Influence Anyone The Man Behind $2,000,000 in Creator Revenue: The One Influence Advantage AI Can’t Replace
13 snips
Nov 25, 2025 
Jay Clouse, founder of Creator Science and educator to thousands of creators, shares his insights on building trust in the digital space. He emphasizes the four traits of trustworthiness: competency, reliability, empathy, and integrity. Jay also discusses the danger of attention-first tactics that can erode trust and offers a framework for creating compelling brands. He reveals his strategies for landing high-profile guests like Seth Godin and shares advice on choosing a market and the importance of consistent communication with customers. Trust, he argues, is earned slowly but lost quickly.
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Default Trust Meets Modern Skepticism
- Humans evolved a default trust state because cooperation scaled survival and development.
- Modern information overload and scams push more people into slower, skeptical decision-making.
Don't Trade Trust For Short-Term Attention
- Avoid earning attention through tactics that burn trust; prioritize long-term relationships.
- Remember manipulation-driven persuasion can deliver single sales but destroys repeat trust and advocacy.
Signal The Four Trust Traits
- Signal competency, reliability, empathy, and integrity to build trust.
- Tailor which of the four traits you emphasize depending on the context and desired outcome.
