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In this episode of the Influence Anyone Podcast, host Howie Chan interviews Jay Clouse. The founder of Creator Science has been helping creators earn trust at scale for over 8 years. He has a successful podcast, newsletter, and community. He has taught over 10,000 students how to be creators and has helped big names such as Pat Flynn and Ali Abdaal.
They delve into the ins and outs of building and maintaining trust, what that looks like in practice for creators, and how they can avoid the biggest pitfalls in their way.
Jay provides a framework with the 4 traits that signal to others you're trustworthy, a winning formula for uniquely attacking a large market successfully, and the secret behind how he got Seth Godin and James Clear as the first two guests on his podcast.
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Episode Breakdown:
0:00:00 Personal brand and what makes you influential
0:05:17 What transparency in branding really means
0:15:31 The four major traits that earn trust
0:20:48 Optimizing for revenue vs. trust and influence
0:31:04 Why most creators fail
0:34:02 How to craft a premise to target a large market
0:39:09 The importance of talking to your customers
0:43:52 How Jay has been landing high-profile podcast guests from the 1st episode
0:51:43 Jay's strategy for who is starting now as a creator
0:57:31 A letter to Jay Clouse’s younger self
From Our Guest:
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Listen to Jay Clouse's podcast, Creator Science.
Catch up on my interview with “The Godfather of Influence” himself, Dr. Robert Cialdini.
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