Influence Anyone

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Roger Dooley,  one of the sharpest minds in behavioral science and marketing, and the author of Friction and Brainfluence. They delve into how to use effort, or the lack of it, as a weapon of influence.Roger provides ways for small businesses and solopreneurs to use AI and behavioral science principles to help them with their businesses. He also shares why even your most motivated customers will bail on you and what to do about it, as well as what every business gets wrong about the power of friction, from healthcare to e-commerce.Want prospects to become customers and passers-by to become fans?Sign up for the Behavioring Blueprint, my FREE 7-day email course.Episode Breakdown:0:00:00 Dogs, low effort, and principles of influence0:10:19 Friction and the Persuasion Slide framework0:20:31 How to use AI to get a leg up in your business0:30:20 Improve emotional decisions and communication0:42:39 Reducing friction, the IKEA effect, and Hook Model0:47:02 The  democratization of neuromarketing toolsFrom Our Guest:WebsiteLinkedInYoutubeXFacebookInstagramGet the books, Friction, Brainfluence, and The Persuasion Slide.Listen to Roger's podcast Brainfluence.Here's the AI Eye Tracking Simulator Roger mentions.Get people to buy into your ideas and offers!Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.📩 Go to: www.howiechan.com/subFollow, subscribe, and don’t forget to leave a rating and review!Produced by IdeablossomsHosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Dr. Brynn Winegard,  an award-winning neuroscientist, a former Fortune 500 marketing executive, and author of The Working Brain. Her specialty is translating complex neuroscience into practical performance strategies so you can lead, sell, and communicate better than your biology wants you to. They delve into  how your outdated wiring sabotages your impact, and exactly how to reprogram it.Dr. Brynn provides key neuroscience insights that will have you changing your schedule right away. She shares how decisions are really made, what  the actual prime time of our brain is, how to optimize your performance, a framework  to enact our best selves, and science-backed tips for successful influence.Want prospects to become customers and passers-by to become fans?Sign up for the Behavioring Blueprint, my FREE 7-day email course.Episode Breakdown:0:00:00 How Dr. Brynn runs a sugar-free household0:05:24 The surprising neuroscience of decision-making0:13:14 How to use your brain to be better0:21:30 Peak performance and the miracle morning0:27:32 How Dr. Brynn optimizes her workday performance0:41:27 Debunking brain myths and misconceptions0:45:19 The MERIT framework  to enact our best selves0:58:05 Neuroscience insights for effective influence1:08:51 Call to action: own and influence your thoughtsFrom Our Guest:WebsiteLinkedInYoutubeInstagramGet the book, The Working Brain.Get people to buy into your ideas and offers!Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.📩 Go to: www.howiechan.com/subFollow, subscribe, and don’t forget to leave a rating and review!Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Influence Anyone Podcast, host Howie Chan simplifies powerful ideas from psychology, behavioral science, and world experts into a playbook you can apply to influence yourself and others and create extraordinary success. He delves into  the first and most critical step of influencing anyone: getting someone to pay attention.Howie shares how to grab attention like the best marketers in the game without manipulation or gimmicks. He covers what curiosity really is, how your brain reacts to open loops, and how leaders can use this to connect, convert, and communicate more powerfully with the 3C's framework.Episode Breakdown:00:00 The  Zeigarnik effect09:42 Contextual curiosity12:33 Cognitive dissonance13:59 Completion biasFrom Me:WebsiteLinkedInInstagramGet people to buy into your ideas and offers!Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.📩 Go to: www.howiechan.com/subFollow, subscribe, and don’t forget to leave a rating and review!Produced by IdeablossomsHosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Dr. Douglas Kenrick,  an evolutionary psychologist and professor at Arizona State University, who has also worked with Dr. Robert Cialdini, the godfather of influence, over the years.They delve into  the primal forces behind decision-making and the underlying reason why we do what we do.Dr. Kenrick provides the basic structure of evolved human motives and how to use them, along with the 7 principles of influence, to persuade others more effectively. He also shares a way to enjoy your work more and how you don't need to be dominant and aggressive to be a good leader.Want prospects to become customers and passers-by to become fans?Sign up for the Behavioring Blueprint, my FREE 7-day email course.Episode Breakdown:0:00:00 Kenrick’s redemption and early academic path0:08:17  The controversial evolutionary psychology0:17:00 The primal forces behind our decisions0:23:23 Solving for ancient problems in modern times0:25:15 Prestige-based vs. dominance-based leadership0:30:25 How our ancient motives affect our influence0:41:40 Sex, Murder, and the Meaning of Life insightsFrom Our Guest:WebsiteLinkedInXGet the books, Solving Modern Problems with a Stone-Age Brain, The Rational Animal, and Sex, Murder, and the Meaning of Life.Get people to buy into your ideas and offers!Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.📩 Go to: www.howiechan.com/subFollow, subscribe, and don’t forget to leave a rating and review!Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you?In this episode of the Influence Anyone Podcast, host Howie Chan interviews Pranav Yadav, the CEO of Neuro-Insight,  a Forbes 30 under 30 recipient, and a neuroscience advisor to the Forbes CMO Council. At Neuro-Insight,  he helps brands decode what actually influences people by measuring subconscious brain activity to see what drives memory, emotion, and action.They delve into  subconscious storytelling, memory encoding, and why language is the least interesting part of communication.Pranav shares practical neuroscience insights not only into how our memories are created, but into how they actually influence our decisions. He also provides a framework for behavior change and what people and brands can do to become more memorable.Want prospects to become customers and passers-by to become fans?Sign up for the Behavioring Blueprint, my FREE 7-day email course.Episode Breakdown:0:00:00  Where the root of all marketing starts0:05:04 Subconscious: look for data in the right place0:11:46 How Neuro-Insight measures subconscious responses0:15:24 Memory encoding and the drivers of memory creation0:21:50 Recall debunked: how memories really inform decisions0:27:11 What brands can do to become more memorable0:35:09 Priming: How Neuro-Insight is uniquely positioned to study it0:40:50 Three fundamental principles of behavior change0:47:10 Why climate change communications are failing0:56:30 Three fundamentals of being rememberedFrom Our Guest:WebsiteLinkedInGet people to buy into your ideas and offers!Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.📩 Go to: www.howiechan.com/subFollow, subscribe, and don’t forget to leave a rating and review!Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? In this episode of the Influence Anyone Podcast, host Howie Chan interviews Mike Kim,  a top personal branding expert and bestselling author of You Are the Brand. He's helped seven and eight-figure entrepreneurs, like Donald Miller and John Maxwell, build influence without losing integrity.They delve into how to build a brand where people come to you and seek your guidance, and that's rooted in who you're becoming, not just what you're selling. Mike provides his 3-step framework for building a winning, authentic personal brand, tips on how to start putting yourself out there, insights into his more famous clients, and a simple practice that's made him happier and more resilient.Want prospects to become customers and passers-by to become fans?Sign up for the Behavioring Blueprint, my FREE 7-day email course.Episode Breakdown:0:00:00 A journey of transformation and deep honesty0:08:36 Personal vs. corporate brand misconceptions0:11:13 Insights into seven and eight-figure entrepreneurs0:14:25 Not everyone has what it takes, do you?0:20:13 Your only real advantage in the age of AI0:27:57 The framework to unlock your voice and brand0:36:38 Put yourself out there and be willing to suck0:47:02 How to get started creating content0:51:06 The line between authenticity and transparency1:02:34 Building your personal brand while still employed1:07:26 Signature assets and the power of familiarity1:09:22 Evolution, self-compassion, and the Five Minute JournalFrom Our Guest:WebsiteLinkedInYoutubeInstagramGet the books, You Are The Brand and Own Your Brand, Own Your Career.Listen to the You Are The Brand Podcast.Watch Mike's mom reacting to Mike's book for the very first time here.Listen to Mike's podcast episode on reconciling his relationship with his father.Follow, subscribe, and don’t forget to leave a rating and review!Produced by Ideablossoms Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you? In this episode of the Influence Anyone Podcast, host Howie Chan simplifies powerful ideas from psychology, behavioral science, and world experts into a playbook you can apply to influence yourself and others and create extraordinary success.He delves into the Behavioring Operating System, a framework to  influence human behavior intentionally, ethically, and effectively. Howie provides the six P.R.I.M.A.L. truths of human behavior, the five levers of influence – external, internal, emotional, rational, and relational –, and five questions to ask yourself before applying each of them.Want prospects to become customers and passers-by to become fans?Sign up for the Behavioring Blueprint, my FREE 7-day email course.Episode Breakdown:0:00:00 The importance of influencing with ethics0:05:56 The P.R.I.M.A.L. truths of human behavior0:09:43 The 5 levers of the Behavioring OS0:18:08 Ask yourself this before influencingFrom Me:WebsiteLinkedInInstagramGet people to buy into your ideas and offers!Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.📩 Go to: www.howiechan.com/subFollow, subscribe, and don’t forget to leave a rating and review!Produced by IdeablossomsHosted on Ausha. See ausha.co/privacy-policy for more information.

Jay Clouse, founder of Creator Science and educator to thousands of creators, shares his insights on building trust in the digital space. He emphasizes the four traits of trustworthiness: competency, reliability, empathy, and integrity. Jay also discusses the danger of attention-first tactics that can erode trust and offers a framework for creating compelling brands. He reveals his strategies for landing high-profile guests like Seth Godin and shares advice on choosing a market and the importance of consistent communication with customers. Trust, he argues, is earned slowly but lost quickly.

How Can I help you?In this episode of the Influence Anyone Podcast, host Howie Chan interviews Phill Agnew, host of the UK's #1 Marketing Podcast, Nudge. He is a true master at turning behavioral science into simple marketing tactics.They delve into the real science of influence and discuss the most impactful strategies to get people to do what you want – ethically, of course.Phill debunks one of the most widely discussed behavioral science effects and shares the right conditions where tiny tweaks can drive massive action. He also provides the keys to creating a fantastic business and three easy nudges that can help you change your own behavior.Want prospects to become customers and passers-by to become fans?Sign up for the Behavioring Blueprint, my FREE 7-day email course.Episode Breakdown:0:00:00 The origins of Nudge, the UK's #1 Marketing Podcast0:06:14 Costly signaling, halo effect, and missed opportunities0:14:42 The experiment that took Phill by surprise0:23:10 The famous principle Phill calls BS on0:32:00 How to make content highly valuable0:46:43 Easy nudges to change your own behavior0:54:37 The game-changing newness and sameness principle1:00:27 The future of human behavior and 7 unchanging truths1:05:18 A letter to Phill Agnew’s younger selfFrom Our Guest:WebsiteLinkedInXYoutubeListen to the podcast, Nudge Podcast.Get people to buy into your ideas and offers!Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.📩 Go to: www.howiechan.com/subFollow, subscribe, and don’t forget to leave a rating and review!Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Can I help you?In this episode of the Influence Anyone Podcast, host Howie Chan sits down with former Navy SEAL and best-selling author Rich Diviney, a leader in human performance and elite team development. Known for his expertise in decoding human truth, Rich shares powerful insights on how attributes, not just skills, determine our success in high-stress, uncertain situations.Rich explains how mastering your internal world unlocks your ability to influence others, and most of all, yourself. He dives deep into the neuroscience of fear, the myth of "reaching your potential," and the everyday tactics that high performers use to thrive amid chaos.You’ll learn how elite SEAL teams select candidates based on qualities, not capabilities, why humor is a survival mechanism, and how you can train yourself to manage anxiety and fear like a combat veteran.Want to influence behavior and lead in uncertain times? This conversation will reshape how you view performance, growth, and the core attributes that matter most.Episode Breakdown:01:47 The real reason behind the Navy SEAL 300lb telephone pole training 03:39 The unconventional swim test that revealed true SEAL potential04:50 How attributes differ from skills and why they matter06:59 Why the Attributes Assessment wins where personality tests fail10:37 Neuroplasticity and what it takes to change your attributes15:57 Mastering uncertainty: one of the most important human skills18:20 How Navy SEALs navigate real-life chaos21:06 The neuroscience of fear and anxiety, and how to stop them from taking over28:12 The Navy SEAL secret to make fear go away (or take a back seat)33:14 "Chocolate-glazed donuts" and the power of humor in stressful situations36:25 How to practice shifting horizons (even in your everyday life)43:04 The mantra behind successful skill acquisition45:06 Hiring for unique attributes over skills for high-performing teams49:04 The reframe that will allow you to expedite your development51:53 A letter to Rich Diviney’s younger selfFrom Our Guest:WebsiteLinkedInYoutubeTake Rich’s free attribute assessment here: https://hub.theattributes.com/Get the books, The Attributes and Masters of Uncertainty.Get people to buy into your ideas and offers!Join the FREE Influence Anyone newsletter. 📩 Go to: www.howiechan.com/subFollow, subscribe, and don’t forget to leave a rating and review!Produced by IdeablossomsHosted on Ausha. See ausha.co/privacy-policy for more information.