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The DigitalMarketer Podcast

Generating $100k in Revenue from a 30-Day Email Marketing Campaign with EJ Saunders

Mar 12, 2024
Learn how EJ Saunders made $100k with a 30-day email campaign. Explore the power of email marketing and segmentation. Discover crafting irresistible offers, utilizing automation, and building trust with clients. Dive into the impact of SMS marketing and the importance of quality product photos in e-commerce marketing.
38:27

Episode guests

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Quick takeaways

  • Segmenting email lists based on customer actions and purchases can lead to successful targeted campaigns and generate substantial revenue.
  • Crafting compelling offers and leveraging automated email sequences like Welcome Series can enhance customer engagement and drive conversions effectively.

Deep dives

Utilizing Email Marketing Effectively

Effectively using email marketing involves more than just blasting emails to whole lists, focusing on segmentation based on customer actions and purchases. For example, a successful 30-day email campaign for an archery company started with segmenting a list of 20,000 customers based on past purchases and email engagement levels.

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