The Legend Effect (Influence, Brand, Communication)

In this engaging discussion with Matt Doan, a corporate escape artist turned business coach, listeners uncover the truth about leaving the corporate world. Matt shares his own journey of breaking free, emphasizing that personal value transcends company loyalty. He reveals the corporate graduation framework, guiding others through the emotional readiness needed to transition. Insights on the importance of identifying energizers vs. drainers in work life and the myth of passive income provide listeners with actionable advice to reclaim their freedom and thrive.

In this episode, host Howie Chan interviews Sonal Bhaskaran, a peak performance coach, business process consultant, and High Magick energy healing practitioner. They delve into Sonal’s path of self-discovery, healing, and transformation, and discuss how she uses her psychic abilities to help others by removing what’s blocking them.The discussion emphasizes the importance of constantly working on yourself. Sonal gives us some insight into what High Magick actually is, but most importantly, she provides a powerful and practical exercise to help you identify what truly matters to you in life.Warning: in this episode, we explore Sonal’s complex PTSD. Beware if this type of content is triggering for you.Episode Breakdown:03:19 My 60-minute High Magick session with Sonal  07:32 Sonal’s early experiences with her psychic abilities10:05 How Sonal fell into the High Magick path and made it her career22:12 When Sonal hit rock bottom and started her healing journey30:16 The power of embracing your triggers to move forward32:44 Understand High Magick and what it’s about35:45 How Sonal ended up training in High Magick and Egyptian Mysteries41:17 What it takes to do this spiritual work and truly help others49:24 How Sonal is now living fully by continuously working on herself52:11 A powerful and practical exercise to identify your core values1:02:52 Tips to work through your core values on your own1:06:39 The next step, once you have your values down1:10:01 Sonal’s valuesFrom Our Guest:WebsiteLinkedIn Youtube XInstagramHear more about our mutual friend, Ash, in episode 8 of the Legend Effect, Sharing Impactful Stories: Unleash the HIDDEN Power of Your Most Vulnerable Moments with Storytelling Legend Ash Rathod.Read the LinkedIn post Sonal wrote about being her disabled aunt’s caretaker.Want prospects to become customers and passers-by to become fans?Sign up for Behavior Blueprint, my FREE 7-day email course.Legendary Quotes:“ No one can do the work for you. I remove the blocks, but if you are just gonna go back to normal tomorrow, you're gonna build more back up again. What's the point? You have to really want change for yourself.” – Sonal BhaskaranJoin Legend LettersHosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a series of short episodes - Solo Sesh (sessions) – he is bringing you the best strategies and ideas from scientific studies and the legends among us so you can live your version of legendary.He delves into  why status is the hidden force behind decision-making and  one of the biggest mistakes businesses and individuals make: misreading their audience's status game.The discussion emphasizes how you can create an unshakable connection with your audience if you align with their status game. Howie provides three things that will allow you to align your messaging and brand with the right status signals to connect with your audience and not repel it.Episode Breakdown:02:12 The secret goal of our lives02:52 A time when Apple got it very, very wrong with an ad05:12 The status games played by different audiences 06:16 Three things to help you align with your target audience’s status game07:52 How to nail it with your messaging, services, and products From Me:WebsiteLinkedInInstagramCatch up with my interview with Will Storr in episode 17 of the podcast: Storytelling: The TRUTH About What It Means to Be Human And The Secret to Influence with Legend Will Storr.Get the book, The Status Game.Watch the Apple iPad Pro Ad gone wrong here.Want prospects to become customers and passers-by to become fans?Sign up for Behavior Blueprint, my FREE 7-day email course.Legendary Quotes:“ Every decision, consciously or subconsciously, is about this one thing. This one thing that runs our lives, whether we like it or not. It's status and social positioning.” – Howie Chan“You need to understand the status game your audience is playing. Every industry, niche, and audience are playing a game. And if you misread it, you lose trust. Simple as that. But if you align with it, you can create this unshakable connection.” – Howie Chan“ Your job isn't to change that [status] game, it's to understand it and position your solution, your product, or whatever call to action that you want to make as the key to helping [your target audience] win it.” – Howie ChanIt’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Follow, subscribe, and don’t forget to leave a rating and review!Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Legend Effect Podcast, host Howie Chan interviews Collin Henderson, a mindset coach, author, podcast host, speaker, consultant, and thought leader who  cracked the code on reprogramming self-doubt and conditioning the mind for peak performance.They delve into  the science of mindset shifts, why motivation fades, and lasting mental habits. The discussion emphasizes how shifting your mindset can make you more magnetic, persuasive, and simply unstoppable. Collin gives us  a master class on mental conditioning and mindset mastery. He provides tools to disrupt negative patterns and  change your beliefs and behaviors for lasting transformation, a simple 4-minute exercise so you can start your training right away, a host of truly impactful quotes and personal stories, and a great Yoda impression.Episode Breakdown:04:53 What drives people for real change05:59 Collin’s difficult journey to 3510:46  When the student is ready, the teacher appears14:28 The transition from top sales rep to mindset coach19:31 The importance of consistently training your mind 21:00 Start disrupting the pattern and  change your beliefs and behaviors 24:43 The two forms of mindfulness27:07 3-step method to rewire your brain, your identity, and your self-image32:42 Overcoming self-criticism and building credible confidence40:22 A 4-minute mental workout so you can start conditioning your brain today43:40 Collin’s father’s legacy that’s living through him49:55 How Collin faced his fluency issues and the tools that helped him57:28 The 4 things you need to create awareness and move forward58:53 A letter to Collin’s younger selfFrom Our Guest:WebsiteLinkedIn YoutubeInstagram Listen to Collin’s podcast, Master Your Mindset: Tools To Win The Innergame.Catch up on my conversation with David Robson, Mental Health and Relationships: The ONE TECHNIQUE That Will Transform Your Life.Want to master your mindset?Enroll in my 7-day Mindset Mastery: For Corporate Dropouts Turned Business Owners email course.Legendary Quotes:“ I was used to fear. I was used to suffering from what Dr. Michael Gervais calls the number one epidemic in performance today: fear of other people's opinions.” – Collin HendersonIt’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Follow, subscribe, and don’t forget to leave a rating and review!Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Legend Effect Podcast, host Howie Chan interviews Nausheen Chen, the CEO's public speaking coach and 3-time TEDx speaker, with over 10,000 hours on stage, who’s rocking purple hair all over the web and has coached leaders at Amazon, IBM, and Walmart.They delve into what one can do to become an impactful, memorable speaker that people love listening to and engaging with, as well as Nausheen’s incredible and twisty journey to finding her passion. The discussion emphasizes the importance of creating a true human connection with your audience instead of just mindlessly saying the words out loud.Nausheen provides the  three pillars of public speaking that anyone can work on to become a more memorable speaker, advice on how to overcome stage fright and anxiety, and some practical tips on how to present as a confident speaker. She also shares her message and personal stories so you, too, can learn to share yours.Episode Breakdown:03:24 Nausheen’s quarter life crisis and the profound changes that followed11:22 Why people feel stage fright and anxiety when speaking in public17:01 Nature can only get you so far, nurture is also necessary21:28 Public speaking skills: key elements to creating human connection and buy-in29:46 Develop inner confidence to back your outer confidence32:58 Starting a coaching business and building your brand37:29 How Nausheen navigated imposter syndrome as a speaker39:38 The 3 pillars of highly impactful public speakers41:11 Practical tips to show up as a confident speaker (even online)43:51 Challenging the concept of what comes naturally to us46:36 How Nausheen’s life changed after she discovered she was adopted50:02 Lessons from Nausheen’s ahead-of-her-time mother55:19 The elements of a TEDx worthy talk 58:04 How to prepare for your TEDxTalk and what to expect1:03:55 A letter to Nausheen’s future selfFrom Our Guest:WebsiteLinkedIn YoutubeXTikTok Instagram Tune into Nausheen’s podcast, Speak as a Leader.Watch Nausheen’s 3 TEDxTalks.Check out Nausheen’s post about her adoption here.Want 75 hacks to become more charismatic?Get your FREE copy of my Charisma Tactical Toolkit.Legendary Quotes:“ If we can realize that everyone is really selfish, everyone is self-centered, it's a good thing. Because when people are listening to you, they don't really care about you or me, a random person. They'll be less interested in who we are, [and] more interested in what we can help them with.” – Nausheen Chen“If you can connect with people, that's it. You've done your work. They're going to listen to you. They're going to become a fan. They're going to become a follower. They're going to buy from you. They're going to trust you. They will treat you as someone that is in their circle.” – Nausheen Chen“While there isn't really a shortcut to becoming an impactful speaker, there are a number of things that you can do that are best practices, that are proven to be things that can result in you making more of an impact.” – Nausheen ChenIt’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Follow, subscribe, and don’t forget to leave a rating and review!

