The DigitalMarketer Podcast

In this episode Mark De Grasse sat down with the Co-founder of DigitalMarketer, Richard Lindner. They cover what marketers absolutely must know about the relevance of Email Marketing. In brief, email marketing is NOT dying. But, it is changing.Email is still one of the most effective modes of communication to date. People trust the messages they get in their inboxes more than any other marketing message out there.They discuss how email was one of the most flexible and effective ways to reach customers during the pandemic, helping businesses grow when times were tough. New marketers and business owners who want a better understanding of why they should do email marketing and how to do it right will gain valuable insights from this DigitalMarketer podcast.In this podcast:How email works at every single stage of the customer value journey.The role email has in expediting customers through each stage of the customer value journey.Why email marketing is still relevant to today's modern marketing landscape.How to value customers' ideas when it comes to their business and how email marketing helps. How to create email content that actually provides valueLINKSEmail Marketing Mastery Certification https://www.digitalmarketer.com/certifications/email-marketing-mastery/Richard Lindnerhttps://richardlindner.comMentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

A constant daily reminder that we only have so many days on this planet can help you make the most of each and every one.   On today’s episode, host Mark de Grasse sits down to chat with Dave Albano, a DM certified partner, elite coach, and agency owner, about productivity tips and tricks. Dave has a doomsday clock, a death calendar, that serves as a visual reminder that our time on earth is limited. Without it, he says we tend to lose track of time, waste time, and spend our time on things that don’t matter. As a marketer, Dave is all about working smarter, not harder. He’s been designing his life for decades in such a way that he can do what he loves—being outdoors, running, climbing mountains, and literally stopping to smell roses. Listen in for some practical steps you can take to make the absolute most of your time.IN THIS EPISODE YOU’LL LEARN:Why you need to identify every single business task and assign it a dollar value How to build the proper environment around your day to day, so you can truly enjoy itWays to determine your zone of genius (and spend more time there)How Dave measures success in business and in lifeLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Get Email Marketing Certified by DigitalMarketerMemento Mori (Chrome extension)JozaMarketing.comFree FocusWise toolOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

What if your entire social media calendar was already full for the entire year and you could cross it off your list? Can you imagine??On today’s episode, host Shaina Weisinger walks us through a high-level overview of a course she created for DigitalMarketer Lab on repurposing content. If you want to do a deep dive and sign up for the course, you absolutely can (and we highly recommend it). The concept of repurposing is pretty self-explanatory, but to make sure we’re on the same page, it means taking a small snippet from a larger piece of content and using it on all the social media platforms in appropriate ways. Oh, and always strategically pointing it back to the original long form content which lives on your website. Now, get your calculator out and see if you can really (actually, truly) turn 7 magical pieces of content into 1078 social posts. (Spoiler: you can.)Listen in to find out how.IN THIS EPISODE YOU’LL LEARN:Why long form video works best for repurposing How you can add blog posts to your website without writing them yourself Which kind of images perform better than any otherWhy the number 7 really is the number of perfection when it comes to social mediaLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Create A Year's Worth Of Content In One DayContent CucumberRepurpose Houseshainaweisinger.comOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Have you been hesitant to leverage your own brand to build your business? Today’s guest is going to set your mind at ease.On today’s episode, host Mark de Grasse sits down with Jeff Hunter, Certified DM Partner and founder of Savage Marketer, to talk about establishing your personal brand so you can become a recognized expert in your field. In this day and age, “experts” are a dime a dozen, so you’ll have to be diligent about putting in those 10k hours and then getting the word out about what you know. So often people think putting out consistent content is too much work, but it’s actually pretty easy. Over the past few years, Jeff has really focused on the spirit of collaboration and has worked with some incredible companies and publications. What gives him an edge is that he knows he has to just do 1% more than everyone else is doing—so that’s what he does.Listen in as Jeff shares how he’s leveraged his personal brand in some pretty amazing ways—and how you can do it too.IN THIS EPISODE YOU’LL LEARN:What pitch Jeff used to get invited on the DM podcast Why it’s so important to build your content farm (and what that means)Ideas for collaborating with partners in a truly symbiotic wayWhy so many people are hesitant to leverage their personal brandLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Google JeffConnect with Jeff on LinkedInCORE Branding with Jeff J Hunter and Trisha Leconte [VIDEO]savagemarketer.combrandedmedia.iootter.aiOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

We’re all shaped by our childhoods—for better or for worse—and it can be fascinating to trace the path from then to now.  Today’s episode is a little different from our regular interviews on the podcast. Instead of just introducing someone who’s wildly successful at what they do, we’re taking a step back to look at the story of how they got there. Amber Spears is a connector, a closer, and the founder of East 5th Avenue, an affiliate marketing consulting company. She also pioneered the 8-figure affiliate framework that has helped countless people in the DM community. From her father’s patriarchal, right wing views to her mother’s Mexican heritage to being homeschooled most of her life to realizing she was gay and didn’t fit into her family, Amber’s story gives us so much insight into how she became such a light in the digital marketing space and beyond.Listen in to hear Amber’s inspiring account of overcoming great odds to become the entrepreneurial success—and loving human—she is today.IN THIS EPISODE YOU’LL LEARN:How the strong women in her family showed her what was possibleWhy affiliate marketing often gets a bad rap and how she’s changing thatWhy she believes the collaborative spirit of affiliate marketing is unparalleledActionable steps you can take to get started with affiliate marketing TODAYLINKS AND RESOURCES MENTIONED IN THIS EPISODE:FREE Know Your Numbers Blueprintambermspears.comeast5thavenue.comEverflow (affiliate platform)OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

You don’t need to develop a fake, pushy, extroverted sales persona to be successful; you can just be yourself.  On today’s episode, host Mark de Grasse sits down with Neal Tricarico, founder and CEO of Ultimate Growth, Inc. to talk about a sales system that works for every single sales professional, introverts and extroverts alike. When Neal first got into sales, he forced himself to become something other than he was. Every night he’d shower his sales persona off and put his human self back on. Now he sees sales as a place he can shine as who he truly is. Sales is all about relationships, he says. You establish rapport, earn trust and respect, and ask questions to make sure your solution will actually help this person. It has to be a fit. If they really need what you’re selling, then you owe it to them to make the sale.Listen in to hear all about a sales system that honors who you are, who your customer is, and is proven to get results.IN THIS EPISODE YOU’LL LEARN:2 different types of sales metrics you need to be tracking (and how to do it) How to figure out the “buying language” of your prospectA proven 3-pronged approach to sales (that also works in the marketing space)How the Sales Strengths Identifier will help improve your sales recordLINKS AND RESOURCES MENTIONED IN THIS EPISODE:SalesTeamAudit.com (FREE resources for business owners/agencies)NealTricarico.comOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

If you’re creating great content, but not creating it to scale, you’re wasting a whole lot of time, energy, and brainpower.On today’s episode, co-host Shaina Weisinger walks us through the Top 5 things content creators get wrong when it comes to content that scales. There’s a strategy to repurposing content so it covers a vast number of placements without adding a lot of work. Are you creating content in the right order? Are you starting with the right media type? Is it actually content that your audience cares about? Do you have a plan for moving your audience from your social media platform to your owned media?Listen in as Shaina shares tips to help you answer all of these questions (and more) with a resounding yes.IN THIS EPISODE YOU’LL LEARN:How to turn your FAQs into repurposed content How to pull standalone snippets from your long form contentWhy shorter attention spans don’t mean you should create shorter contentWhat your CTA should include and whyLINKS AND RESOURCES MENTIONED IN THIS EPISODE:shainaweisinger.comContent CucumberOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

How can you avoid the biggest mistakes people commonly make when creating and promoting their courses? On today’s episode, host Mark de Grasse sits down with Marcio Santos, founder of Nerd Digital, whose goal is to help course creators scale to six figures in six months. Marcio started out as a marketing expert for hire but niched down to working exclusively with course creators as the pandemic hit and e-learning skyrocketed. It didn’t take long for him to see what works—and what doesn’t—when it comes to course creation. And he’s got a front row seat at the Most Common Mistakes in Course Creation show. Marcio’s favorite courses are those in highly competitive markets, because lots of challenge means lots of opportunity. And he’s become an expert at leveraging opportunity at every turn.Listen in for some incredible tips on creating a course your audience will love and one that will stand out, even in a saturated market.IN THIS EPISODE YOU’LL LEARN:Why you shouldn’t use tags on your blog posts when optimizing for SEO Why Marcio believes less is more when it comes to content Why courses should provide psychological/emotional support, not just knowledgeThe single biggest mistake course creators make (and the easy fix)LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Nerd Digital (download a lead magnet create tool)Notion (templates)OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Do you know which social media platforms have the longest (and shortest) lifespans for a post?  On today’s episode, host Shaina Weisinger shares some shocking stats about social media that will change the way you think about the content you post. Social media can feel impossible to keep up with due to its lightning-fast trends, changing algorithms, and never ending TikTok dances. It can be overwhelming to be as present as you know you need to be—and in ways that are actually going to be effective. Most of us aren’t Gary V with a huge team of people doing all the work for us. So how can we create constantly while also being mindful of what works best on specific platforms? Shaina says the key is repurposing content you’ve already made —and doing it with an informed focus on platforms where your audience actually is.Listen in for some expert tips on figuring out which content to use where, when, and how. IN THIS EPISODE YOU’LL LEARN:What the lifespans are of posts on each social media platformHow to create content that gets engagement so you can get longer lifespans3 types of content you can repurpose for social media (and how to do it)Why you should be repurposing old podcast episodesLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Repurpose House (for 20% off your first invoice, use code DMP30)OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

As a local business owner, if you’re not using Instagram to promote your business and your brand, you’re missing out on a great opportunity. On today’s episode, host Mark de Grasse sits down with Dr. Michelle Wendt, founder of Indigo Healing Acupuncture, to talk about how she leverages Instagram to promote her business locally and online. Dr. Michelle loves the visual aspect of the platform, because it gives potential patients a good sense of what their clinic is like, and what to expect when they visit. They feel at home before they even step through the door. She loves connecting with new people as well as current patients, and her daily stories and reels let her and her staff talk directly to the people they want to reach the most. Over the past few years, the Instagram community she has built has become a vital part of her practice. Listen in for some helpful tips and encouragement for using Instagram to enhance your business.  IN THIS EPISODE YOU’LL LEARN:Tips for getting over your fear of being on camera What kinds of IG posts typically get the most engagementWhy Michelle doesn’t outsource her marketing or recycle other people’s contentWhat you should and should NOT post on your business account LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Indigo Healing Acupuncture@IndigoHealingAcupuncture on IG OUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack