The DigitalMarketer Podcast Using Poop to Create a Viral Marketing Campaign?
May 23, 2022
The DigitalMarketer Podcast features Lauren Petrullo, CEO of Mongoose Marketing. They discuss a successful viral marketing campaign called the Easter Poop Hunt, engaging moms and grandmas on social media to unscramble a 10-letter word. The campaign generated 1300+ leads and 20k views on Facebook, with just $350 spent. They also highlight the importance of testing and optimization in improving ROI and reflect on the challenges faced in creating viral campaigns.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Easter Poop Hunt Marketing Campaign
02:11 • 13min
Optimizing Everything and Introduction to Conversion Fanatics
15:18 • 2min
Collaborative process and challenges in creating a viral marketing campaign
17:45 • 6min
Case Study of a Highly Effective 10-Day Viral Marketing Campaign
24:00 • 2min