Learn how EJ Saunders made $100k with a 30-day email campaign. Explore the power of email marketing and segmentation. Discover crafting irresistible offers, utilizing automation, and building trust with clients. Dive into the impact of SMS marketing and the importance of quality product photos in e-commerce marketing.

How do we get nice clients? The ones that pay well and don't complain too much! Maybe the problem isn't the client, maybe the problem is you. Learning how to audit yourself as an agency is one smart way to see if the reason you're treading water is because you don't know your ideal niche.Most small agencies start with one or two clients which then lead to referrals. And before they know it, they're marketing everything from plumbers to products without any real idea of who their ideal customer is. Developing a system where you work out your Niche, focus on your Offer, and then develop a Method needn't be that complicated. Just by having conversations with past clients, you can learn a lot about what worked and what you are good at. AJ Cassata is the CEO of Revenue Boost and he has helped over 400 agencies become actual agencies with a simple and predictable sales system that can help you and your agency grow in more ways than one. Learn how to see the patterns in the work that you are doing already and then how to refine and articulate your offer as you look to take it to a cold market where clients who need your specific offer are waiting for you. Today's episode is a niche-down nugget of gold! Key Takeaways:01:20 How can agencies build a business (for themselves) that they really love?05:04 How to develop a system where you find the clients you actually want06:35 How to audit yourself as an agency11:48 How to get traction in a cold market13:24 Niche, Offer, Method16:52 'The money is in the mouth of the market'19:40 What is 'the method' for niching down?24:10 Learning to see your business as a separate entityResources:Revenue Boost’s Niche Analysis Template -  Niche Analysis Template (Revenue Boost) - https://docs.google.com/spreadsheets/d/1jUAND06w5GxwplhJFTmHyHToSwb4xrvDKrhIapkIT98/edit#gid=645611462Connect with AJ Cassata:Website - Revenue Boost - https://revenueboost.net/LinkedIn - https://www.linkedin.com/in/ajcassata/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

Are they still spying on us? Where is the price of ads going? How do you split an omnichannel marketing budget? And how do you deliver your client bad news after a campaign has been tested?So many questions! Today’s guest is the young Jake Madoff, a full-stack growth marketing expert here to answer them for us and share his insights on everything from the future of SEO to the future of paid advertising. There’s a full-stack, omnichannel approach to today’s episode as we cover just about everything that’s going on when it comes to the latest digital marketing trends and what’s working out there as clients tighten their belts and expect immediate results.Is there a better way to get clients to be more patient? Tune in to find out about Jo’s 90-day client report-back strategy. Plus, there are some great insights on working with influencers on TikTok through talent creative networks. Please join us.Jake Madoff specializes in paid social, paid search, OTT, Amazon Ads, programmatic Ads, SEO, and CRO. He has led growth at three multi-million dollar startups, founded three startups, and has been featured on all major growth marketing platforms for his work in growth marketing. Key Takeaways:01:55 Jake’s background in full-stack marketing06:03 Social selling channels as a new trend07:40 When to use TikTok (conspicuous consumption)08:47 Combining paid advertising with organic content10:27 The Future of SEO11:45 Where is the price of ads going?14:00 How do you split an omni-channel marketing budget?16:25 Jo’s tried and tested 3 months testing strategy 21:24 Unpacking the available click attribution models 23:25 How to deliver bad news to a client when reporting on a campaign26:50 Experimenting with TikTok ads 29:44 How many variations on ads are recommended?31:00 Working with influencers on TikTok (through talent creative networks)32:52 Are they spying on us? Understanding layered tracking35:33 Evergreen advertising principles that can withstand tech complianceConnect with Jake Madoff:Website - https://jakemadoff.io/LinkedIn - https://www.linkedin.com/in/jake-madoff-8a191070/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

Email deliverability: what is it and how can we get better at it? With so much uncertainty around SEO and with social media platforms effectively owning your content, controlling your email list and communicating with your customers directly is more important than ever.Times have changed, though, and it's no longer just about having a reputable IP address to convince your customer's ESP (Email Service Provider) that your once-in-a-lifetime offer shouldn't go straight to the spam or promotions folder. Getting into the actual inbox and remaining top of mind requires meaningful engagement with your customer. Today's guest is showing us how to do just that. Brendan Dubbels is the Senior Partner Manager for Ontraport and he's offering some super practical tips on how to improve your deliverability rate by making your emails more ‘clickable’ and ‘replyable’.Learn how to clean up your email list and separate it into customers that engage with different regularities. Discover how to manage what is transactional (eg. invoicing) and what is content-driven. Join us on an episode of DigitalMarketer that takes the ESP out of second-guessing your customer's ESP. More consistency in communication leads to more clicks and fruitful conversations.Brendan Dubbels is the Senior Partner Manager for Ontraport, a business automation software for entrepreneurs, solopreneurs, and small businesses. You can find out more about the work that Brendan does at ontraport.com.  Key Takeaways:01:40 What is improving email deliverability?04:15 The power of feedback emails for client engagement05:30 Should you incentivize people to give feedback?07:25 What is the feedback cadence for an email campaign?09:10 Consistency as a way to improve your email deliverability12:10 How many emails should you send as a business?14:35 What to do about people on your email list that aren't engaging with you18:34 Transactional emails versus content-driven: when to send which20:24 Tips on cleaning up your own email list and engaging with your audienceConnect with Brendan Dubbels:Website - https://ontraport.com/LinkedIn - https://www.linkedin.com/in/bdubbs/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

Learn from Billy Broas about crafting a stronger marketing message by understanding your customers, defining your approach, and building belief through visual imagery and storytelling. The 'Five Lightbulb Moments' framework offers a unique perspective on creating compelling marketing messaging that resonates with consumers.

