The DigitalMarketer Podcast

Victoria Caldwell is an integrator and marketing strategist for visionary leaders. She's a fractional CMO and also a DigitalMarketer Certified Partner. On this episode, she shares the missing link that entrepreneurs need to scale their company and also how an integrator can help streamline and optimize a business's processes.Connect with VictoriaTeam Impress Marketing - Modern Up-to-Date Digital Marketing Training For Your TeamConnect with Victoria on LinkedInOUR PARTNERS:7 Levels of Scale WorkbookListen to the #1 Digital Marketing Podcast, Perpetual TrafficThanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Are you keeping up with the ever-changing trends in eCommerce? Is your brand ready for the future of online selling?In today’s episode, host Mark de Grasse talks to Scott Cunningham and Simon Trafford from Social Lite, a leading Shopify partner and top-notch eCommerce marketing agency. Scott and Simon are our subject matter experts for the brand-new e-commerce certification. eCommerce is changing. Buyers are adopting new buying habits and businesses now have to develop new strategies to meet the needs of the post-pandemic buyer. The good news is that there have never been as many eCommerce opportunities as we’re seeing right now. On the flip side, competition is also at an all-time high. So how can you level up and stay ahead of the competition?Tune in as we discuss what is going on in the eCommerce space, why we created a brand-new eCommerce certification, and how you can prepare for the future of online selling.IN THIS EPISODE YOU’LL LEARN:[01:42] Post-Pandemic eCommerce: Is Your Brand Ready?[05:22] What to Expect From The New Ecommerce Certification [07:40] How to Differentiate Your Brand In a Crowded Marketplace[11:09] How to Work Out Your Ideal Customer Avatar[13:03] What is Customer Research and Why is it Important?[15:40] Who the New eCommerce Certification is Designed For[18:17] Why You Need to Set Up an Online Store, If You Haven’t AlreadyLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Social Lite CommunicationsMerchantmastery.ioOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Why do you need to expand your ecommerce business beyond the dot com—and how?On today’s episode, host Mark de Grasse sits down with Lauren Petrullo, one of the newest faculty members of the DigitalMarketer Academy to talk about the latest component of their ecommerce certification—social selling. Social selling allows you to buy in-app (on Facebook, Instagram, etc.) and never even venture to someone’s website. You’re meeting people right where they are, already browsing and shopping. Lauren has got her finger on the pulse of the future of ecommerce and says one thing we can do is pay close attention to where the big tech brands are investing.Listen in to find out how you can get in on what Lauren calls “a much more mature social media commerce experience.”IN THIS EPISODE YOU’LL LEARN:Why social selling shouldn’t replace your websiteHow Meta is incentivizing these social stores on different platforms  Why the U.S. is massively behind on social media trendsWhat kind of data/analytics you’ll have access to in your Meta shopLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Mongoose MediaConnect with Lauren on LinkedInOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual TrafficThanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

This personal trainer made more in 10 days ($128k) than he did the entire previous year ($78k) when he took his company digital.  On today’s episode, host Mark de Grasse sits down with Lanell Beckels to talk about making the switch from being a personal trainer at an actual gym to doing group coaching online. He and his business partner, Adam Lyons, scrapped his one-on-one model, systematized it, made videos, and launched. His offer: helping busy professionals look and feel better without daily workouts and without missing out on their favorite foods. The new business took off immediately, and he made more during the launch than he had the whole year before. Unlike his gym days, when he was putting in 12+ hours a day, this model is scalable and sustainable—and he has time for a life outside of training.Listen in for the inspiration you need to take your business online. IN THIS EPISODE YOU’LL LEARN:How he helps his clients get healthy while working out just 30 minutes a week How he has built his business on referrals and testimonialsWays he leverages Zoom, My Fitness Pal, Discord, and Facebook in his businessTips for maintaining a personal touch with clients while using a one-to-many modelLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Text CONSULT to 512-967-6639 (for a free consult)Connect with Lanell on IGOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

The DigitalMarketer Podcast features Lauren Petrullo, CEO of Mongoose Marketing. They discuss a successful viral marketing campaign called the Easter Poop Hunt, engaging moms and grandmas on social media to unscramble a 10-letter word. The campaign generated 1300+ leads and 20k views on Facebook, with just $350 spent. They also highlight the importance of testing and optimization in improving ROI and reflect on the challenges faced in creating viral campaigns.

