The Legend Effect (Influence, Brand, Communication) Personal Branding at Work: 3 Steps to Build a Professional Brand That Gets You Noticed and Recognized
In this episode of the Legend Effect Podcast, host Howie Chan is going solo. In a series of short episodes - Solo Sesh (sessions), he is bringing you the best strategies and ideas from scientific studies and the legends among us so you can live your version of legendary.
He delves into how to build a magnetic personal brand at work, or professional brand, without being self-promotional, fake, or loud. The discussion emphasizes that if you're not shaping your brand intentionally, it's being shaped for you by default, and not always in a way you'd want.
Howie provides a clear definition of what a personal brand at work actually means, a three-step framework to build your brand from wherever you are right now, and real workplace behaviors that make your name carry weight and meaning.
Episode Breakdown:
01:00 The difference between brand and reputation
02:48 How Debbie turned her unintentionally negative brand around
05:20 The simplest definition of a professional brand
05:44 The 3 moves you can take right now to build a strong professional brand
08:26 The benefits of being top of mind because of your brand
From Me:
Want to go from unknown to unforgettable in 44 simple steps?
Check out my Personal Brand Checklist.
Reach out to Rosa at Ideablossoms; she’s The Legend Effect’s podcast manager and is offering our listeners a 25% discount.
Legendary Quotes:
“ Here's the truth: your professional brand is your career insurance. It's the reason people recommend you promote you or think of you first for the next opportunity.” – Howie Chan
“A professional brand is the story people tell about you at work when you're not there, and that story is shaped by how you show up, what you contribute, and how you make people feel. This is not about becoming famous, it's about becoming findable, trusted, and top of mind.” – Howie Chan
“ So, three things. Own one thing, pick a lane. Match what you say with what you deliver. Be consistent and design micro experiences, help people experience you in the way that you want them to.” – Howie Chan
It’s time to turn up the volume on life, make your mark, and live your legend. 🤘🏽
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