
Product Bakery – The Product Management, UX & Design Podcast
In this Show, Design Manager Alex Dapunt, and Product Coach Christian Strunk are bringing people from all product functions together to talk about the key to build successful products customers love. This involves everything from Product Management to Design as well as Development and Marketing, breaking down traditional silos around these functions and fostering an open dialogue between them. Tune in for weekly interviews, discussions, and best practices that help you understand the whole product process.
Latest episodes

May 31, 2021 • 21min
#56 Landing a job in product (PM & PD)
Based on questions from the community and general observations the Product Bakers decided to talk about how to land a job in product. They focused on topics such as searching for a job, preparing for an interview, as well as some dos and don'ts for the CV.
Table of content:
00:30 - Small talk & intro
03:30 - Applying as junior vs. senior
04:15 - What makes a good CV stand out (and why)
09:25 - 1 to 5 ratings in CVs (spoiler: NO GO!)
13:20 - Mocked interviews & alternative ways to prepare
15:40 - Applying for the right companies
18:15 - Portfolios for product jobs
✩ Follow The Product Bakery Podcast ✩
👨💻 Linkedin: Product Bakery
📸 Instagram: @productbakery
🐦 Twitter: @productbakery20
🌍 Website: https://www.product-bakery.com/

May 27, 2021 • 40min
#55 Starting a new PM position - with Shaun Russell, Product Coach
Starting a new job as a Product Manager can be very challenging. Especially, if you don't have a mentor a someone who guides you through the process of becoming a PM. Shaun Russell made it to his mission to support people on that journey as a product coach.
In this episode, the Product Bakers and Shaun discussed the challenges people are facing when starting a new PM position and how to overcome them.
👉 Episode feedback survey ✍️
Table of content:
00:30 - Episode Intro
02:30 - Intro Shaun
05:30 - Starting a new PM position
08:15 - Common challenges PMs have
10:20 - Understanding the organizational structure
13:00 - Crucial methodologies to learn
17:30 - Managing stakeholders
19:10 - Being stuck in a position
25:10 - Product Management is like learning a new language
32:15 - Why Bootcamps suck!
34:46 - Passion > Theory
Follow Shaun & his links:
Website: https://www.shaunrussell.me/
Linkedin: @shaun-russell-coach
Twitter: @_ShaunRussell
Book recommendation: Continuous Discovery Habits
https://www.producttalk.org/opportunity-solution-tree/
https://andrewskotzko.com/how-to-know-if-youre-interviewing-at-a-product-led-company/
Continuous Discovery Habits
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📸 Instagram: @productbakery
🐦 Twitter: @productbakery20
🌍 Website: https://www.product-bakery.com/

May 20, 2021 • 41min
#54 Giving Product Direction With a Product Strategy - Nacho Bassimo, Director of Product @Xing
Nacho works for more than 12 years in Product Management. One of his key takeaways after more than a decade was, that the product strategy is the most undervalued tool to make a product company successful. He decided to structure and share all his knowledge in his recently launched book: Product Direction.
In this episode, the Product Bakers and Nacho make a deep dive into how to define a product strategy and how to communicate and share it with the whole company to get full buy-in.
👉 Episode feedback survey ✍️
Table of content:
00:30 - Episode summary
02:00 - Intro Nacho
04:50 - The importance of a product strategy
07:20 - Product Leads drive product strategy
10:55 - How to start creating a strategy
18:10 - The timeframe
20:20 - Roadmapping based on strategy
22:55 - Roadmapping vs. OKRs
28:50 - Communication is key
31:20 - Mistakes to avoid
34:55 - Measuring strategy & its impact
39:30 - The most important things to take care of
Nacho online:
Linkedin: @juanbassino
Medium: https://nachobassino.medium.com/
Podcast: Conversaciones de Producto
Nacho's book: Product Direction
✩ Follow The Product Bakery Podcast ✩
👨💻 Linkedin: Product Bakery
📸 Instagram: @productbakery
🐦 Twitter: @productbakery20
🌍 Website: https://www.product-bakery.com/

May 17, 2021 • 14min
#53 Scrum vs. Kanban
This time the Product Bakers picked up a frequently asked question from the community and talked about the agile frameworks Scrum and Kanban. Christian highlighted the differences and gave some tips on what framework you can get started with.
Table of content:
00:30 - Episode intro
02:10 - Agile frameworks
03:35 - Scrum vs. Kanban
04:35 - Agile = not changing the plan all the time
07:25 - Velocity vs. throughput
09:00 - Planning & estimating
10:45 - Getting started with scrum
12:30 - Kanban for experts?
✩ Follow The Product Bakery Podcast ✩
👨💻 Linkedin: Product Bakery
📸 Instagram: @productbakery
🐦 Twitter: @productbakery20
🌍 Website: https://www.product-bakery.com/

May 13, 2021 • 48min
#52 Kickstarting a business without technical background - with Richard & Ben, Founders @MOHARA
Richard and Ben both love working with people and startups. It became their mission to help people with great ideas and minor to no technical knowledge to make their dreams come true. However, not every business idea is necessarily a good idea. Therefore they support founder teams with everything they need from product discovery, building the product to shipping it to their future customers.
In this episode they've talked about the importance and the process of validating business ideas, setting up teams for success, and what it needs to build a trust relationship between external agencies and founder teams.
👉 Episode feedback survey ✍️
Table of content:
00:30 - Episode summary
03:00 - The story of Rich & Ben
07:35 - When founders should work with an agency
11:10 - What founders make fail
14:05 - The benefits of no technical knowledge
17:25 - MOHARA's SCUBA framework
20:30 - Validating business ideas
22:35 - The challenges of working with founder teams
30:05 - Fundraising
35:11 - Building trust as the foundation for collaboration
37:15 - When to stop working with an agency
40:20 - What founders can expect from agencies
43:35 - Rich & Ben's biggest learnings working with startups
Follow Richard & Ben:
Website: http://mohara.co
Linkedin Richard: @samsrichard
Linkedin Ben: @ben-blomerley
Article:
Doing the product due diligence right
✩ Follow The Product Bakery Podcast ✩
👨💻 Linkedin: Product Bakery
📸 Instagram: @productbakery
🐦 Twitter: @productbakery20
🌍 Website: https://www.product-bakery.com/

May 10, 2021 • 21min
#51 Product review - JIRA and how to set it up for success
After another dinner, the Product Bakers decided to do another product review. This they took a deeper look at Atlassian's product JIRA and how to set it up in the right way.
👉 Episode feedback survey ✍️
Table of content:
00:30 - Small talk
03:25 - Love it or hate it
06:10 - JIRA & working agile
07:00 - JIRA classic & its terrible UX
11:00 - Defining workflows and projects for success & scale
14:15 - Who should manage & own JIRA?
16:00 - Cross-team collaboration & reporting
19:30 - Two tips to better use JIRA
✩ Follow The Product Bakery Podcast ✩
👨💻 Linkedin: Product Bakery
📸 Instagram: @productbakery
🐦 Twitter: @productbakery20
🌍 Website: https://www.product-bakery.com/

May 6, 2021 • 41min
#50 Collaborating as Product Manager & Designer - with Yoav & Tudor @ParkNow
The Product Bakers talked the first time to another Product Manager & Design "couple." Yoav (PM) and Tudor (PD) share their experience about working together on projects and how they split responsibilities and maintaining a trustful relationship.
In this episode, they've caught up on topics such as design review, prioritization, and design sprints.
👉 Episode feedback survey ✍️
Table of content:
00:30 - Episode summary
02:35 - Intro Yoav & Tudor
05:00 - Their day-to-day business
06:50 - Team setup & collaboration
08:50 - The key for good collaboration
11:45 - Data for better decision making
15:50 - What design needs from product for discovery
21:40 - Prioritizing solutions
27:25 - Team workshops (design review & design sprints)
39:20 - Yoav's & Tudor's tips for good collaboration
Yoav & Tudor online:
Yoav Linkedin: @yoavfarbey
Yoav on medium: https://farbey.medium.com/
Tudor Linkedin: @tudor-teisanu-7b08a4b2
Tudor on medium: https://teisanutudor.medium.com/
✩ Follow The Product Bakery Podcast ✩
👨💻 Linkedin: Product Bakery
📸 Instagram: @productbakery
🐦 Twitter: @productbakery20
🌍 Website: https://www.product-bakery.com/

May 3, 2021 • 16min
#49 Should you be using Personas?
During dinner, Alex and Christian had a discussion about personas and the common mistakes people do while working with them. They decided to continue this conversation in this episode and dive a bit deeper into the whole world of personas.
👉 Episode feedback survey ✍️
Table of content:
00:30 - Are personas the right way?
04:00 - Slicing personas instead of working with one
06:00 - Jobs to be done
07:30 - Understanding customer problems instead of assuming
13:10 - User vs. persona
✩ Follow The Product Bakery Podcast ✩
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📸 Instagram: @productbakery
🐦 Twitter: @productbakery20
🌍 Website: https://www.product-bakery.com/

Apr 28, 2021 • 36min
#48 Managing design system projects - with Varya Stepanova
Varya started her career as a Frontend Developer and was always passionate and engaged in working with design & frontend components before design systems were invented. At some point, she decided to use her knowledge and focusing on helping companies and the community on building design systems in the right way and understand the value.
In this episode, Varya talks about how to manage a design project in the most structured way and how to convince senior leadership teams of its value based on data.
👉 Episode feedback survey ✍️
Table of content:
00:30 - Episode intro
01:50 - Intro Varya
04:10 - Engineering vs. design mindset
06:30 - Best timing to build a design system
08:50 - How to allocate resources & focus
11:05 - Kicking off the project
17:30 - Communicating & aligning across the organization
21:55 - Convincing Senior Leadership Teams
26:35 - Design systems vs. creativity
28:30 - Biggest mistakes companies do with design systems
32:45 - Varya's design system course
Follow Varya:
Design system course: https://hands-on-workshop.varya.me/
Website: https://varya.me/
Linkedin: @varyastepanova
Twitter @varya_en
✩ Follow The Product Bakery Podcast ✩
👨💻 Linkedin: Product Bakery
📸 Instagram: @productbakery
🐦 Twitter: @productbakery20
🌍 Website: https://www.product-bakery.com/

Apr 26, 2021 • 11min
#47 What I've learned as a PM working with designers
Alex talked to Christian about his past experiences working with Designers. Christian shared his story about how he developed a good eye and understanding of UI and UX.
Table of content:
00:30 - Small talk
01:45 - Christian's design history
06:20 - Working together with a Designer
07:50 - How design skills help Product Managers
08:20 - Keeping an open & honest relationship
✩ Follow The Product Bakery Podcast ✩
👨💻 Linkedin: Product Bakery
📸 Instagram: @productbakery
🐦 Twitter: @productbakery20
🌍 Website: https://www.product-bakery.com/