The DigitalMarketer Podcast
How To Grow Your Instagram Account with Michelle Gifford
Nov 21, 2023
CEO of Michelle Gifford Creative, Michelle Gifford, shares game-changing tips for growing your Instagram account. Learn about effective content strategies, niche content creation, using Reels, captions, and hashtags, and building relationships on Instagram for financial opportunities. Discover practical tips for navigating Instagram's algorithm and the benefits of obtaining a digital marketer's content master certification.
33:15
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Quick takeaways
- Instagram has transformed into more of a search engine, requiring content creators to adapt to its algorithm by using relevant keywords and captions to improve visibility and engagement.
- Niching down on Instagram is crucial for content creators to establish a niche and focus their content on a specific topic or audience, leading to better visibility and increased recognition.
Deep dives
Instagram is becoming more of a search engine
In this podcast episode, Michelle Gifford discusses how Instagram has transformed into more of a search engine in recent years. She emphasizes the importance of creating content that caters to the platform's search algorithm, using relevant keywords and captions to improve visibility and engagement. Gifford explains that the algorithm functions similarly to those of Google and YouTube, aiming to match users with content that aligns with their preferences. By understanding and adapting to Instagram's search engine dynamics, content creators can increase their chances of reaching the right audience.
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