eCommerce MasterPlan
Trying to work out how to acquire more customers?
Need to improve customer retention?
Or just looking for some reassurance you’re on the right track?
That’s what the eCommerce MasterPlan is here for.
Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing.
Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from.
Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.
Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!
This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Latest episodes
Feb 24, 2025 • 41min
How Cooki Haircare Grew from 4 Sales a Day to $3M with Jaimee Vilela
Jaimee Vilela is the Managing Director and Owner at Cooki Haircare. A D2C solid shampoo bar brand selling via their Shopify store and Wholesale. Founded in 2020 they grew 10x in 2024 from $170k to $1.1million, and are now on track to make 2025 their first $3million year. Hit PLAY to hear: ✅ How Jamie scaled Cookie Hair Care from 4 sales a day to a 7-figure business ✅ The Meta ads strategy that skyrocketed her eCom growth ✅ Why rebranding (not more ads) was the secret to massive sales ✅ How she ran the business solo—and why she doesn’t recommend it ✅ How discovering her ideal customer—women embracing their gray hair—transformed her marketing strategy ✅ Why sustainability isn’t a selling point anymore—and what to focus on instead Key timestamps to dive straight in: [03:40] From journalism to eCommerce entrepreneur. [06:47] Seamless eco-friendly haircare transformation. [11:56] "Betting on Rebrand Success". [15:03] Successful rebranding strategy insights. [18:31] Embracing gray: rebrand shift success. [23:20] Bootstrapped growth through teamwork. [27:09] Embrace opportunistic decision-making. [28:52] Listen to Jaimee’s Top Tips! Full episode notes here: https://ecmp.info/531Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Feb 17, 2025 • 41min
Doubling Down on Faire: Bare Kind's Post-Spring Fair Strategy with Andrew Kemp
Andrew Kemp is the MD at Bare Kind, the animal saving bamboo sock company. Founded in 2017 and selling via Shopify and Faire they now do £700,000 a year, and sell into a 1,000 retailers. Hit PLAY to hear: How Bare Kind grew from 0 to 1,000 retailers in just 2 years Why trade shows are fading—and what works better for B2B sales The #1 mistake brands make on Faire (and how to fix it) A surprising niche that became Bare Kind’s biggest customer base The secret to turning first-time buyers into repeat customers Why SEO matters just as much for B2B as it does for DTC Key timestamps to dive straight in: [03:56] Lucy’s eco-friendly business success. [06:46] B2B growth via venture-funded platform. [09:43] Challenges of switching sales strategies. [13:48] Faire dominates B2B eCommerce. [18:12] Spring Fair attendance decline factors. [21:34] Decline in year two trade shows. [24:24] Listen to Andrew’s Top Tips! Sign Up Now to Faire Full episode notes here: https://ecmp.info/530Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Feb 10, 2025 • 29min
Building a $2M eCommerce Brand Through Community-Driven Marketing with My Little Moppet's Hema Natesan
Hema Natesan is the Founder & CEO at My Little Moppet, a Shopify store that’s India’s number 1 destination for healthy kids food. With over 7,000 verified 5 star reviews, their core marketing strategy of Community is clearly working! Founded in 2014 they now do $2 million US dollar in sales each year. Hit PLAY to hear: How Hema grew her blog into a $2M eCommerce brand The secret sauce behind My Little Moppet's WhatsApp community Why transparency wins in a competitive eCommerce market How to reduce ad spend without losing revenue The must-know tips for cracking India’s eCommerce scene. Key timestamps to dive straight in: [03:19] Blogging journey: from doctor to food blogger. [07:51] Blogging: a community resource platform. [11:50] Hiring Strategy: mold fresh talent. [14:43] eCommerce success in India: key factors. [17:28] Cutting ad spend, boosting sales. [18:45] Listen to Hema’s Top Tips! Full episode notes here: https://ecmp.info/529Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Feb 3, 2025 • 44min
Why 2025 is the Year of Integration in eCommerce with Jim Herbert
Jim Herbert is the CEO at Patchworks, an eCommerce focused iPaaS who are all about helping you automate and streamline your data. Jim joins us to share why integration and automation are game-changers for eCommerce businesses in 2025, offering insights on how to simplify your tech stack and boost efficiency. If you're looking to future-proof your operations and maximize growth opportunities, this episode is a must-listen! Hit PLAY to hear: Why 2025 is the year of hyperautomation in eCommerce How clean data can make or break your automation success The MVP approach to simplifying your tech stack Expert tips to future-proof your eCommerce business The secret to turning integration challenges into growth opportunities. Key timestamps to dive straight in: [03:54] Early eCommerce and composability insights. [07:24] AI's impact on eCommerce data. [09:45] Order automation and scalability. [13:29] Incremental improvement: strategy and success. [18:20] Margin-boosting integration. [21:06] Future-proof retail tech strategies. [24:50] Data monitoring and notification system. [27:41] Minimum viable product for integration. [29:39] Listen to Jim’s Top Tips! [37:34] Find out more about Patchworks https://www.wearepatchworks.com/ Episode sponsored by Patchworks. Create your trial account here https://www.wearepatchworks.com/. Full episode notes here: https://ecmp.info/528Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Jan 27, 2025 • 35min
Beyond 7 Figures: Building a High-Growth, High-Profit eCommerce Business with Jay O’Neill
Jay O’Neill is an in-house specialist at growing retailers through digital marketing, CRO, and tech stack optimisation. Here's some of his achievements:scaled soak.com from £2 to £80milliondrove digital growth at Holland & Barretttook Bathroom Mountain from £0 to £40million in 18 months Who better to chat to about how to grow your sales from 7 to 8 figures?! Hit PLAY to hear: The one obsession that can skyrocket your eCommerce growth How Jay scaled a business to $40M in just 18 months Why efficiency and AI are game-changers for scaling in 2025 Jay’s top tips for picking the perfect marketing channel The biggest mistake most brands make—and how to avoid it Key timestamps to dive straight in: [05:21] Focus obsession on a single digital channel. [09:27] Research channels, understand competitors, leverage advantages. [11:41] Understand and learn channel metrics for advantage. [13:51] Optimise landing page performance for conversions. [19:56] AI enhances efficiency; human expertise remains crucial. [21:23] AI boosts efficiency and ROI by simplifying data. [24:08] Listen to Jay’s Top Tips! Full episode notes here: https://ecmp.info/527Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Jan 20, 2025 • 33min
Top Tip for eCommerce Growth in 2025 feat. 9 experts
Every January, we create an episode that serves as your comprehensive guide to achieving success in the year ahead. We ask each of our guests "What's your Top Tip for eCommerce Success in 2025?"Here's our expert line up: Jay O’Neill from Tap Digital, Jim Herbert from Patchworks, Lucia Locatelli from Doofinder, Emilie Benoit from Shopify, Miya Knights from Retail Technology Magazine, Yiqi Wu from Aimerce, James Cowie from SHOPLINE, Nora Zukauskaite from TikTok Shop, And Carolyn Shelby from Yoast. Plus! You'll also hear the thoughts of our host Chloe Thomas. Tune into this expert mash-up episode as we uncover how to ensure profitable growth, what AI-powered personalization and unified commerce mean for 2025, how planning ahead can drive success, and why leveraging data and embracing social commerce are game-changers – and so much more. Full episode notes here: https://ecmp.info/526Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Jan 13, 2025 • 34min
The Person in Personalisation: How to Humanize the eCommerce Customer Experience with author David Mannheim
David Mannheim is the author of “The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal”. AND founder of Made With Intent. Hit PLAY to hear: Why most personalisation isn’t personal—and how to fix it The surprising link between empathy and customer retention Netflix’s 10-year lesson on making personalisation work The one question every brand should ask to connect deeply Easy, actionable steps to humanize your marketing today Key timestamps to dive straight in: [05:38] Debate over email subject lines' impact importance. [08:18] Feeling nickel-and-dimed; brands lack personalization empathy. [11:24] In-store vs. online: personalization, empathy difference. [13:16] Personalization: Familiarity, acknowledgment, care, intimacy, authenticity, listening. [19:31] Brands should prioritize personalization for customer retention. [23:12] Framework created; personalization start routes explored. [24:30] Understanding intent personalizes communication in eCommerce. [25:51] Listen to David’s Top Tips! Full episode notes here: https://ecmp.info/525Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Jan 6, 2025 • 37min
Why Focus is Wunderbrow’s Key Growth Strategy with Diego Mandelbaum
Diego Mandelbaum is the CEO at KF Beauty, a privately owned beauty company based in the UK, who own one of the most recognizable make-up brands launched in the last few years Wunderbrow.com. Founded in 2015 they now sell globally via their Shopify store and Amazon and some small select wholesale partners. And all in all they do 15,000 orders a month. Hit PLAY to hear: The 80/20 rule that transformed Wunderbrow’s growth strategy How to avoid the biggest risk of rapid expansion Why focus is the ultimate growth hack for eCommerce brands The trade-offs every business must manage to scale sustainably Diego’s #1 tip for navigating a business transformation Key timestamps to dive straight in: [08:06] Seeking impact as CEO of KF Beauty. [14:19] Managing product discontinuation and new product launches. [17:53] Be pragmatic: Simplicity and focus yield growth. [18:53] NYU professor discusses business growth trade-offs. [23:22] Established product faces challenges with new launches. [25:18] Listen to Diego’s Top Tips! Full episode notes here: https://ecmp.info/524Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Dec 30, 2024 • 37min
Sustainability Practices for Interiors Brands with Jules Haines and Mirry Christie from The Green Room
Mirry Christie is founder of sustainability consultancy B·ABLE and Jules Haines is the founder at award winning luxury interiors resale platform Haines. They both have STACKS of brand-side experience helping eCommerce businesses grow and become more sustainable especially in the home and gardens space. Which is what their new venture The Green Room is all about – helping the home and garden industry become greener. Hit PLAY to hear: How 42% of UK landfill textile waste comes from homewares—and what to do about it The Green Room’s unique approach to eco-friendly eCommerce growth Secrets to cutting packaging costs while staying sustainable Why collaboration (not competition) drives success in sustainability Practical tips to kick-start sustainability in any eCommerce brand Key timestamps to dive straight in: [04:59] Helping SMEs simplify and implement sustainability strategies. [06:47] Green Room fosters sustainable innovation and collaboration. [11:29] Small group collaboration expanded to over 35 brands. [14:22] Quarterly webinars share solutions across departments. [19:55] Reduced packaging costs lead to overall savings. [20:53] Listen to Top Tips from Jules and Mirry! Full episode notes here: https://ecmp.info/523Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
Dec 23, 2024 • 34min
How to Launch a New Product Range: Lessons from Beards & Daisies with Joy Young
Joy Young is the eCommerce and Marketing Manager at Beards & Daisies, sellers of plants and flowers. Founded in 2015, they now sell via their B2C Shopify store which does over 10,000 orders a month, wholesale customers like Dunelm, and have a team dedicated to looking after business customers for everything from corporate gifting and interior design to commercial installations. Hit PLAY to hear: Adding new products strategically Using a phased approach to product launches Investing in technology for project management Making sure teams work together Focusing on the customer and their needs Key timestamps to dive straight in: [06:28] Expanding customer base with frequently-purchased products. [08:52] Team structure and what they outsource. [13:33] Stagger launch phases for continuous promotional opportunities. [14:23] Prioritize action, iterate quickly, embrace imperfection. [18:10] Communication and feedback are key elements to success. [20:46] Houseplants becoming interior decor, not horticulture. [22:46] Listen to Joy’s Top Tips! Full episode notes here: https://ecmp.info/522Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
