The DigitalMarketer Podcast
How To Enhance Your Marketing Game with Jordan Wilson's AI Insights
Jan 2, 2024
Jordan Wilson, host of the 'Everyday Marketing Podcast', shares practical tips for marketers to enhance their AI game. Topics include training AI on brand voice, using generative AI tools for research, and AI's benefits in copy generation and automation. They also discuss AI's impact on LinkedIn posts and emotions, and the importance of grasping the basics before utilizing AI.
29:34
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Quick takeaways
- Training Chat GPT on your voice or your company's voice can enhance marketing by generating content that matches your brand's style and tone.
- AI tools like Chat GPT can automate research and analysis, saving time on manual tasks and providing insights for decision-making in marketing.
Deep dives
Training Chat GPT on Your Voice and Brand Voice Characteristics
One of the key ways to enhance your marketing with AI is by training Chat GPT on your voice or your company's voice. This involves giving Chat GPT access to your writing samples and training it on your brand voice characteristics, cadence, and other specific details. By doing so, you can ensure that the AI-generated content matches your brand's style and tone. This allows you to generate various types of content, such as emails, social media posts, and articles, in a fraction of the time it would take manually. Training Chat GPT on your voice can significantly speed up content creation while maintaining consistency and quality.
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