Nacho works for more than 12 years in Product Management. One of his key takeaways after more than a decade was, that the product strategy is the most undervalued tool to make a product company successful. He decided to structure and share all his knowledge in his recently launched book: Product Direction.

In this episode, the Product Bakers and Nacho make a deep dive into how to define a product strategy and how to communicate and share it with the whole company to get full buy-in.

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Table of content:

00:30 - Episode summary
02:00 - Intro Nacho
04:50 - The importance of a product strategy
07:20 - Product Leads drive product strategy
10:55 - How to start creating a strategy
18:10 - The timeframe
20:20 - Roadmapping based on strategy
22:55 - Roadmapping vs. OKRs
28:50 - Communication is key
31:20 - Mistakes to avoid
34:55 - Measuring strategy & its impact
39:30 - The most important things to take care of

Nacho online:

Linkedin: @juanbassino
Medium: https://nachobassino.medium.com/
Podcast: Conversaciones de Producto
Nacho's book: Product Direction

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#54 Giving Product Direction With a Product Strategy - Nacho Bassimo, Director of Product @Xing