believing in your product before you sell it10:58 Weekly drip? Phone Calls? The chocolate foot? What's Gabriel's preferred follow-up method?14:18 Are there better clients than others relative to how long they take to sign?16:25 Using CRM and your contact lists for maintaining client contact18:30 How to use a video message effectively when reaching out to a client21:06 What to do when you make a mistake with a client follow-up Connect with Gabriel Vangelatos:Website - Before The Rise Inc - https://beforetheriseinc.com/LinkedIn - https://www.linkedin.com/in/gabev316/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

Who is Pay Per Click (PPC) good for? As a marketing agency, should you be offering PPC as a service? Justin Rondeau is the Co-Owner and President of InvisiblePPC, offering done-for-you Google PPC ads for marketing agencies. He’s here today to help us evaluate who the best client candidate for local PPC is. This starts with the customer journey and appreciating where they are at in their decision-making process when they’re searching for a link. If it’s a plumbing emergency, they’re probably going to click on the top link with the closest plumber, right? But what about other industries? How easy is it to offer local PPC ads in different niches? What are the client expectations and is it worth creating PPC client offers to get a foot in the door?When it comes to local businesses, there’s not much wiggle room budget-wise to learn on the job. Picking a lane and niching down so that you can speak to your client’s pain points is recommended. So too is speaking in ranges, not specifics. If a client hears that a lead might cost $50 for a job that is easy for you to set up, they’ll likely hold you to that.Today’s episode is a lesson in managing client expectations and learning which cards as a marketer to keep close to your chest. Twenty new clients that take you up on a $500 PPC campaign might sound like a good idea to get new business - but is it really?There’s a way easier option. Learn how to get more leads and sales for your clients with white-label PPC services in over 60+ proven turnkey industries. Key Takeaways:02:05 Do you have an audience channel match for where you are advertising?04:20 What state is the searcher in when they’re about to click on your link?05:54 Why organic search should be top of the funnel07:07 What are the best candidates for PPC locally? 09:40 Having a vast array of different offers (to start a bigger conversation)11:29 What should you avoid with PPC?13:33 Should you niche down as a PPC agency?17:40 Why Justin only works with local businesses19:10 What is the best way to get started as a marketer with a PPC offer?22:08 What expectations are you setting with a new PPC client?23:33 Working with your client on their pain points 27:34 Why there’s no room to ‘fail on the job’ when working with local businesses Connect with Justin Rondeau:Website - https://invisibleppc.com/PPC Reveal - https://ppcreveal.ai/LinkedIn - Justin Rondeau | LinkedIn - https://www.linkedin.com/in/jtrondeau/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

How can AI be used to enhance the use of Virtual Assistants? Can it be used instead of them?There's no better feeling than when something that you used to do, and used to take you a bunch of time, just happens and it's better than you would've done it in the first place. That's the satisfying feeling you get as a business owner when a VA you know and trust inputs the right data into AI. But is this dream scenario all that realistic?Jen Lehner is the CEO of Front Row CEO Virtual Staffing, and she's here to tell us that, absolutely, AI has helped improve the world of Virtual Assistants – making them even more valuable to you and your business. With all this information overwhelming, it's no longer enough to show your client the latest shiny thing - everyone's doing that. As a business owner, you need to bring a touch of humaneness back to your client engagement. And you can do that by freeing up your time.Learn why we need the help of a team that we are prepared to invest in and not see as an expense. Hear Jen's great advice on giving your VAs a trial week to separate out the ones that have used AI to apply for the job and those that know what they are doing. You should be doing the things only you can do. With the right combination of a Virtual Assistant and the latest AI software, all you need is patience and the right prompts, and soon you'll be experiencing that satisfying feeling of a job well done (that you had hardly anything to do with) a lot more often! Please join us.Jen Lehner is the CEO of Front Row CEO Virtual Staffing, who has helped match thousands of solopreneurs to their perfect match virtual assistants. To find out more about her secret cheat codes visit CEOvirtualstaffing.comKey Takeaways:01:18 Is AI disrupting the world of Virtual Assistants?02:41 Using AI to crunch your consumer feedback data 05:53 How AI can instill confidence in your VA07:20 PlayHT to generate your voice using AI 11:19 Using AI to create a consistent brand voice 11:55 Has AI made VAs even more valuable?13:43 Why it's no longer enough to give your audience the latest thing15:55 What do you do with your free time once you've delegated work to your VA?19:52 Learning to shift your mindset on what you can train other people to do25:27 Check out CEOsecrettraining.com 26:13 Having the right mindset: investment versus expense28:39 How AI has democratized information (and made people even more valuable)32:50 Using Trello to trial a new employee (trial week!)37:45 Creating lasting relationships with your VA38:55 Check out CEOvirtualstaffing.com Resources:Generate AI Voices - PlayHT - https://play.ht/Connect with Jen Lehner:Website - https://www.ceovirtualstaffing.com/Instagram - Jennifer Lehner (Biz Builder) (@jen_lehner) • Instagram photos and videos - https://www.instagram.com/jen_lehner/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert