
Product Bakery – The Product Management, UX & Design Podcast
In this Show, Design Manager Alex Dapunt, and Product Coach Christian Strunk are bringing people from all product functions together to talk about the key to build successful products customers love. This involves everything from Product Management to Design as well as Development and Marketing, breaking down traditional silos around these functions and fostering an open dialogue between them. Tune in for weekly interviews, discussions, and best practices that help you understand the whole product process.
Latest episodes

Aug 9, 2021 • 15min
#66 How Smart Can Artificial Intelligence Be?
This time, Christian and Alex talked about the development of artificial intelligence (AI) and its advantages and potential downsides.
Table of Content:
00:30 - Turn off your notification
01:55 - What AIs do already these days
04:50 - Strong vs. weak AI
08:00 - Losing human interactions
11:50 - Good data & diverse teams
Book recommendation:
Competing in the Age of AI
✩ Follow The Product Bakery Podcast ✩
👨💻 Linkedin: Product Bakery
📸 Instagram: @productbakery
🐦 Twitter: @productbakery20
🌍 Website: https://www.product-bakery.com/

Aug 3, 2021 • 15min
#65 How to Organize Yourself Better
In this episode, Christian and Alex talked about how they organize their time and todos.
Table of content:
00:30 - Episode Intro
02:30 - Using spare time to be productive
04:10 - Color coding the calendar
05:10 - Blocking time in the calendar
07:45 - Declining meetings
09:45 - Manage the stakeholders
12:10 - Documentation & tooling
Christian's Meeting Course:
https://www.christianstrunk.com/courses/meeting-facilitation
✩ Follow The Product Bakery Podcast ✩
👨💻 Linkedin: Product Bakery
📸 Instagram: @productbakery
🐦 Twitter: @productbakery20
🌍 Website: https://www.product-bakery.com/

Jul 27, 2021 • 36min
#64 Prioritizing without strategy won't work - with Christian Idiodi, Partner @SVPG
Christian Idiodi is a partner at the Silicon Valley Product Group. With his experience, he helps product and leadership teams across the globe to solve their customer problems. In this episode, he shares the biggest challenges that product teams have and how especially leaders can help and empower product people to solve those.
Table of content:
00:30 - Episode Intro
02:10 - Intro Christian Idiodi
03:50 - The biggest challenges product people have
08:25 - Missing empowerment from leadership teams
13:35 - Prioritizing doesn't work without strategic alignment
19:25 - Supporting the leadership team as a product manager
25:45 - Keeping the strategy updated as a leader
27:35 - The #1 tip every PM should follow
30:10 - The #1 tip every product lead should follow
32:15 - Micromanaging CEOs
Follow Christian Idiodi:
Linkedin: @cidiodi
Twitter: @CIdiodi
Website: https://svpg.com/
✩ Follow The Product Bakery Podcast ✩
👨💻 Linkedin: Product Bakery
📸 Instagram: @productbakery
🐦 Twitter: @productbakery20
🌍 Website: https://www.product-bakery.com/

Jul 19, 2021 • 17min
#63 Are tech products becoming unethical?
This time Alex and Christian focused on a topic that they haven't talked about at all. Ethics! Both discuss how current products tempt to become more unethical and what to do about it.
Table of content:
00:30 - Episode intro
02:10 - Dominated by white people
06:40 - Ignoring minorities
08:55 - Balancing ethics in your organization
09:50 - Are product principles a solution?
11:30 - No regulations in tech
14:25 - Discrimination on Twitter
Books links:
Technically Wrong
Ruined by Design
✩ Follow The Product Bakery Podcast ✩
👨💻 Linkedin: Product Bakery
📸 Instagram: @productbakery
🐦 Twitter: @productbakery20
🌍 Website: https://www.product-bakery.com/

Jul 8, 2021 • 11min
#62 Book review - The One Thing
Christian recently read the book "The One Thing" which reminded him how important it is to focus only on one thing. Together with Alex, they've discussed the key learning of the book and how to apply it to your day-to-day product life.
Table of content:
00:30 - Intro
01:15 - Multi-tasking & context switching
05:50 - Identifying your own one thing
08:05 - Focusing on only one thing
09:30 - Tips to get started
Book link: The One Thing
✩ Follow The Product Bakery Podcast ✩
👨💻 Linkedin: Product Bakery
📸 Instagram: @productbakery
🐦 Twitter: @productbakery20
🌍 Website: https://www.product-bakery.com/

Jul 1, 2021 • 16min
#61 Why case studies make you lose your best candidates
The Product Bakers touched a couple of times on the topic of case studies as part of the hiring process. Alex has a very strong opinion when it comes to overall candidate experience. Therefore, they've decided to dedicate this episode to talk about the downsides of case studies and why it makes good candidates not start working for your company.
Table of content:
00:30 - Small talk
01:30 - The downsides of case studies
05:40 - Understanding how candidates think
07:50 - Why companies need to rethink their hiring process
12:30 - Respect peoples' time
✩ Follow The Product Bakery Podcast ✩
👨💻 Linkedin: Product Bakery
📸 Instagram: @productbakery
🐦 Twitter: @productbakery20
🌍 Website: https://www.product-bakery.com/