Exploring the balance between AI and human touch in marketing, focusing on the importance of managing relationships and finding creative ways to approach content generation. Emphasizing the value of human connections, storytelling, and personalization in marketing strategies. Discussing the need to balance efficiency with genuine emotions and feedback for personal and professional growth.

Magician turned digital marketing wizard Nick Golev shares his secrets to capturing customer attention and reducing lead magnet costs. Learn about engaging video content, customer testimonials, and strong calls to action. Discover strategies for optimizing video ads on Facebook and the importance of quality product photos in e-commerce.

How do you create an app and then use it to serve your clients? AI is changing the app development game by dramatically reducing the prohibitive money and time investment required to get your big idea off the ground. Opportunity exists for marketing agencies to think about more than just a smart project management tool as they look to scale (and potentially sell) their agency. Tony Guarnaccia pivoted to app development in the podcasting space after the pandemic hurt his agency's ambitions. By learning to prioritize his app development ideas, he's been able to introduce some real innovation as he helps his clients Promote and Profit from their podcasts.There are two other Ps where that came from as Tony shares his 'marketer first, developer second' approach to building out app ideas that actually work and that your clients can benefit from. Learn how to go from idea to SOP and then App for your agency in what is really a no-brainer of an idea if you are looking to innovate, systematize, and then sell that new shiny object. Please join us.You can meet Tony G by visiting his website, www.meettonyg.com to learn more about how you can turn your smart idea into an app, ideally one in the podcasting space that can earn you lots of profit!Key Takeaways:02:50 How AI has changed the app development game06:10 Can you use AI to create more intuitive apps? 07:50 The Challenge of Prioritization (now that anything is possible)09:50 How do you test your new app idea?11:30 The 4 Ps of Podcasting12:50 Unpacking Promotion after the Podcast15:00 How can agencies embrace Tony's new tech? 19:41 Check out meettonyg.com Connect with Tony Guarnaccia:Website - www.meettonyg.comBe sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

How can experiential marketing help grow your brand? Considered by many to be the future of what we will be doing as marketers anyway, experiential marketing is about a lot more than pulling off a good party with a photo booth on the side.Kim Trieu is someone who 'curates experiences and brings people together'. In today's episode, she's sharing with us why experiential marketing is not just a 'channel', but part of a cohesive, integrated marketing strategy.How do you invite guests in, make the event and brand engagement memorable, and keep them thinking about you and your brand, long after the event? Or even until your next event rolls around!Learn about 'temple moments', a 'red line experience', and appreciating social currency as a key KPI in an episode of DigitalMarketer that takes you through the process of planning an event to using it to create good content afterward – all in the name of authentic client engagement. Please join us. Kim Trieu leads Global Events and Experiences for Expedia Group. You can hear at kimtrieu.com or on LinkedIn at the link below. Key Takeaways:01:15 What is experiential marketing? 04:05 What is the process of planning an event?08:00 How do you choose a 'temple moment'? 10:15 Taking educated risks with your experiential marketing event12:30 What is Kim’s favorite experience that she's put together?15:00 What happens after the event from a marketing perspective? 16:50 Getting people to your next event: creating authentic interaction18:20 How event staffing is undervalued (getting good brand ambassadors)20:15 Using your event to create good contentConnect with Kim Trieu:Website - kimtrieu.comLinkedIn - Kim Trieu - Global Events and Experiences - Expedia Group | LinkedIn - https://www.linkedin.com/in/trieukim/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert

Have you heard of No-Code, the software development approach that allows you to effortlessly build an app with simple drag and drop? This is great news for digital marketers looking to execute their ideas without waiting months for their coder to get back to them. Getting your hands dirty as you build your own software solution also keeps you connected to the problem you're solving. Not only can you control the iteration process, but you also know what you're talking about when it's time to sell your app to your clients.Lucas James is the CEO and Co-Founder of Twiz, pioneering No-Code app building and proving to us today that the future for digital marketers doesn't mean fearing coding complexities. The barrier for entry has been removed as we learn how to embrace AI and no-code and develop software that we can scale and sell, rather than getting stuck in the ideation process, and relying on someone else to do the backend. It's time for us as digital marketers to get our hands dirty - even if it is just drag and drop!You can find out more about Lucas James and the work he does at Twiz by visiting twiz.ioKey Takeaways:01:30 What is No-Code? 03:54 The joy of controlling the iteration process07:00 How does Lucas's product work? 08:25 "Self-usage": building stuff based on a process you have complete knowledge of10:26 The future of digital programming13:58 When will marketers be able to offer this software as a service?15:52 Having a direct connection between the problem and the solution18:00 Building and scaling a software product: keeping the end in mind19:13 From ideation to execution using No-Code 23:58 How the barrier to entry to code with AI has been removedConnect with Lucas James:Website - Twiz Blog - https://resources.twiz.io/Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/Facebook: https://www.facebook.com/digitalmarketerInstagram: https://www.instagram.com/digitalmarketer/LinkedIn: https://www.linkedin.com/company/digital-marketer/This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:Become A Certified E-Commerce Marketing MasterTake the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!Ecom Cert