During dinner, Alex and Christian had a discussion about personas and the common mistakes people do while working with them. They decided to continue this conversation in this episode and dive a bit deeper into the whole world of personas.

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Table of content:

• 00:30 - Are personas the right way?
• 04:00 - Slicing personas instead of working with one
• 06:00 - Jobs to be done
• 07:30 - Understanding customer problems instead of assuming
• 13:10 - User vs. persona

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