Most people agree that video is an incredible marketing tool, yet so many businesses and agencies can’t seem to get over the hurdle and just do it. Why is that?On today’s episode, host Mark de Grasse sits down with Uzair Kharawala, founder of SF Digital Studios, to talk about his 100 Video Challenge. The challenge is to upload a video a day to multiple channels for 100 days in a row. Uzair told himself that, even if he didn’t get a single like, view, or comment, he would keep making videos. And he hasn’t stopped. He used to do everything himself, but now he records the videos, and his team takes it from there. They upload 5 videos and do 2 live streams every week. “You can’t just post a week like in the old days and expect that to cut it,” Uzair says. “You’ve got to be in front of your audience at every possible touchpoint.” Video is the easiest, fastest, cheapest, and most effective way to market.Listen in for expert tips on making videos that will resonate with your audience and grow your brand.IN THIS EPISODE YOU’LL LEARN:What length of video is most popular right now (and why that’s good news)3 ways you can optimize your video (and how that varies across platforms)Tips for getting a platform to promote your video/channelHow Uzair keeps his thousands of videos organized and accessibleLINKS AND RESOURCES MENTIONED IN THIS EPISODE:SF Digital StudiosClickUp (project management)Trello (project management)OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual TrafficThanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

If you’re a business owner or digital marketer who’s been putting off creating IG reels, it’s time to jump on that train.    On today’s episode, host Mark de Grasse sits down with Meta’s Lauren Posada and Genie Alfonzo who work on the business marketing team for Instagram, helping businesses see the value of their products and solutions. The team is specifically pushing IG reels right now—and for good reason. Reels now make up 20% of the time spent on the entire IG platform, and that number is only going to climb. Over the past couple years, we’ve seen an entertainment shift around the explosive growth of short form video in social media and the exciting opportunities it presents for marketers. Lauren and Genie are watching marketers and business owners flex their creative muscles in this space, trying new things, working the algorithm, and growing their audiences organically.Listen in for some insider tips on how to optimize IG reels in your marketing.IN THIS EPISODE YOU’LL LEARN:Why Instagram encourages de-coupling reels with your IG identity What factors increase your chances of discoverability on IGWhich new IG tool is helping people reach more audiencesWhat Instagram is prioritizing and rewarding in the algorithm right nowLINKS AND RESOURCES MENTIONED IN THIS EPISODE:@creators on IG@instagramforbusiness on IGOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual TrafficThanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

What if niching way down is the key to your agency ramping way up?   On today’s episode, host Mark de Grasse sits down with EJ Saunders, founder of Blaze Digital Solutions, to talk about how he has grown his agency by narrowing down his avatar. Blaze Digital focuses on the outdoor industry—the hunting space in particular. He has quickly become the go-to agency for small businesses selling hunting gear. In one year, he went from just 1 assistant to a team of 12, and he’s still hiring. He’s on his way to $1M in revenue, and his long-term goal is to help 10 businesses generate $10M in revenue in 10 years.Listen in to find out how niching down can help you serve your clients so much better—and help you grow so much faster.IN THIS EPISODE YOU’LL LEARN:Why EJ focuses on building relationships in the industry (and how he does it) How he caters to his largely “old school” clients and their unique needs/desiresWhy it’s important to get your clients a quick win (and how he does that)How to gain better control of the entire customer journeyLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Blaze Digital Solutionsej@blazedigitalsolutions.comOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual TrafficThanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

The key to becoming successful and famous is catching a cultural wave just as it’s getting started, riding it hard, then jumping to the next one. Easy, right?On today’s episode, host Mandy McEwen sits down with her friend Matt Johnson—agency owner, podcaster, and author—to chat about surfing the waves of culture and technology. First up, they discuss Joe Rogan’s long stream of good luck (?) catching wave after cultural wave from stand-up comedy to sit-coms to reality TV to UFC to podcasting. If you’re someone who’s hoping to make a living—or become famous—on social media, you need to be aware of which waves are on their way out, and which ones you should be catching and riding next. It’s not as simple as jumping on that next wave though. Matt says you’ve got to take your talents, your personality, and your interests into careful consideration too.Listen in to hear more about the next big thing in social media and how you can get in on it.IN THIS EPISODE YOU’LL LEARN:Which 2 social media platforms Matt thinks are up and coming Why (and how) to brand yourself as THE expert at one specific thingHow to find the alignment of what you’re good at and the next big waveWhich social media platforms are worth investing in long-termLINKS AND RESOURCES MENTIONED IN THIS EPISODE:MicroFamous on SubstackOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual TrafficThanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

We all know about repurposing podcasts and long form video for social media, but what other sources are we overlooking that are literally right in front of us?   On today’s episode, host Shaina Weisinger shares a list of 9 unexpected things you should totally repurpose, but have somehow flown under your radar. This is stuff almost everybody has created in the past and has forgotten about. Creating content specifically for all the different social channels is tough. The best, most savvy way to make sure you’re filling that social media content calendar every week is to find those hidden nuggets of content that are simple to repurpose if you have the right tools. Listen in for some simple (but brilliant) tips that will save you all kinds of time and effort. IN THIS EPISODE YOU’LL LEARN:How to create content from questions you get from clients and leads How to create text motion videos using just 100 words from past newsletterWhy you might want to give the world a peek at your internal meetingsHow to leverage the power of cross-promotion with your affiliate partnersLINKS AND RESOURCES MENTIONED IN THIS EPISODE:wave.videoheadliner.appRepurpose HouseOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual TrafficThanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack