How Asan Cup’s Social Sustainability Purpose Boosted eCommerce Sales with Ira Guha

Ira Guha is the founder at Asan Cup who are on a mission to eradicate period poverty and tampon waste with their innovative reusable menstrual cup. Designed and patented whilst Ira was a graduate student at Harvard, the business launched in 2021 and now serve around 10,000 customers a month via their Shopify site, Amazon and Wholesale. 

 

Hit PLAY to hear: 

• 🩸 How one accidental discovery led to a booming eCommerce biz! 
• ♻️ Ditch the guilt! Learn how sustainability can actually boost sales. 
• 💰 Product expansion secrets: What to sell when you only sell ONE thing... 
• 📣 The real deal on purpose-driven marketing (it's NOT what you think). 
• 🌍 From India to the UK: Mastering eCommerce in totally different markets. 
• 🚀 The future of fem-tech is here! Get a sneak peek at Ira's vision. 

Key timestamps to dive straight in: 

[06:28] UK-India eCommerce and Wholesale Business 

[09:22] "Sustainability & Period Poverty Solutions" 

[13:19] Cycle & Carbon Footprint App 

[14:45] "Balancing Purpose and Product in Marketing" 

[19:19] Listen to Ira’s Top Tips! 

Full episode notes here: https://ecmp.info/544

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