The DigitalMarketer Podcast

How do brands like Pepsico, Old Navy, and Procter & Gamble create a brand identity that makes them easily recognizable, memorable, and revered?On today's episode, host Mark de Grasse sits down with Philip VanDusen to talk about designing a visual identity for your brand that tells a story, invokes feelings, and drives sales. Philip has over 25 years of experience in brand strategy, graphic design, and creative leadership, having worked with some of the world's most successful global retailers and strategic branding agencies.Designing a brand from scratch is no easy task. But every interaction your prospect has with your designs, website, brand, or shapes their perception of your company. You want a branding identity that creates the desired first impression and reinforces a positive image in the eyes of your customers.Join us as we explore exactly what designing your brand means, the benefits of having a style guide, and how you can design a brand personality that will resonate with your target audience.IN THIS EPISODE YOU'LL LEARN: How to design a brand that you'll be proud ofShould you follow every trend you see on social media?The importance of consistent visual architecture in your brand Does your brand design make people stop scrolling?How to apply consistent branding across your businessPersonal preference versus strategic visual brandingWhat is brand consistency and how does it help improve brand trust?Why Content marketing is the key to building a strong brandLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Philipvandusen.comPhilipvandusen.com/bs101Philip's YouTube ChannelThis Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

After a nearly 20-year career in the banking industry, Katie decided to quit the 9-5, follow her heart, and focus her energy to coach clients to be smart with money. On this episode, she sits down with Mark to help see past the blind spots that most marketers have when it comes to money!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

It's no secret that today's internet users would rather watch a video than read a blog post. So why aren't you creating and optimizing your videos for search and ranking?On today's episode, host Mark de Grasse and Atiba de Souza talk about SEO for video and what marketers can do to produce engaging and relevant video content for optimal reach. Atiba explains that while video content is a gold mine, you need an SEO strategy to capture viewers' attention and get more eyes on your video.If you've spent time and money producing and editing a video, only for it to rank poorly, it's not a content thing. It's an SEO thing. Tune in as we explore how to get the most out of video SEO, what you can do to improve your video rankings, and the benefits of implementing a high-performing SEO strategy. IN THIS EPISODE, YOU'LL LEARN: The changes happening in the world of video SEOUnderstand that SEO begins by creating really good contentWhy the future of SEO is video and not written contentThe benefits of creating super-targeted contentHow to create click-worthy videosReasons your videos need SRT subtitlesEffective ways to repurpose your video contentConsistency is key when building authority for your brandLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Atiba's LinkedInAtiba's Instagram Clientattractionpros.comThis Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Ralph Burns is back to talk about how you can maximize your traffic in this new privacy-first world!This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

On this episode, Mark sits down with Heather Lisle to discuss the importance of messaging and communication.Find out more about Heather!OUR PARTNERS:Call Tracking & Marketing Analytics Software | CallRailAcquire, Engage, Expand, Reactivate - GetEmails7 Levels of Scale WorkbookListen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Wali Anwar is an entrepreneur and serial marketer on a mission to serve, help, and impact more. He specializes in helping businesses uncover their big idea and craft their marketing plan by helping them build systems to help them optimizing & scale what's currently working. On this episode he covers with Mark how he's been able to use Facebook Groups to build his business and transform his client's results!Connect with WaliTwitterFacebookLinkedInOUR PARTNERS:Call Tracking & Marketing Analytics Software | CallRailAcquire, Engage, Expand, Reactivate - GetEmails7 Levels of Scale WorkbookListen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Michael Buzinski is a lifelong entrepreneur, digital marketing thought leader, and best-selling author who was dubbed a “visionary marketer” by the American Marketing Association. Michael sits down with Mark to discuss the simple (but overlooked) ways to improve your conversions!Connect with MichaelMake Your Web Presence Buzzworthy @URBuzzworthy / TwitterBuzzworthy Integrated Marketing | FacebookOUR PARTNERS:Call Tracking & Marketing Analytics Software | CallRailAcquire, Engage, Expand, Reactivate - GetEmails7 Levels of Scale WorkbookListen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Thinking of utilizing TikTok marketing for your business? Not sure whether to go for organic content, paid advertising, or influencer marketing?On today's episode, host Mark de Grasse sits down with Gavin Bell, the Founder of Yatter, to talk about marketing on TikTok. Gavin explains that success on TikTok combines compelling creativity with data-driven optimization. TikTok users prefer raw and engaging videos over the highly edited videos that brands typically use on Instagram or Facebook. If you're not using TikTok's engaged audience to market your brand, you're missing out on the over one billion monthly active users.Listen in to learn how you can take advantage of one of the world's most popular apps and what you can do to strike the perfect balance between authentic creativity and marketing.IN THIS EPISODE YOU'LL LEARN: The evolution of earned and paid social media marketingHow to advertise on TikTokUnderstand that the best TikTok ads don't look like ads, but they still need to convertEssential TikTok content ideas that actually workThe type of businesses that should not be on TikTokHow to use TikTok-style ads on other social media channelsWhy you never want to sell on your TikTok feedLINKS AND RESOURCES MENTIONED IN THIS EPISODE:Connect with Gavin on LinkedInWeareyatter.comGavin's InstagramOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Quick question: who is your ideal hiring prospect? Can you confidently list their preferences, motivations, and pain points? Do you even know why they are choosing you instead of the company next door?On today's episode, host Mark de Grasse talks about the applicant's journey with Andy Bontz, the Marketing Director for Mid-West Family of Companies. Andy reveals how just like the customer journey, job applicants of today go through a candidate journey when looking for job opportunities. They don't just land on your job post ready to apply. They like to learn about your vision, corporate culture, and growth opportunities before they're ready to send out their resume.If you're struggling to attract the best candidates for your organization, your applicant's journey is probably to blame.Tune in to learn more about what applicants look for when applying for jobs, how you can improve the entire candidate experience, and consistently attract the best talent. IN THIS EPISODE YOU'LL LEARN: What is the applicant's journey?How to navigate the candidate-centric job environmentHow to visualize the ideal candidate and build a job post around them How to demonstrate organizational culture to potential applicantsBeat your competition to the best applicantsEliminate all friction in the applicant's journey Tips to help you attract millennial and Gen Z job seekers LINKS AND RESOURCES MENTIONED IN THIS EPISODE:Connect with Andrew via LinkedInMidwestfamilyofcompanies.orgOUR PARTNERS:7 Levels of Scale WorkbookFind out your Leadership Trust Score at Ready to Lead.Listen to the #1 Digital Marketing Podcast, Perpetual Traffic Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack

Find out what you need to know about hiring a marketer for your business or agency!Connect with Albert on LinkedInResources:[Free Download] Customer Value Journey[Certification] Digital Marketing MasteryOUR PARTNERS:7 Levels of Scale WorkbookListen to the #1 Paid Traffic Podcast, Perpetual Traffic!Mentioned in this episode:[Free Download] DigitalMarketer's Canva Holiday Promo PackGrab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!Holiday Promo Pack