How To Grow Your Instagram Account with Michelle Gifford
The DigitalMarketer Podcast
Introduction
Discover how Instagram has transformed into a search engine and learn about the importance of creating niche content that aligns with the algorithm to reach the right audience.
What does it take to grow your business with Instagram? Are you looking for likes, saves, or plain old follows?
Michelle Gifford is the CEO of Michelle Gifford Creative and in one short year, she was able to grow her audience by gaining one hundred thousand new followers.
Becoming a smart content creator on a platform such as Instagram (that's been around for a while now) requires more than just throwing hashtags into your daily posts and hoping for the best.
The crux of the matter lies in respecting that as it’s matured, Instagram has become more of a search engine – with the algorithm as a matchmaker for your search needs. So if you want to get noticed, you're going to need to start niching down.
Today's episode of DigitalMarketer is jam-packed with all the latest practical account-growing advice from Michelle, who was recently on a call with Instagram Head Office (perhaps even 'the algorithm' itself!') and is now graciously sharing her game-changing tips.
Learn how to use Reels for attraction, carousels, and your feed as nurture content, when to use closed captions, and how many hashtags and keywords to include in your text as we learn to use the algorithm, not fight it.
Is it time for your content strategy to change? Join us to find out!
Michelle Gifford is an Instagram Strategist who will help you create a content strategy that makes you more money and more impact.
Key Takeaways:
01:15 What happened to Instagram? Unpacking the frustration
02:50 Is it time for a strategy revamp? Niching down
06:45 What keywords should you include for the algorithm?
10:12 Should hashtags be in your captions?
11:19 When to use closed captions in your videos
12:33 Using Reels to grow your following
15:06 Using your feed as nurture and attraction content
18:27 How to make a good Reel
21:20 Should you research other people in your space to create better content?
24:15 How long should it take you to produce a Reel?
25:48 Unpacking the right KPIs for measuring your traction
28:16 How often should you be posting to grow your audience?
Connect with Michelle Gifford:
Instagram - Social Media Marketing | Michelle Gifford (@iammichellegifford) • Instagram photos and videos
Website - Michelle Gifford creative
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/
This Month's Sponsors:
- Conversion Fanatics - Conversion Rate Optimization Agency
- Get 50% Off Monthly Blog Writing Service - BKA Content
More Resources from Scalable
More Shows You'll Love
- Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
- Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
The AI-powered Podcast Player