In this episode of the Legend Effect Podcast, host Howie Chan interviews Will Storr,  an award-winning journalist and best-selling author of multiple books on storytelling and the human condition. They delve into what it means to be human and why we do what we do so that we can use this knowledge to better influence human behavior and leverage storytelling for business success.The discussion emphasizes that we are a story and we all live in a story world. Will provides valuable insights into what motivates people within their own stories and the status games they play, and the core principles that can be used to effectively persuade and influence others. He also highlights some do’s and don’ts of stories, so you don’t put disastrous stories out there.Episode Breakdown:02:40 We are a story04:58 How our brains are fooling us07:09 Religion is not good or bad10:13 Persuade and influence people with these two types of stories14:52 When persuasive storytelling gets out of hand16:52 Why people join and stay in cults 20:48 Storytelling principles to help you get everyone behind change26:48 Cautionary tales of companies’ stories gone wrong30:26 Company dynamics that can lead to disastrous stories32:29  The power of storytelling and story being34:43 How to be a better leader36:21 Understanding and leveraging our stories for healthier lives38:45 Ways to bring people back from extreme entrenched beliefs41:09 The devastating effects on your identity of being laid off45:52  What you must do for effective storytelling47:44 A letter to Will’s younger selfFrom Our Guest:WebsiteLinkedIn XInstagram Get the book, A Story is a Deal. For Will’s other books, go here.Want to go from unknown to legendary in 44 simple steps?Get your FREE copy of my Personal Brand Checklist.Legendary Quotes:“ Human beings are unique in that we experience reality as a story. The brain remixes the world around us and turns it into this unfolding narrative. It puts us in the middle of it. It coats our entire world in this kind of moral  paintwork.” – Will Storr“We all need a story to believe in. We all need a status game to play. We all need a kind of a heroic ideal to strive towards and that striving is the meaning of our life.” – Will StorrIt’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Follow, subscribe, and don’t forget to leave a rating and review!Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a new series of short episodes - Solo Sesh (sessions), he is bringing you the best strategies and ideas from scientific studies and the legends among us so you can live your version of legendary.He teaches you  how to reframe sales as a process of service and why that shift isn't just empowering, it's transformative for both you and your clients. That’s why the discussion emphasizes that selling isn’t about you, it’s about the person you’re trying to help. Howie provides 4 different things you can do to reframe selling in your business, as well as examples of how he and others he knows put this new selling mindset into practice.Episode Breakdown:02:09 When selling felt like an uphill battle to Howie03:15 How Howie started to shake things up and approach selling differently04:47 Flipping the script on selling06:42 #1 Start with service, not sales 07:11 #2 Ask hard questions07:48 #3 Empower the client to decide08:37 #4  Celebrate the process, not just the outcome09:30 Embrace the service mindsetFrom Me:WebsiteLinkedInInstagramIf you want to know more about the logo designer I mentioned, catch up with episode 13 of the podcast: Brand and Identity: Boost your CREATIVITY and Become IRREPLACEABLE with Logo Designer Legend James Martin.Want to master your mindset?Enroll in my 7-day Mindset Mastery: For Corporate Dropouts Turned Business Owners email course.Legendary Quotes:“ My internal dialogue often sounded like this. ‘I don't want to bother them.’, ‘What if I come across as desperate?’, ‘I'm really not here to sell, I'm here to help.’ Here's the irony. That mindset wasn't helping anyone. Least of all, the people I wanted to serve.” – Howie Chan“ Your job is not to convince [your potential clients]. It is to illuminate the information at hand for them to make that decision. [Even if]  sometimes the best solution isn't working with you.” – Howie Chan“Think of this as a long-term game, building relationships, building trust with every person that you speak to. And over time, like I said, those relationships can turn into referrals, collaborations, partnerships, or just opportunities you didn't anticipate.” – Howie ChanIt’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Follow, subscribe, and don’t forget to leave a rating and review!Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Legend Effect Podcast, host Howie Chan interviews Marie Diamond, a Feng Shui master who works for a lot of top companies and celebrities and has helped more than 2 million students create spaces they feel great in. They delve into Marie’s journey into Feng Shui, the true impact that changing your environment can bring, and how to get started. The discussion emphasizes the need to be open-minded and the idea that you don’t really need to believe in Feng Shui, you just need to try it to see the results.Marie provides practical steps you can take today to improve your environment and open up space for you to attract what you need into your life, as well as incredible success stories followed by the small changes that led to great transformation.Episode Breakdown:01:48 What JOY means to Marie04:40 What exactly is Feng Shui07:38 How Marie navigates skepticism from her students11:29 It’s not a belief system, it’s actually very practical14:34 How Feng Shui turned Marie’s life around17:30 Marie’s journey to become a Feng Shui master and teacher to millions22:13 The switch from corporate lawyer to Feng Shui master23:52 The 3 aspects of manifestation26:03 Is your space aligned with your brand, your story, and your values?30:51 Practical changes you can do and that transformed a company34:20 A walkthrough of Howie’s results on the app and ways to improve his space39:14 The reason why a lot of people procrastinate and how to change that42:15 Understanding vibrations and brain waves45:14 How to treat your space when you’re self-employed46:45 Why you should never have your back to the door47:42 The impact that colors and flowers can have on a space50:22 How Marie manifested multiple-Oscar-winning clients53:00 Tips to grow more prosperous in this Chinese Year of the Wood Snake55:46 A letter to Marie’s younger selfFrom Our Guest:WebsiteLinkedIn YoutubeTikTokFacebook Instagram Get the book, Your Home Is a Vision Board.Download the Marie Diamond app.Learn more about The Secret. Watch the movie and read the book at thesecret.tv.Want to master your mindset?Get your FREE copy of my 7-day Mindset Mastery: For Corporate Dropouts Turned Business Owners.Legendary Quotes:“ Instead of looking for the space, why don't I create a space where I feel great in? So, I have more harmony, I have a better relationship with my family, I do better with my work.” – Marie Diamond“ It's really aligning your energy, aligning your product, aligning what you want to do.  And then with that comes the attraction of the ideal clients, the ideal opportunities into your life and into the business world.” - Howie Chan“It's easier to take action when your space is aligned with you. A lot of people procrastinate because the alignment between themselves and their environment is off.” – Marie DiamondIt’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Follow, subscribe, and don’t forget to leave a rating and review!Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of The Legend Effect, host Howie Chan interviews Nelson Dellis, a 4x U.S. Memory Champion, brain performance coach, and author, about how to unlock the full potential of your mind through memory training.Nelson breaks down the myths about memory and shares how anyone—yes, anyone—can develop powerful mental focus, strengthen recall, and apply memory techniques to improve public speaking, personal branding, and everyday effectiveness.His story of going from average memory to world-class competitor will inspire anyone looking to boost their cognitive performance, become more influential, and show up with clarity in both business and life.Episode Breakdown:02:39 The Michael Jordan of competitive memory sports03:02 What inspired Nelson to start working on his memory06:54 Learning to read at 3 years old08:44 Why Nelson turned to memory competitions to improve his memory10:43 How Nelson feels about having to perform for others13:12 Improve your networking skills with these tips to remember people’s names18:49 How Nelson memorizes quotes, texts, and speeches24:17 A glimpse into Nelson’s mind and memory palaces26:35 Start any memory task by doing this27:23 Short and long-term memory palaces and forgetting the things you don’t want30:04 Nelson’s daily mind training routine when he’s not competing31:19 When Nelson realized he was actually good at memorizing32:42 Strategies and mistakes in memory sports37:04 Nelson’s