Jun 24, 2021 • 18min
#60 - Changing organizational models
In this episode, the Product Bakers discussed their experiences around structuring organizations in hyper-growth and what mistakes leadership teams should avoid doing.
Table of content:
00:30 - Intro episode
02:40 - Basics to structure an organization
04:40 - The Spotify model
06:45 - Why copying models don't work
08:35 - Taking a look at the company culture
10:25 - Mistakes to avoid
11:15 - Autonomy vs. anarchy
16:05 - Summary
Article & book recommendations:
https://www.christianstrunk.com/blog/organic-organizations
Exponential Organizations
Scale Up
✩ Follow The Product Bakery Podcast ✩
👨💻 Linkedin: Product Bakery
📸 Instagram: @productbakery
🐦 Twitter: @productbakery20
🌍 Website: https://www.product-bakery.com/

Jun 17, 2021 • 39min
#59 Why You Need to Design Strategically - with Jill Lin, Staff Product Designer @Bain & Company
Jill is a strategic and visionary ex-Experience Director with over 12 years of experience. She currently works for Bain & Company as one of their most senior Designers in EMEA.
Throughout her career, she has led and helped international companies and start-ups to innovate, to instill a human-centric design approach, and to grow. She designs interactions at the intersection of people, products, and environments, and brings out incremental and revolutionary changes for the people she designs for.
She's worked in London, New York, Abu Dhabi, and Taipei. Her clients include Sony, Tiffany & Co., Kellogg's, BP, BT, Jaguar Land Rover, HSBC, Macquarie, and more.
Table of content:
00:30 - Episode summary
03:00 - Intro Jill
05:00 - The definition of strategy
08:30 - Enabling innovation with strategy
10:20 - In-house agency vs. embedded teams
12:30 - Strategic design vs. service design
16:00 - Design & product strategy
19:30 - The biggest strategic challenges companies face
26:20 - Combining design & product strategy
30:00 - Ensuring a holistic design in cross-functional teams
35:40 - 3 Tips if you work on/with a design strategy
Follow Jill:
Linkedin: @cyjilllin
Twitter: @jillybeanlin
✩ Follow The Product Bakery Podcast ✩
👨💻 Linkedin: Product Bakery
📸 Instagram: @productbakery
🐦 Twitter: @productbakery20
🌍 Website: https://www.product-bakery.com/

Jun 11, 2021 • 15min
#58 We are all biased
Biases are part of human nature. In this episode, Alex discussed with Christian the importance of understanding and identifying your own bias.
👉 Episode feedback survey ✍️
Table of content:
00:30 - Intro & small talk
02:10 - Asking biased question during interviews
04:10 - Common "biased" mistakes
05:50 - Stereotypes
07:05 - Being over-excited
09:25 - Disproving your biased opinion
11:50 - Understanding the most relevant biases
Article about biases:
https://xd.adobe.com/ideas/process/user-research/how-to-overcome-cognitive-bias-in-ux-research/
✩ Follow The Product Bakery Podcast ✩
👨💻 Linkedin: Product Bakery
📸 Instagram: @productbakery
🐦 Twitter: @productbakery20
🌍 Website: https://www.product-bakery.com/

Jun 3, 2021 • 44min
#57 The Value of Good Content Design - with Jonathon Colman, Senior Group Design Manager @Intercom
I don't care who does the work; I do care that we solve the problem! That was one of the great quotes from Jonathon talking about what content design is and why it's so important to think about it.
In this episode, the Product Bakers and Jonathon discussed how to establish content design in a company and what positive impact it has on the UX and success of a product/business.
👉 Episode feedback survey ✍️
Table of content:
00:30 - Episode Summary
01:40 - Intro Jonathon
02:55 - The definition of content design
08:25 - Collaborating with product people
11:05 - Adding content designers to teams
13:10 - Measuring the impact of content design
16:00 - The role & responsibilities of a CD
19:15 - Desing principles
25:25 - When and how to hire a CD (team)
33:15 - Dealing with languages & internationalization
35:10 - Branding & Marketing
41:05 - The future of content design
Follow Jonathon:
Linkedin: @jcolman
Twitter: @jcolman
Intercom product & design principles: https://www.intercom.com/blog/intercom-product-principles
How Jonathon maximized the impact of content design at Intercom
Intercom's design team site and job levels for product and content designers
Are you being clear or clever?
A guide to narrative design
Kristina Halvorson, Erika Hall, and Mike Monteiro talking about content
Books on content design: Content Design, Strategic Writing for UX, Writing is Designing
Events for content design: Design & Content, Button, Information Architecture Conference
✩ Follow The Product Bakery Podcast ✩
👨💻 Linkedin: Product Bakery
📸 Instagram: @productbakery
🌍 Website: https://www.product-bakery.com/