career as a professor and the irony of being called forgetful42:17 Nelson’s first-ever video and his passion for learning and teaching43:50 Nelson’s journey as a YouTube content creator and his lessons along the way50:07 The next challenges for Nelson with his YouTube channel52:19 About being known as the “memory guy” and branching out54:03 The book that changed Nelson’s life57:15 How to be and create more memorable things59:48 Advice on what will truly help you improve your memory1:01:45 A letter to Nelson’s younger selfFrom Our Guest:WebsiteLinkedIn YoutubeLearn the basics of How to Remember Names with this video.Check out Nelson’s first-ever video.Get the book that changed Nelson’s life, Gödel, Escher, Bach: An Eternal Golden Braid.Want to go from unknown to legendary in 44 simple steps?Get your FREE copy of my Personal Brand Checklist.Join Legend Letters: The free newsletter helping thousands of business owners influence human behavior (and look like a legend) using brand psychology.Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Legend Effect Podcast, host Howie Chan interviews James Martin, a.k.a Made by James,  the ultimate champion of the everyday designer and one of the most prolific logo identity designers on the planet. They delve into how we can become more creative and irreplaceable in the face of AI and fierce competition.The discussion emphasizes how staying true to yourself is key to attracting the right people and opportunities. James gives  us an unfiltered tour of his mind, including his beliefs and philosophies about creativity and design. He also provides expert advice and tips that will help boost your creativity and make sure you stand out from the crowd.Episode Breakdown:02:28 The importance of putting yourself out there03:49 James’ journey of leveling up and his mindset of closing gaps06:42 Building his own design agency08:57 Consistently posting every day and figuring out what is in alignment12:39 Top advice for someone starting to put out content today16:42 How to balance staying true to yourself and chasing metrics21:52 Trauma, vulnerability, self-reflection, and being yourself24:37 Herd mentality and standing out from the crowd27:22 Creativity at a crossroads with the rise of AI29:45 Tips to become more creative every day32:58 People’s biggest missteps when it comes to identities and logos35:17 The role of a brand or visual identity designer36:25 What you need to have in place before you start the process of getting a logo39:35 The power of a mark41:11 One thing you should look for when working with a designer42:02 Strategies to be more creative and become irreplaceable 47:24 How James nurtures existing clients and attracts new ones53:13 The importance of finding the right people for the right seats56:24 How James counterbalances work and family58:43 The best way to build your creativity1:00:30 A letter to James’ younger selfFrom Our Guest:WebsiteLinkedIn YoutubeInstagram Get the book, Made by James: The Honest Guide to Creativity and Logo Design.Look into the book James got with a note from the author, The Everyday Hero Manifesto by Robin Sharma.Check out the book James mentions, Show Your Work! by Austin Kleon.Want to go from unknown to legendary in 44 simple steps?Get your FREE copy of my Personal Brand Checklist.Legendary Quotes:“ Ever since I've let go of this mindset of I have to be everything to everybody, and I have to be a certain thing to get certain things, and the more I've been myself, the more good things have happened to me. I've been surrounded by the right people, the right opportunities found me.” – James Martin“ So, nobody, if we're honest here, needs a fucking logo. If we're really honest, they want what the logo is going to do for them.” – James Martin“ If you want to get chosen and become irreplaceable, you have to start curating your taste outside of your industry because that's the thing that's going to make you stand out. Otherwise, you're just going to mold into the sameness and be replaced.” – James Martin“If I could leave people with anything, it would be to really focus on the clients that you have and had, and be of service to them as much as physically possible.” – James MartinIt’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽Join Legend Letters: the ultimate guide for corporate dropouts turned business owners.. Each week I share a heartset, mindset, and skillset to grow your business, your brand, and your life.📩 Try the Legend Letters Newsletter.Follow, subscribe, and don’t forget to leave a rating and review!